Why is Off-White so popular?

Off-White is so popular for a few reasons. Many people simply love the brand's sneakers and shoes, shirts, hoodies and bags that are frequently emblazoned with bold graphics and the iconography of American metropolitan centers. The beloved late designer Virgil Abloh, the brand’s founder, also helped to extend the reach of Off-White through collaborations with well-known brands like Gucci, Birkenstock, Nike and Mercedes-Benz. In addition, many celebrities have been photographed wearing Off-White apparel, shoes and accessories. Among them are Camila Cabello, Bella Hadid, Nicole Kidman, Joan Smalls, Solange Knowles, Kendall Jenner and Rihanna. Shop a diverse assortment of Off-White apparel, shoes and accessories.