Why are Rolex Daytonas so rare?

Rolex Daytonas are rare because the luxury Swiss watchmaker produced a limited number each year, and demand for the watch has historically been high. In 1962, Rolex was named official timekeeper of the Daytona International Speedway, the home of American stock-car racing. The following year, it introduced the Cosmograph reference 6239, or the Rolex Daytona, in honor of the partnership. Shop a variety of Rolex Daytona watches on 1stDibs.