When Alex Jona joined the Italian jewelry purveyor that his father, Giorgio Jona, had founded in 1961, the Jona brand began to offer elegant bracelets, cufflinks, necklaces and other accessories subdued enough for daily wear yet visually splendid and skillfully handcrafted using precious metals and stones.
Tucked in a 1690 Baroque building on Torino’s Palazzo Balbo di Vinadio is a 3,000-square-foot showroom. This is the headquarters of Jona, home to luxury jewelry designs that are complex, yet often understated. For example, a slender pair of yellow tourmaline drop earrings set into 18-carat gold has a juxtaposition creating just the slightest contrast, which might be noticed only upon close inspection.
Alex travels frequently, and precious stones collected from around the world are a common fixture in Jona jewelry — he personally designs pieces with stones like lapis lazuli shaped into eye-like cufflinks, sapphires caged in 14-carat-gold rings and quartz crystals stacked into modern beaded necklaces. Enamel, which is one of the oldest forms of surface decoration, is often arranged to create graphic, abstract patterns or cheekier winks, like miniature tennis balls on cufflinks. Even sparklier pieces, like diamond-encrusted earrings, bear an organic quality when arranged in the shape of a blooming daisy.
An innovative spirit can also be found in Jona’s collaborations, such as the partnership with Italian architect and jewelry designer Tiziana Redavid that yielded radical bracelets and necklaces made with stainless-steel springs. The result is a brand whose modern shapes and precious stones ride the line between traditional elegance and modern daring.
Find a wide range of Alex Jona jewelry on 1stDibs today.
Alex Jona Sterling Silver Marine Knot Key Holder
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, Sterling Silver key holder. Dimensions : L 2.84 in/ 72.36 mm x W 1.18 in/ 30.15 mm x Depth: 0.61 in/ 15.58 mm Alex Jona gifts sta...
18k Gold, Sterling Silver
Alex Jona Tee and Golf Ball Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver tee and golf ball cufflinks. These cufflinks feature a T-Bar fastening, aiding in easy use and conf...
Sterling Silver
$388 / item
Alex Jona Sterling Silver Men's Money Clip
By Alex Jona
Located in Lugano, TI
Alex Jona hand crafted in Italy, rhodium plated Sterling Silver money clip. Alex Jona gifts stand out, not only for their special design and for the excellent quality, but also for ...
Sterling Silver
$400 / item
Alex Jona Sterling Silver Men's Money Clip
By Alex Jona
Located in Lugano, TI
Alex Jona hand crafted in Italy, rhodium plated Sterling Silver money clip. Dimensions: 2.57 in. L x 1.37 in. W x 0.24 mm. D - 65 mm. L x 35 mm. W x 7 mm. D Alex Jona gifts stand ou...
Sterling Silver
Alex Jona Sterling Silver Moon Face Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, handcrafted in Italy, rhodium plated sterling silver double smiling moon face cufflinks. Marked Alex Jona 925. Alex Jona cufflinks stand out, not only ...
Sterling Silver
$5,064 / item
Alex Jona 18 Karat Yellow Gold Diamond Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, handcrafted in Italy, pair of cufflinks cufflinks in 18 karat yellow gold set with six white diamonds for total carats 0.24. Alex Jona cufflinks stand ou...
Diamond, Yellow Gold
Alex Jona Sterling Silver Blue Enamel Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, sterling silver blue fire enamel cufflinks. These cufflinks feature a T-Bar fastening, aiding in easy use and confidence that they...
Sterling Silver, Enamel
Alex Jona Sterling Silver Habana Cigar Cufflinks
By Alex Jona
Located in Lugano, TI
The perfect gift for discerning connoisseur cigar smokers. These unique double cigar sterling silver rhodium plated cufflinks, designed by Alex Jona, are hand crafted in Italy and f...
Sterling Silver
$3,415 / item
Alex Jona 18 Karat Yellow Gold Coffee Bean Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, handcrafted in Italy, coffee bean cufflinks in 18 karat yellow gold. Marked Alex Jona 925. Alex Jona cufflinks stand out, n...
Yellow Gold
Alex Jona Sterling Silver Champagne Green Bottle & Cork Cufflinks
By Alex Jona
Located in Lugano, TI
Celebrate with Alex Jona champagne bottle & cork cufflinks! These sophisticated green champagne bottle cufflinks are perfect for special occasions. They have been designed by Ale...
Sterling Silver
Alex Jona Golf Bag & Club Sterling Silver Enamel Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver and enamel golf bag and club cufflinks with brown enamel. These cufflinks feature a T-Bar fastening...
Sterling Silver, Silver, Enamel
Alex Jona Light Blue & White Enamel Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, Sterling Silver hexagonal cufflinks with light blue enamel. Alex Jona cufflinks stand out, not only for their special design and f...
Sterling Silver, Enamel
Sterling Silver Hand-Painted Enamel Habana Cigar Cufflinks
By Alex Jona
Located in Lugano, TI
The perfect gift for discerning connoisseur cigar smokers. These unique double cigar sterling silver cufflinks, designed by Alex Jona, are hand crafted and hand enameled in Italy, t...
Sterling Silver, Enamel
Alex Jona Sterling Silver Coffee Bean Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, handcrafted in Italy, sterling silver rhodium plated coffee bean cufflinks. Marked Alex Jona 925. Alex Jona cufflinks stand...
