1932 Original Poster by Paul Iribe Non... Champagne French Art Deco Advertising
By Paul Iribe
Located in PARIS, FR
Created in 1932 by Paul Iribe, this original French advertising poster entitled Non… Champagne promotes Champagne as the elegant alternative to the fashionable cocktail. The design formed part of a prestigious campaign commissioned by leading Champagne houses and printed by Draeger in Paris.
The campaign was created for an album commemorating the traditional 250th anniversary associated with Dom Pérignon and the development of sparkling Champagne. Thirty-five Champagne houses participated in the publication, using Iribe’s refined illustrations to celebrate the drink as an expression of French taste, ceremony and sophistication.
Against a delicate background of pale blue, pink and silver, an elegantly dressed figure gestures toward a cocktail shaker and two glasses. The emphatic word “Non…” appears in sweeping black script above the scene, while “Champagne” is presented in monumental capitals below. With remarkably few elements, Iribe establishes a playful opposition between the modern cocktail and the enduring prestige of Champagne.
Paul Iribe was a French illustrator, fashion artist and decorative designer whose work helped shape the emergence of Art Deco. Closely associated with the worlds of luxury, couture and Parisian society, he worked with important figures including Paul Poiret and Coco Chanel. His designs are distinguished by their elegant silhouettes, refined colour palettes and ability to communicate a sophisticated message through visual economy.
With its subtle colours, witty concept and important artistic authorship, this original poster is particularly desirable for collectors of Champagne advertising...
Category
1930s Art by Medium: Linen
MaterialsLinen, Paper, Lithograph
