Gucci Python Diana Medium Bamboo Tote
By Gucci
Located in Scottsdale, AZ
Experience luxury and sophistication with this Italian-crafted Gucci Python Diana Bamboo Tote. Its
Gucci Python Diana Medium Bamboo Tote
By Gucci
Located in Scottsdale, AZ
Experience luxury and sophistication with this Italian-crafted Gucci Python Diana Bamboo Tote. Its
GUCCI Pink Coated Canvas Shopper Tote Bag
By Gucci
Located in Bangkok, TH
This GUCCI shopper tote is crafted of coated canvas in pink. This shopper tote opens to a spacious
Gucci Vintage Brown Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
$440Sale Price|59% Off
H 10 in W 2.5 in L 8.5 in
Vintage GUCCI Calfskin Leather Mini Book Tote Bag Black
By Gucci
Located in Bangkok, TH
This vintage GUCCI mini book tote is crafted of smooth calfskin leather in black and black enameled
GUCCI natural & black 2025 GG WOVEN MEDIUM TOTE Bag
By Gucci
Located in Zürich, CH
This 100% authentic Gucci Medium Tote is crafted in natural raffia-effect fabric with an all-over
GUCCI natural & brown 2025 GG WOVEN MEDIUM TOTE Bag
By Gucci
Located in Zürich, CH
This 100% authentic Gucci Medium Tote is crafted in natural raffia-effect fabric with an all-over
Gucci phyton leather soho shoulder bag
By Gucci
Located in HEERENVEEN, NL
Gucci Soho Python Leather Tote Bag – Multicolor A striking rare Gucci Soho tote bag, crafted from
Gucci Brown Monogram Canvas Tote Bag Handbag
By Gucci
Located in Rome, Rome
Beautiful Gucci monogram Tote bag, crafted in brown GG - GUCCI monogram canvas with brown leather
Gucci Brown Monogram Canvas Tote Bag Handbag
By Gucci
Located in Rome, Rome
Beautiful Gucci monogram Tote bag, crafted in brown GG - GUCCI monogram canvas with brown leather
Gucci Ophidia GG Denim Medium Shopping Tote
By Gucci
Located in Brossard, QC
This Gucci shopping tote is crafted with GG navy denim. Its spacious canvas-lined interior with two
Gucci Brown Leather Tote Shopping Bag Handbag
By Gucci
Located in Rome, Rome
Gucci tote crafted in brown leather. Open top. Inside, brown suede lining. Leather zip pouch inside
Sold
H 11 in W 5.25 in L 13.25 in
1990s Vintage GUCCI Black Ostrich Leather Bamboo Tote Diana Tote Bag (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of exotic ostrich skin in black featuring matt gold
Gucci Black Monogram Canvas Tote Handbag Shoulder Bag
By Gucci
Located in Rome, Rome
Gucci tote crafted in black monogram canvas with black genuine leather trim. Gold metal hardware
Gucci Vintage Dark Grey Leather Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
Gucci Monogram GG Supreme Canvas Medium Ophidia Tote Bag
By Gucci
Located in Rome, Rome
certificate will be provided at no further cost. Beautiful Gucci 'Ophidia - Medium' Tote bag, crafted in
Gucci Blue Logo Denim and Leather Tote Bag Shopper White
By Gucci
Located in Rome, Rome
Casual yet unmistakably chic, this Gucci tote bag is crafted in blue GG denim canvas with the
Gucci Vintage Dark Grey Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
Gucci Beige GG Supreme Canvas Pocket Hobo Bag with Strap
By Gucci
Located in Rome, Rome
certificate will be provided at no further cost. Beautiful Gucci tote hobo bag crafted in GG Supreme coated
Gucci GG Monogram Supreme Canvas Tan Tote Shoulder Medium Craft Bag
By Gucci
Located in Banner Elk, NC
Gucci GG Monogram Supreme Canvas Tan Tote Shoulder Medium Craft Bag, 2018. This classic Gucci Tote
Gucci Light Blue Leather Swing Small Handbag Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci 'Swing' Tote bag, crafted in light blue leather. Embossed gold-tone Gucci trademark
2000s Vintage GUCCI Brown GG Jacquard Mini Tote Handbag
By Gucci
Located in Bangkok, TH
This vintage GUCCI mini tote handbag is crafted of brown GG jacquard and smooth calfskin leather
Gucci Fuchsia Pink Leather Swing Medium Handbag Tote Bag
By Gucci
Located in Rome, Rome
certificate will be provided at no further cost Beautiful Gucci 'Swing' Tote bag, crafted in fuchsia pink
GUCCI Bougainvillea pink leather 2015 SMALL BAMBOO TOTE Bag
By Gucci
Located in Zürich, CH
This 100% authentic Gucci Small Bamboo Tote is crafted in Bright Bougainvillea grained leather. It
Vintage 1996 Gucci By Tom Ford Python Bucket Crossbody Bag
By Gucci
Located in London, GB
Vintage 1996 Gucci by Tom Ford python leather tote . This Gucci tote bag is crafted from luxurious
1990s Vintage GUCCI Tan Leather Bamboo Tote Diana Tote (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in tan and brushed gold toned