Sterling Silver
Alex Jona Golf-Club Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver golf-club cufflinks. These cufflinks feature a T-Bar fastening, aiding in easy use and confidence t...
Sterling Silver
$353 / item
Sterling Silver Red Enamel Stripe Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, sterling silver red enamel stripe cufflinks. These cufflinks feature a T-Bar fastening, aiding in eas...
Sterling Silver, Enamel
Alex Jona Sterling Silver Vintage Watch Movement Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, authentic vintage watch movement cufflinks set on a pair of rhodium plated sterling silver...
Sterling Silver
Alex Jona Sterling Silver Champagne Cork Cufflinks
By Alex Jona
Located in Lugano, TI
These sophisticated champagne cork cufflinks are perfect for special occasions. They have been designed by Alex Jona, hand crafted in Italy in sterling ...
Sterling Silver
Alex Jona Sterling Silver Barrel & Glass Cufflinks with Enamel
By Alex Jona
Located in Lugano, TI
Designed by Alex Jona, hand crafted in Italy in sterling silver with brown fire enamel on the barrel and purple enamel on the glass feature a T-Bar fastening, aiding in easy use and ...
Sterling Silver, Enamel
Alex Jona Black Enamel Clock Dial Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, Rhodium Plated Sterling Silver black enamel clock dial cufflinks. Marked "Alex Jona 925". Alex J...
Sterling Silver, Enamel
Alex Jona Corkscrew Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver corkscrew cufflinks. . These cufflinks feature a T-Bar fastening, aiding in easy use and confidence...
Sterling Silver
Alex Jona Sterling Silver Green Enamel Stripe Cufflinks, Italy, New
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, sterling silver green enamel stripe cufflinks. Marked Alex Jona-925. These cufflinks feature a T-Bar ...
Sterling Silver, Enamel
Alex Jona Sterling Silver Blue Enamel Stripe Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, sterling silver blue enamel stripe cufflinks. Marked Alex Jona-925. These cufflinks feature a T-Bar f...
Sterling Silver, Enamel
Alex Jona Sterling Silver Brushed Pig Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver brushed pig cufflinks. Marked Alex Jona 925. Alex Jona cuffli...
Sterling Silver
$353 / item
Alex Jona Sterling Silver Pig Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver double brushed pigs cufflinks. Marked Alex Jona 925. Alex Jona cuffl...
Sterling Silver
Alex Jona Sterling Silver Double Dog Bone Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver double dog bone cufflinks. Marked Alex Jona 925. Alex Jona cufflinks stand out, not only for their...
Sterling Silver
Alex Jona Sterling Silver Boat Propeller Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, handcrafted in Italy, sterling silver rhodium plated boat propeller cufflinks. Marked Alex Jona 925. Alex Jona cufflin...
Sterling Silver
$318 / item
Alex Jona Sterling Silver Dolphin Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, handcrafted in Italy, sterling silver rhodium plated mother dolphin and cub cufflinks. Marked Alex Jona 925. Alex Jona cufflinks stand out, not only for...
Sterling Silver
Alex Jona Sterling Silver Champagne Green Bottle Cufflinks
By Alex Jona
Located in Lugano, TI
Celebrate with Alex Jona champagne bottle cufflinks! These sophisticated green champagne bottle cufflinks are perfect for special occasions. They have been designed by Alex Jona, han...
Sterling Silver
Alex Jona Sterling Silver Champagne Green Bottle Cufflinks
By Alex Jona
Located in Lugano, TI
Celebrate with Alex Jona champagne bottle cufflinks! These sophisticated green champagne bottle cufflinks are perfect for special occasions. They have been designed by Alex Jona, han...
Sterling Silver
Alex Jona Sterling Silver Red Enamel Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, sterling silver red fire enamel cufflinks. These cufflinks feature a T-Bar fastening, aiding in easy use and confidence that they'...
Sterling Silver, Enamel
Alex Jona Blue & Red Enamel Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, sterling silver cufflinks with blue and red enamel. These cufflinks feature a T-Bar fastening, aiding in easy use and confidence t...
Sterling Silver, Enamel
$353 / item
Alex Jona Sterling Silver Dog Bone Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated sterling silver double dog bone cufflinks. Marked Alex Jona 925. Alex Jona cufflinks stand...
Sterling Silver
Alex Jona Blue & Black Enamel Sterling Silver Cufflinks
By Alex Jona
Located in Lugano, TI
Alex Jona design collection, hand crafted in Italy, rhodium plated oval sterling silver cufflinks with blu and black enamel. These cufflinks feature a T-Bar fastening, aiding in easy...
Sterling Silver, Enamel
Alex Jona Sterling Silver Champagne Green Bottle Cufflinks
By Alex Jona
Located in Lugano, TI
Celebrate with Alex Jona champagne bottle cufflinks! These sophisticated double champagne bottle cufflinks are perfect for special occasions. They have been designed by Alex Jona, ha...
Sterling Silver
Alex Jona Sterling Silver Champagne Green Bottle Cufflinks
By Alex Jona
Located in Lugano, TI
Celebrate with Alex Jona champagne bottle cufflinks! These sophisticated green champagne bottle cufflinks are perfect for special occasions. They have been designed by Alex Jona, han...
Sterling Silver