Gucci Straw Hat
$448
Gucci Straw Hat
By Gucci
Located in SAINT-OUEN-SUR-SEINE, FR
Gucci - (Made in Italy) Straw hat decorated with a green and red ribbon.
$448
Gucci Straw Hat
By Gucci
Located in SAINT-OUEN-SUR-SEINE, FR
Gucci - (Made in Italy) Straw hat decorated with a green and red ribbon.
$1,062
Gucci straw hat pompom
By Gucci
Located in CANNES, FR
Gucci Partially lustrous straw hat with a red and green Web stripe, adorned with two large pompoms.
Gucci Straw and Leather baseball cap full set with box and dustbag unused
By Gucci
Located in Sewickley, PA
Gucci beige straw baseball hat excellent condition full set with box and dustbag.
Gucci Red Straw Braids Silk Scarf
By Gucci
Located in West Hollywood, CA
Gucci red silk scarf with straw design. Hand rolled edges. 35" x 35"
GUCCI Florentine sage green straw clutch 1958/early 60s
By Gucci
Located in Rubiera, RE
GUCCI Sage green clutch bag in the finest Florentine straw with green leather trim.
Gucci Natural Straw Fedora Hat With Ribbon and Bow Medium
By Gucci
Located in Алматинский Почтамт, KZ
A beautiful felt hat made of natural straw from Gucci is on sale in good condition. This designer hat with a short brim turned up at the back is decorated with a ribbon.
Bottega Veneta Leather Orange & Blue Intrecciato Slide Sandals
By Bottega Veneta
Located in Scottsdale, AZ
They pair beautifully with other luxury designer items such as a Gucci straw bag, Prada sunglasses, or a Saint Laurent leather tote, creating a sophisticated yet relaxed look.
Unavailable
H 11 in W 14.5 in D 5.5 in
Gucci The Hamptons Ophidia Shopping Tote Straw Effect GG Raffia Medium
By Gucci
Located in NY, NY
Accessories: No Accessories Measurements: Height 11", Width 14.5", Depth 5.5" Designer: Gucci Model: The Hamptons Ophidia Shopping Tote Straw Effect GG Raffia Medium Exterior Materia...
1980s Limited Edition Green "Gucci" Straw Hat
By Gucci
Located in Scottsdale, AZ
This limited edition wide brim green Gucci straw hat with a black ribbon bow with the gold GG logo is sure to turn heads!
Sold
Gucci Straw Hat
By Gucci
Located in New Hope, PA
An amazing straw hat from Gucci, it is woven from the finest black straw imagineable.
Gucci 1980s Black Straw Hat
By Gucci
Located in Scottsdale, AZ
A true one of kind piece from the Gucci archives! Circa 1980s, this limited edition wide brim black Gucci straw hat features a black ribbon bow with a gold GG logo.
Gucci Black Straw Hat
By Gucci
Located in SAINT-OUEN-SUR-SEINE, FR
GUCCI - (Made in Italy) Black straw hat. L size indicated.
Gucci Red Straw and Leather Bag
By Gucci
Located in SAINT-OUEN-SUR-SEINE, FR
Gucci - (Made in Italy) Red straw and leather bag.
Gucci Small Marmont Straw Floral Interior Bag
By Gucci
Located in Athens, GA
Gucci Small Marmont Straw Bag. Python style leather trim.
GUCCI beige PAGLIA WEB TRILLBY STRAW Hat M
By Gucci
Located in Zürich, CH
100% authentic Gucci Trilby woven straw hat in beige, red and green.
Chanel Beige Lambskin Espadrille Strap Sandals
By Chanel
Located in Scottsdale, AZ
Alternatively, match them with a Gucci straw hat and a Loewe woven tote bag for a chic beach ensemble.
GUCCI beige ALABA Wide Brimmed Straw Hat 56 / S
By Gucci
Located in Zürich, CH
Gucci Alba wide brimmed beige straw hat floral-patterned silk ribbon around.
Gucci Handbag Limited Edition
By Gucci
Located in West Palm Beach, FL
Gucci handbag limited edition, tan straw and green ostrich trim with scarf detail.