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Black (Large)
By Gucci
Located in Bangkok, TH
This vintage Gucci Diana Bamboo tote is crafted of pigskin leather in black featuring matte gold
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Black Large
By Gucci
Located in Bangkok, TH
This vintage Gucci Diana Bamboo tote is crafted of pigskin leather in black featuring matte gold
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Ivory (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in ivory and brushed gold
1990s Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Graphite
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin leather in graphite. Top magnetic snap
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Caramel (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in caramel brown and brushed
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Chocolate Brown
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin leather in chocolate brown. Top magnetic
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Caramel (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in caramel brown featuring
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Caramel (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in caramel brown and brushed
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Brown (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin leather in brown featuring brushed gold
1990s Vintage GUCCI Leather Bamboo Tote Diana Tote Bag Black (Medium)
By Gucci
Located in Bangkok, TH
This vintage Gucci bamboo Diana tote is crafted of pigskins leather in black featuring gold toned
1990s Vintage GUCCI Leather Bamboo Tote Diana Tote Bag Brown (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in brown and matt gold toned
1990s GUCCI Leather Bamboo Tote Diana Tote Bag Graphite Grey (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in graphite grey. Top magnetic
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Dark Brown (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in dark brown and matt gold
1990s Vintage GUCCI Bamboo Tote Diana Tote Bag Leather Caramel Large
By Gucci
Located in Bangkok, TH
This large vintage GUCCI Diana bamboo tote is crafted of pigskin leather in brown featuring gold
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Brown/Green (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in brown/green hue and brushed
1990s Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Brown (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in brown and brushed gold
1990s Vintage GUCCI Calf Leather Bamboo Tote Tan Document Tote Bag
By Gucci
Located in Bangkok, TH
This vintage GUCCI bamboo document tote is crafted of calf leather in tan color featuring gold
Sold
H 11 in W 5.5 in L 14.5 in
1990s Vintage GUCCI Calfskin Leather Bamboo Tote Bag Khaki Document Tote
By Gucci
Located in Bangkok, TH
This vintage GUCCI bamboo document tote is crafted of calfskin leather in khaki featuring gold
1990s Vintage GUCCI Leather Bamboo Tote Diana Tote Bag Yellow (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in yellow and matt gold toned
Vintage GUCCI Canvas Bamboo Tote Bag Khaki
By Gucci
Located in Bangkok, TH
This vintage GUCCI bamboo tote is crafted of canvas in khaki and smooth calfskin leather in brown
Sold
H 13.5 in W 6.5 in L 17 in
1990s Vintage GUCCI Brown Suede Leather Bamboo Tote Diana Tote Bag (Large)
By Gucci
Located in Bangkok, TH
This large 1990s Gucci Diana bamboo tote is crafted of brown suede and leather. The Bamboo tote is
Sold
H 11 in W 5.5 in L 13 in
1990s Vintage GUCCI Light Green Leather Bamboo Tote Diana Tote Bag (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in light green and matt gold
Sold
H 11.5 in W 5.5 in L 13 in
Vintage GUCCI Diana Tote Bamboo Tote Bag Leather Dark Pink/Red (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather in dark pink/red and brushed
Sold
H 11 in W 5.5 in L 13 in
Vintage GUCCI Diana Tote Bamboo Tote Bag Calfskin Leather Dark Brown (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of smooth leather in dark chocolate brown and
Sold
H 11 in W 5.5 in L 13 in
1990s Vintage GUCCI Diana Tote Bamboo Tote Bag Polished Leather Dark Navy
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of polished calfskin leather in dark navy featuring
1990s Vintage GUCCI Pigskin Leather Tote Bag Mustard
By Gucci
Located in Bangkok, TH
This vintage GUCCI tote bag is crafted of pigskin leather in mustard yellow featuring silver toned
