Why is Cartier so popular?

There are a few reasons why Cartier is so popular. For one thing, the French luxury house is known for its very long history of unparalleled prestige and quality craftsmanship. Cartier has been producing extraordinary jewelry, watches and accessories since 1847. While jewelry lovers have long been enthusiastic about Cartier’s elegant and streamlined designs for bracelets, rings, necklaces and other pieces, the brand is also known for innovation. It pioneered the use of platinum in fine jewelry, and its artisans were so mindful of trends in fashion that the house became the official jewelry supplier to King Edward VII. Later, Cartier’s Art Deco-era pieces would help define the movement with which they are associated. One of the brand’s earliest major successes was the Santos de Cartier watch, one of the world's first modern wristwatches for men. Today’s influencers continue to help popularize the brand, increasing the demand for certain pieces like Cartier buffalo horn sunglasses and the Cartier Love bracelet, an icon of modernist jewelry. Find a wide range of Cartier watches, jewelry and eyewear on 1stDibs.