1950s advertising poster for Prunelle du Velay liqueur by Paul Igert
By Paul Igert
Located in PARIS, FR
Playful, bold, and irresistibly charming, this mid-century advertising poster for Prunelle du Velay liqueur captures the vibrant spirit of 1950s French graphic design. Illustrated by Paul Igert, the artwork features a stylized young woman in traditional dress, holding a large bottle of the famed plum-based digestif, nestled in a bed of deep blue sloes — the fruit of the blackthorn bush that gives the liqueur its name. The striking palette of rose, indigo, and gold, combined with the simplified geometric forms, evokes the joyous aesthetic of postwar optimism. The playful gaze of the character — a sloe sprig in her mouth and bottle in hand — communicates a sense of tradition wrapped in modern flair. Founded in 1860, the Maison Bonnet...
1950s Paul Igert Prints and Multiples
Paper, Lithograph, Linen
