What does it mean to buy couture?

The phrase “buy couture” means to purchase certain pieces of apparel and accessories directly from a luxury fashion house. Couture fashion includes one-of-a-kind designs often made for a particular person. It differs from ready-to-wear, which involves creating a garment in multiple sizes to sell through a brand's boutiques and other retailers. Find a large selection of designer apparel on 1stDibs.