Vintage GUCCI Caramel Leather Mini Book Tote Bag
By Gucci
Located in Bangkok, TH
This vintage GUCCI mini book tote is crafted of pigskin leather in caramel color featuring a
Gucci Brown Monogram Canvas Nylon Tote Bag Handbag
By Gucci
Located in Rome, Rome
Beautiful Gucci monogram Tote bag, crafted in brown GG - GUCCI monogram canvas with brown leather
Vintage GUCCI Black Leather Mini Book Tote Bag
By Gucci
Located in Bangkok, TH
This vintage GUCCI mini book tote is crafted of pigskin’s leather in black featuring a detachable
Gucci 2019 Large GG Marmont Raffia Tote Bag
By Gucci
Located in Geneva, CH
This new pre-owned Large GG Marmont Gucci tote bag is crafted of woven straw with a raffia effect
1990s Vintage GUCCI Pigskin Leather Tote Bag Black Large
By Gucci
Located in Bangkok, TH
This vintage GUCCI large tote bag is crafted of pigskin leather in black featuring black enameled
1990s Vintage GUCCI Pigskin Leather Tote Bag Brown Large
By Gucci
Located in Bangkok, TH
This vintage GUCCI large tote bag is crafted of pigskin leather in brown featuring black enameled
Gucci Vintage Dark Brown Pintucked Canvas Bamboo Handbag Tote
By Gucci
Located in Rome, Rome
Vintage Bamboo tote by Gucci, crafted in brown pintucked canvas with leather bottom. It features
Gucci Brown Suede Leather Horsebit Detailing Tote Shoulder Bag
By Gucci
Located in Rome, Rome
Rich in texture and unmistakably iconic, this beautiful Gucci tote bag is crafted from supple brown
1990s Vintage GUCCI Pigskin Leather Book Tote Bag Beige
By Gucci
Located in Bangkok, TH
This vintage GUCCI book tote bag is crafted of pigskin leather in beige featuring gold toned
Gucci Red Canvas Nylon Black Leather Tote Shoulder Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Tote bag, crafted in red nylon canvas with black leather front pocket and black
Gucci Beige Leather Positano Tote Bag with Silk Scarf
By Gucci
Located in Rome, Rome
Gucci 'Positano' tote bag crafted in ivory-colored leather. The bag features burgundy silk scarf in
Gucci Silver Monogram Leather Pelham Tote Bag with Horsebit Handbag
By Gucci
Located in Rome, Rome
Gucci 'Pelham' Shoulder Tote Bag .Crafted in silver metal Guccissima monogram leather. This
Gucci Military Green Canvas Nylon Sherry Line Tote Shoulder Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Sherry line Tote bag, crafted in military green canvas with leather front pocket
Vintage GUCCI Monogram Ophidia Web GG Supreme Shoulder Crossbody Bag
By Gucci, MAURIZIO GUCCI
Located in Moreno Valley, CA
Vintage Gucci Monogram Shoulder Crossbody Bag Brown Canvas. Authentic, pre-loved vintage Gucci web GG Supreme coated canvas shoulder bag. This chic and rare Gucci web bag is a must-h...
CHANEL black leather 2022 22C DUBAI BEECHWOOD VANITY Shoulder Bag
By Chanel
Located in Zürich, CH
100% authentic Chanel Small Vanity bag in beige beechwood with black leather trims and antique gold-tone hardware. Rare limited edition. Opens with a logo clasp closure and is lined ...
Hermes LG Vintage Brown Croc Doctor Bag
By Hermès
Located in West Hollywood, CA
Hermes rare and collectible large doctor’s bag in brown shiny croc, lined in brown leather and caramel velvet, gold tone hardware. Dates back to the 50s , pre date stamp. Handle drop...
Chanel Black Mini Logo Satin Silk Texturized Shoulder Tote
By Chanel
Located in Miami, FL
Chanel Rare Satin Silk Texturized Mini Vintage Logo Tote 1991 {VINTAGE 33 Years} Gold hardware CC turn-lock top closure Gold metallic interior Internal slip pocket 6.5" H x 6.7" W...
$580
H 8.5 in W 8.5 in L 12.5 in
1970s Vintage GUCCI Brown Interlocking GG Jacquard Vanity Trunk Bag Unisex
By Gucci
Located in Bangkok, TH
This vintage GUCCI vanity trunk is crafted of interlocking GG jacquard in brown trimmed with smooth leather in light brown. This vanity bag features three locks with one on top and o...
Christian Dior by John Galliano 2002 Matte Python Skin Saddle Bag & Mirror
By John Galliano for Christian Dior, Christian Dior
Located in Switzerland, CH
A rare Christian Dior mini evening saddle bag designed by John Galliano From a collectable, limited edition in 2002 Offered only in Dior flagship stores to a limited clientele Get th...
GUCCI by Tom Ford Pink GG Monogram Logo Satin Lizard Barbiecore Horsebit Bag
By Gucci, Tom Ford for Gucci
Located in Switzerland, CH
A stunning Gucci clutch Made of finest pink satin Ruched style, with the famous GUCCI GG Monogram stamped on silk Exotic Lizard Skin Trimming Mat-gold hardware Horsebit detail Fully ...
