Why is Thierry Guetta called Mr. Brainwash?

Thierry Guetta is called Mr. Brainwash because he chose that name to serve as his artistic pseudonym. Prior to starting his own career as a street artist, Mr. Brainwash recorded the nightly escapades of Invader and other street artists such as Shepard Fairey. That experience convinced him that art was often an attempt to brainwash the public by using images to encourage them to adopt certain values or beliefs. In his own work, Mr. Brainwash attempts to fill viewers' minds with positive, uplifting messages — to brainwash them in a good way. On 1stDibs, explore a selection of Mr. Brainwash art.