Where does Tissot rank in watches?

Where Tissot ranks in watches is open to debate, but most people consider the brand entry-level luxury based on the quality and price points of its timepieces. Tissot has a sterling history of producing high-quality and innovative watches spanning more than 170 years. Based in Le Locle in the Jura Mountains, the Swiss luxury brand was founded by the father-son team of Charles-Félicien Tissot and Charles-Émile Tissot in 1853. In 1983, Tissot became part of the Swatch Group. Since then, Tissot’s enduring commitment to quality and style has led to even more milestones — the Tissot T-Touch, the first watch to incorporate touch-screen technology, debuted in 1999. In 2011, Tissot took first prize in the International Timing Competition with the Tissot Le Locle watch, which scored a 764 out of 1,000 for accuracy — leaving the next competitor in the dust with 488 points. Tissot watches continue to be status symbols and have been embraced by the likes of George Clooney, Justin Bieber and Angelina Jolie, who sported Tissot watches in both Mr. & Mrs. Smith and Tomb Raider. Find a variety of Tissot watches on 1stDibs.