$2,325Sale Price|50% Off
New Rare Salvatore Ferragamo Fully Mink Lined Wood Beaded Snakeskin Bag W Tags
By Salvatore Ferragamo
Located in Conroe, TX
Ferragamo Brand New with Tags * Absolutely Stunning! This Rare bag is Fully Lined in Mink Fur Three Sections of Unique Wood Beading Mink "Poof" Dangle Charm Karung Snake Handles Sil...
Gucci 1980s Fish Motif Silk Scarf
By Gucci
Located in Scottsdale, AZ
Add this amazing vintage piece to your collection! Circa 1980s, this amazing teal Gucci Silk scarf features a vibrant multi-colored fish motif in the center with contrasting lily pad...
Christian Dior 2000s John Galliano Malice Mini Sac Black Satin XS Shoulder Bag
By John Galliano, Christian Dior
Located in PARIS, FR
Christian Dior Malice bag circa 2000 by John Galliano Mini format in black ottoman (probably technical nylon thread), large front flap with openwork pattern circled in silver metal e...
1970s Vintage GUCCI Monogram Canvas Two-Way Document Shoulder Bag Brown
By Gucci
Located in Bangkok, TH
This vintage GUCCI 2-way document bag is crafted of GG monogram coated canvas and pigskin leather in brown featuring gold brass hardware and a detachable shoulder strap of the same l...
$12,920
W 17 in D 4 in L 13 in
Chanel Timeless Vintage Cc Tote Towel Rare Piece Black Terry Cloth Beach Bag
By Chanel
Located in Miami, FL
Chanel Vintage Beach Bag CC Tote Towel Rare Piece 1989 {VINTAGE 33 Years} White terry "CC" lettering stitched on one side Black leather lined interior Interior zippered and open poc...
$1,595
H 4.75 in W 3.25 in
Vintage Chanel 2000s Black Patent Leather CC Logo Quilted Wristlet Micro Clutch
By Chanel
Located in San Francisco, CA
Vintage Chanel black patent leather mini wristlet purse from 2003/2004. Bag has square quilting throughout with CC logos, large CC logo at top. Dangling large gunmetal silver metal C...
Hermes Kelly 35 Malachite Shiny Crocodile Porosus Gold Hardware
By Hermès
Located in Scottsdale, AZ
Introducing the epitome of luxury and sophistication, the Hermes Kelly 35 Malachite Shiny Crocodile Porosus Gold Hardware handbag. Crafted in 2018, this iconic handbag is a testament...
Hermes Gold Kelly 25cm Tan Sellier Shoulder Bag NEW IN BOX
By Hermès
Located in New York, NY
Hermes Gold Kelly 25cm Tan Sellier Shoulder Bag The most wanted bag and the only one you need this spring summer! Brand New in Box. Store Fresh. Pristine Condition (with plastic on...
1990s Chanel Quilted Mint Green Top Handle Bag
By Chanel
Located in London, GB
Vintage Chanel Mint Green (pastel light mint green) quilted top handle tote bag, matte gold handle with beautiful pearl stud edges, two separate purse opening slots with pearl pink c...
Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.
Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.
At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)
In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors.
In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.
Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.
Find vintage Gucci clothing and accessories on 1stDibs.
From classic medium-sized Louis Vuitton leather tote bags to authentic cube-like Loewe shoulder bags woven in raffia, the large selection of vintage and designer tote bags on 1stDibs offers something for special occasions as well as everyday needs.
Although part of a modern look, tote bags have been roomy and versatile accessories since at least 1944, with the launch of L.L.Bean’s “ice bag.” The Maine retailer, then largely known for rugged field coats and hunting shoes, had introduced a big, durable canvas bag that was initially intended to carry firewood or ice. In those days, to keep produce and other foods cool in refrigerators, consumers had to regularly replace the blocks of ice that were doing all the work in their bulky appliances. There was no better bag to help haul big blocks of ice from the trunk of your car to your front door and, subsequently, to your kitchen.
Years later, during the 1960s, L.L.Bean’s Boat and Tote was introduced as an overhauled structured canvas version of the ice bag. Tested to lug up to 500 pounds, the Boat and Tote became a best seller. Also during the 1960s, American designer Bonnie Cashin created the Cashin Carry for Coach. Cashin was Coach’s first lead designer, and she liked leather, large pockets and earth tones. Her modern interpretation of the tote bag introduced a touch of elegance to this increasingly ubiquitous accessory.
In the subsequent decades, more brands debuted their own iterations of the tote bag, from Tory Burch’s Perry leather tote bag to Goyard’s luxurious Saint Louis.
Pay tribute to this long and interesting history of a well-loved accessory by browsing the vintage and designer tote bags on 1stDibs.
Created during Alessandro Michele's tenure at the brand, this sparkling, whimsical minaudière feels just right for a night out.
When the name of a bag is as well-known as its brand, you know it's a classic.