1980s Limited Edition Red "Gucci" Straw Hat
By Gucci
Located in Scottsdale, AZ
This limited edition a wide brim red Gucci straw hat with a black ribbon bow with the gold GG logo is sure to turn heads!
Exotic Gucci Woven Straw Flora Silk Tote Handbag Shopper
By Gucci
Located in Switzerland, CH
Gucci Woven Straw, Snakeskin & Flora Print Silk Tote Bag Limited Editon - Only a Few Pieces Were Produced Of This Gorgeous Bag And Sold In Flagship Stores Details: A GUCCI sig...
Vintage Gucci fine black straw wide brim hat 1960s
By Gucci
Located in West Palm Beach, FL
Vintage Gucci fine black straw wide brim hat 1960s...Glossy finely woven black straw hat...5" deep brim turns up at the outside edge...4 1/2" high crown...Shaped crease at outside cr...
NEW Gucci Signature Woven Straw Leather Jackie Shoulder Bag Sequins & Embroidery
By Gucci
Located in Switzerland, CH
Beautiful Gucci bag Famous "Jackie" model Woven raffia with leather trimming Embroidery with sequins Famous style designed for Jackie Kennedy Onassis Golden hardware Inner pocket wit...
Vintage Gucci Straw and Leather GG Jackie Hobo Bag
By Gucci
Located in Jakarta, Daerah Khusus Ibukota Jakarta
Vintage Gucci Jackie hobo bag multicolor straw GG design.
Gucci Natural/Multicolor Woven Straw Cestino Tote
By Gucci
Located in Dubai, Al Qouz 2
Created from high-quality materials, this Gucci straw tote is enriched with functional and classic elements.
Gucci Natural/Multicolor Woven Straw Cestino Tote
By Gucci
Located in Dubai, Al Qouz 2
Created from high-quality materials, this Gucci straw tote is enriched with functional and classic elements.
Gucci Floppy Straw Sun Hat
By Gucci
Located in Los Angeles, CA
Wheat straw floppy sun hat from Gucci. Features brown leather band with Gucci logo.
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Small, crafted from beige straw and pink leather, features Gucci's signature sturdy bamboo handles, protective base studs, and gold tone and bamb...
Gucci Bamboo Shopper Tote Straw Large
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Large, crafted in brown straw and yellow leather, features Gucci's signature sturdy bamboo handles, stamped logo at the front and gold-tone hardw...
Gucci Maui Tote Woven Straw Medium
By Gucci
Located in NY, NY
This Gucci Maui Tote Woven Straw Medium, crafted from brown woven straw and green leather, features dual rope strap, leather trim, and silver-tone hardware.
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Small, crafted from neutral straw and pink leather, features bamboo handles, protective base studs, and gold-tone hardware.
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Small, crafted from neutral straw and pink leather, features bamboo handles, protective base studs, and gold-tone hardware.
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
This authentic Gucci Bamboo Shopper Tote Straw Small mixes classic Gucci styling with romance.
Gucci Bamboo Shopper Tote Straw Large
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Large, crafted in neutral straw and blue leather, features signature sturdy bamboo handles, stamped logo at the front and gold-tone hardware.
Gucci Bamboo Shopper Tote Straw Large
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Large, crafted from yellow leather and straw, features bamboo handles, protective base studs, and gold-tone hardware.
Gucci Ophidia Shopping Tote Straw Medium
By Gucci
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 10", Height 11", Width 15", Depth 5" Designer: Gucci Model: Ophidia Shopping Tote Straw Medium Exterior Material: Straw Exterior...
Gucci Ophidia Shopping Tote Straw Medium
By Gucci
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 9.5", Height 11", Width 14", Depth 5" Designer: Gucci Model: Ophidia Shopping Tote Straw Medium Exterior Material: Straw Exterior Colo...
Gucci Ophidia Shopping Tote Straw Medium
By Gucci
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 9.5", Height 11", Width 14.5", Depth 5" Designer: Gucci Model: Ophidia Shopping Tote Straw Medium Exterior Material: Straw Exterior Co...
Gucci Ophidia Shopping Tote Straw Medium
By Gucci
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 10", Height 11", Width 14.5", Depth 5" Designer: Gucci Model: Ophidia Shopping Tote Straw Medium Exterior Material: Straw Exteri...
Gucci Maui Tote Woven Straw Medium
By Gucci
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 8", Height 11", Width 14", Depth 6.5" Designer: Gucci Model: Maui Tote Woven Straw Medium Exterior Material: Straw Exterior Color: Gre...
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
Accessories: Dust Bag, With Strap Measurements: Handle Drop 4.5", Height 9.5", Width 11", Depth 4.5", Strap Drop 19-21" Designer: Gucci Model: Bamboo Shopper Tote Straw Small Exterio...
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
Accessories: With Strap Measurements: Handle Drop 5", Height 10", Width 11", Depth 5", Strap Drop 18-20" Designer: Gucci Model: Bamboo Shopper Tote Straw Small Exterior Material: Str...
Gucci Bamboo Shopper Tote Straw Large
By Gucci
Located in NY, NY
Accessories: Dust Bag, With Strap Measurements: Handle Drop 4", Height 11", Width 15", Depth 6", Strap Drop 16-18.5" Designer: Gucci Model: Bamboo Shopper Tote Straw Large Exterior M...
Gucci Bamboo Shopper Tote Straw Small
By Gucci
Located in NY, NY
Accessories: With Strap Measurements: Handle Drop 4.5", Height 9.5", Width 11", Depth 4.5", Strap Drop 19-21" Designer: Gucci Model: Bamboo Shopper Tote Straw Small Exterior Material...
Gucci Brown Web Straw Fedora Hat
By Gucci
Located in Dubai, Al Qouz 2
The Gucci fedora hat combines classic elegance with modern flair.
Gucci Brown Printed Straw Hat M
By Gucci
Located in Dubai, Al Qouz 2
This Gucci hat is a blend of fashion and functionality.
Gucci Bamboo Shopper Tote Woven Straw Small
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Woven Straw Small, crafted from orange woven straw, features Gucci's signature sturdy bamboo handles, and gold-tone hardware.
Gucci Bamboo Shopper Tote Woven Straw Large
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Woven Straw Large, crafted from neutral woven straw and off-white leather, features Gucci's signature sturdy bamboo handles, and gold-tone hardware.
Gucci Bamboo Shopper Tote Woven Straw Small
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Woven Straw Small, crafted from neutral woven straw, features bamboo top handles, leather trim and gold-tone hardware.
Gucci Bamboo Shopper Tote Woven Straw Small
By Gucci
Located in NY, NY
This authentic Gucci Bamboo Shopper Tote Woven Straw Small mixes classic Gucci styling with romance.
Gucci Bamboo Shopper Tote Woven Straw Small
By Gucci
Located in NY, NY
This authentic Gucci Bamboo Shopper Tote Woven Straw Small mixes classic Gucci styling with romance.
Gucci Bamboo Shopper Tote Woven Straw Small
By Gucci
Located in NY, NY
Accessories: Dust Bag Measurements: Handle Drop 4", Height 10", Width 11.5", Depth 4.5" Designer: Gucci Model: Bamboo Shopper Tote Woven Straw Small Exterior Material: Straw Exterior...
Gucci Bamboo Shopper Tote Woven Straw Small
By Gucci
Located in NY, NY
Accessories: No Accessories Measurements: Handle Drop 3", Height 9.5", Width 11.5", Depth 4" Designer: Gucci Model: Bamboo Shopper Tote Woven Straw Small Exterior Material: Straw, Le...
Gucci Natural/Multicolor Woven Straw Cestino Tote
By Gucci
Located in Dubai, Al Qouz 2
Created from high-quality materials, this tote is enriched with functional and classic elements. It can be carried around conveniently and its interior is perfectly sized to keep you...
Gucci Sunset Tote Straw Libeccio GG Canvas Small
By Gucci
Located in NY, NY
This Gucci Sunset Tote Straw Libeccio GG Canvas Small, crafted in multicolor red, brown straw Libeccio GG canvas, features dual leather handles with interlocking GG studs, brown leat...
Gucci Jackie 1961 Hobo Straw with Leather Small
By Gucci
Located in NY, NY
Accessories: Dust Bag, Box Measurements: Handle Drop 6.5-8", Height 7", Width 10.5", Depth 1.5", Strap Drop 11-13" Designer: Gucci Model: Jackie 1961 Hobo Straw with Leather Small Ex...
GUCCI Canvas Straw Positano Summer Edition Limited Bag
By Gucci
Located in Tampa, FL
This is an authentic Gucci bag. It is done in lovely woven straw with silver metallic leather trim.
Gucci Multicolor Straw and Leather Large Jackie Hobo
By Gucci
Located in Dubai, Al Qouz 2
This Gucci hobo will continuously lift your style. Crafted from straw & leather in Italy, this gorgeous creation has gold-tone hardware and a spacious fabric interior.
Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium
By Gucci
Located in NY, NY
This Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium, crafted from beige straw and brown leather, features chain-link strap, signature interlocking Gucci logo stitched i...
Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium
By Gucci
Located in NY, NY
This Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium, crafted in neutral straw and leather, features chain link straps with leather pads and gold-tone hardware.
Gucci Soho Shoulder Bag Chain Strap Straw and Leather Medium
By Gucci
Located in NY, NY
This authentic Gucci Soho Shoulder Bag Chain Strap Straw and Leather Medium is perfect for the summer seasons.
Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium
By Gucci
Located in NY, NY
Accessories: Tassel, Dust Bag Measurements: Handle Drop 8.5", Height 11", Width 14.5", Depth 5.5", Strap Drop 16" Designer: Gucci Model: Soho Chain Strap Shoulder Bag Straw and Leath...
Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium
By Gucci
Located in NY, NY
Accessories: Tassel, Dust Bag Measurements: Handle Drop 8.5", Height 11", Width 14.5", Depth 5.5", Strap Drop 16" Designer: Gucci Model: Soho Chain Strap Shoulder Bag Straw and Leath...
Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium
By Gucci
Located in NY, NY
Accessories: Tassel, Dust Bag Measurements: Handle Drop 8.5", Height 11", Width 14.5", Depth 5.5", Strap Drop 16" Designer: Gucci Model: Soho Chain Strap Shoulder Bag Straw and Leath...
Gucci Soho Chain Strap Shoulder Bag Straw and Leather Medium
By Gucci
Located in NY, NY
Accessories: Tassel, Dust Bag Measurements: Handle Drop 8.5", Height 11", Width 14.5", Depth 5.5", Strap Drop 16" Designer: Gucci Model: Soho Chain Strap Shoulder Bag Straw and Leath...
Gucci Black/Cream Leather Straw Studded Horsebit Alyssa Loafer Pumps Size 36.5
By Gucci
Located in Dubai, Al Qouz 2
Crafted from leather and straw with closed toes, they are equipped with 11 cm block heels.
Gucci Bamboo Shopper Tote
By Gucci
Located in NY, NY
This Gucci Bamboo Shopper Tote Straw Small, crafted from neutral straw and pink leather, features bamboo handles, protective base studs, and gold-tone hardware.
Unworn Gucci Natural Straw Fedora Hat With Orange Ribbon and Bow Medium
By Gucci
Located in Portland, OR
This beautiful natural straw fedora hat from Gucci is in as new condition.
Victor Costa Strapless Dress
By Victor Costa
Located in Alford, MA
One of Victor Costa's best designs, this strapless cocktail/evening dress is fashioned of white satin and black velvet alternating horizontal stripes with fitted bodice leading to an...
Hermes Birkin 35 HSS Braise Black Porosus Crocodile Gold Special Order Rare
By Hermès
Located in Miami, FL
Mightychic offers an extraordinary Hermes Birkin 35 HSS Special Order in a dramatic pairing of Braise and Black Porosus crocodile. The brilliant lipstick red of Braise meets deep je...
Alexander McQueen New Khaki Pants with Hip Lacing S/S 2002
By Alexander McQueen
Located in Water Mill, NY
Fabulous khaki cotton pants from Alexander McQueen. They have full straight legs with curved panels over the back hips with a fan of laces meeting and buttoning on the front sides at...
Vintage Emillio Pucci Woven Straw Tan Hat with Bow
By Emilio Pucci
Located in Boca Raton, FL
A 1960s Pucci hat. Excellent condition. Measurements: Hat: 11 inch circle Brim: 2 inches Crown: 2 inches Inner circumference: 21 inches Bow: 7 inches long
$1,850
Size: none; comparable to size XS
Will Steinman New Look Pink Blue Strapless Back Bow Ballerina Dress - XS, 1950s
By Will Steinman
Located in Tucson, AZ
Pure spun-sugar perfection, right down to the cotton candy colors. Visible beneath the silver lattice-embroidered top skirt, the ruffled attached petticoat provides volume enough to ...
Large Black Straw Cartwheel Picture Hat with Dotted Chenille Veil – M, 1950s
Located in Tucson, AZ
Appropriate for a multitude of occasions from mourning to tea to church to cocktails, this magnificent cartwheel hat gushes both propriety and drama thanks to its foot-long chenille ...
Vintage 1940's Brown Straw Saucer Hat 1940's Orange Ribbon Percher Hat Tilt hat
Located in Nashville, TN
This truly mesmerising 1940's bitter chocolate straw hat, with a bright coloured orange ribbon is the perfect statement piece for your seasonal wardrobe. The structured wide brim boa...
1980s Whimsical "Dot" Tilt-Style Straw Hat in Primary Red Blue and Yellow
Located in Gresham, OR
A wonderfully whimsical 1980s tilt-style straw hat by Stuart Jay consisting of a red pillbox hat with attached dots of contrasting blue and yellow straw dipping over one eye. Elastic...
NARCISO RODRIGUEZ 2018 Silk Soft Pink/Peach Gown Maxi Dress
By Narciso Rodriguez
Located in Leonardo, NJ
Narciso Rodriguez 2018 Original Price $2,995 Special Capsule Collection for Barneys NY The most adorable softest baby pink color bordering on peach Pullover Lined 100% silk IT40 fits...
Marie Mercié hat 'brush' circa 1990
Located in SAINT-OUEN-SUR-SEINE, FR
MARIE MERCIÉ - A ready-to-wear Collection under the artistic direction of Marie Mercié circa 2000. Straw hat representing a palette with a brush. Condition: Very good condition Di...
Gorgeous Iconic Thierry Mugler Gown SS1999 Evening Dress Silver Lucite Details
By Thierry Mugler
Located in Berlin, BE
Museum worthy collectors piece. This 1999 LES SALADES creation by Thierry Mugler is truly beautiful. The silhouette is gorgeous: a long column that skims the figure with surgical pre...
Ornate Victorian Coral Branch Comb
Located in New York, NY
Ornate Victorian Coral Branch Comb with an ornate branch and bead crown motif. Deep red Italian coral with lovely dimensional design all set onto tortoise shell comb base. Mid 19th C...
Antique Belle Époque Diamond Tiara in Platinum and Gold.
Located in San Francisco, CA
Well well well. If only this tiara could talk - I'd just love to know the people and outfits this significant piece has graced. Let's start with the tiara. Circa 1900, the theme co...
Diamond, Gold, Platinum
$2,000
Size: Medium size crown
1930 Lilly Dache Paris Black Spiral Horsehair Ribbon Picture Hat & Wire Brim
By Lilly Daché
Located in Gresham, OR
1930s Lilly Dache - Paris black horsehair spiral ribbon cloche hat with wide wired brim. Fits down low and close to the head for a sculpted silhouette. Brim is extravagant and unusua...
Pierre Balmain Couture Ballgown 1955 Iconic Gown Dress
By Pierre Balmain
Located in Berlin, BE
'La Robe Broderie À Ramages' PIERRE BALMAIN PARIS Made In France, ca.1955 Majestic evening gown in silk and cream satin with the most astonishing embroiderery by PIERRE BALMAIN Haut...
Vintage turquoise beaded silk sheer floral layered wedding slip dress gown M L
Located in Milano, Lombardia
LOVE LALI VINTAGE A breathtaking vintage gown. I would estimate this to be from around the late 90's. It has a pale blue lining which is overlayed with a sheer turquoise layer that ...
Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.
Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.
At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)
In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors.
In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.
Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.
Find vintage Gucci clothing and accessories on 1stDibs.
Created during Alessandro Michele's tenure at the brand, this sparkling, whimsical minaudière feels just right for a night out.
When the name of a bag is as well-known as its brand, you know it's a classic.