If it weren’t for his honeymoon, American furniture designer Don S. Shoemaker and his company, Señal S.A., might not have played any role in Mexican modernism of the mid-20th century.
Born in Nebraska in 1919, Shoemaker studied at the School of the Art Institute of Chicago during the 1930s. In the 1940s he got married, and he and his wife, Barbara, ventured to Mexico for their honeymoon. Enamored with the country, Shoemaker decided that Mexico should become the newlyweds' permanent home. They settled in a town called Santa Maria de Guido in Michoacán, where Shoemaker spent his days painting and growing rare plants.
Through horticulture, Shoemaker became inspired by Mexico’s tropical woods, such as cocobolo, a Mexican rosewood, and he decided to delve into furniture design.
In the late 1950s, Shoemaker started a small factory, producing hand-carved desks, armchairs, dining room tables, decorative boxes and bowls, and serveware. The popularity of Shoemaker’s furnishings grew throughout Mexico, and his modest factory became Señal S.A., employing more than 100 skilled artisans and carpenters.
Shoemaker’s handcrafted designs were essentially a mid-century modern interpretation of traditional Mexican household furnishings, and like Clara Porset — an unsung Cuban-born activist, writer and designer who drew on Mexican craft traditions in her concepts for furniture — he found inspiration from his adopted country. These influences can be seen in iconic Shoemaker originals like the Sling collection of seating, the Suspension stool and several of his table designs.
Shoemaker's furniture was exhibited in showrooms in several major Mexican cities and across the U.S., including Houston, Chicago, and Los Angeles. (And mid-century modernist ideas that traveled between Mexico and California didn’t make one-way trips — they bounced back and forth.)
After Shoemaker died in 1990, his son George took over Señal S.A. The company closed after George’s death in the early 2000s.
Shoemaker’s Mexican modern furnishings continue to be coveted by avid furniture collectors around the world. From 2016 to 2017, the Museum of Modern Art in Mexico City dedicated a retrospective exhibition to honoring his work.
On 1stDibs, discover a range of vintage Señal S.A. tables, lounge chairs and other furniture.
Don Shoemaker Small Geometric Marquetry Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwood...
Hardwood, Rosewood
Don Shoemaker Rectangular Cocobolo Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Narrow tray by Don Shoemaker for Señal, Mexico, c.1960s. The tray has a Cocobolo frame with integrated handles and features an inlaid striped pattern of rosewood. Retains original ma...
Hardwood, Rosewood, Cocobolo
Don Shoemaker Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Serving tray by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surface is inlaid with precious wood veneer ...
Hardwood, Rosewood
Don Shoemaker for Señal Geometric Marquetry Tray with Stand
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Serving tray and stand by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surface has a repeating geometric ...
Rosewood
Mid-Century Modern Don Shoemaker Service Tray Tapered Exotic Wood
By Senal, Don S. Shoemaker
Located in Chula Vista, CA
For your consideration, a service tray By Designer Don Shoemaker produced by Senal in Mexico 1970s. Marvelous mid-century service tray medley of exotic woods. Cut out handle for easy...
Rosewood, Cocobolo
Don Shoemaker Geometric Marquetry Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwo...
Rosewood
Don Shoemaker Chevron Marquetry Decorative Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating chevron marquetry pattern in a gradient of local Mexican hardwoods....
Rosewood, Hardwood
Don Shoemaker Small Chevron Marquetry Decorative Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating chevron marquetry pattern in a gradient of local Mexican hardwoods....
Hardwood, Rosewood
Don Shoemaker Geometric Marquetry Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwo...
Rosewood
Trays Mondrian Style Set of 5
Located in Paris, FR
Mondrian style set of 5 trays with structure and frame in solid wenge, each tray is covered with natural genuine leather, 2 trays in red, 1 tray in b...
Leather, Wenge
$325
H 0.92 in W 18.75 in D 3.4 in
Mid-Century Modern Korina Wood Divided Serving Tray by Arthur Umanoff
By Arthur Umanoff
Located in Clifton Springs, NY
Vintage hand carved rectangular wood tray features Modernist shape and graphic wood grain patterns with the natural tonal range. The handle is wrapped with reed or cane. Minimal shap...
Reed, Wood
$560
H 0.5 in W 8 in D 10.38 in
Small Cocktail Tray by Christofle, French Art Deco Silver Plated Serving Tray
By Christofle
Located in Miami, FL
French Art Deco style silver-plated serving tray from Christofle. This small cocktail tray is hallmarked on the reverse. In very good condition, wear consistent with age, materials...
Silver Plate
$1,500
H 0.79 in W 14.18 in D 17.33 in
Don Shoemaker Large Serving Tray /Cutting Board Made with Different Woods
By Don S. Shoemaker
Located in Mexico City, MX
This is a Mexican wood tray, cutting board or serving platter made in 1960s in Michoacan, Mexico by Don Shoemaker. It is in excelllent condition and...
Hardwood
Japanese Teak Wood Tray Modern Minimalist
Located in New York, NY
A beautiful Japanese teak serving tray, Midcentury Modern design period, circa mid-20th century, 1960s, Japan. Tray is a warm brown teak, strategically arched design around, sleek 'h...
Teak, Wood
"For Rachel" Tray
By Project 213A
Located in Macieira de Sarnes, PT
'For Rachel' tray in cream Hand-sculpted ceramic tray with hand made rectangle shaped elements. This large sized tray is finished with a bespoke cream glaze that reveals the natural...
Ceramic
Andrew Majordome Tray Black Lacquered
Located in Paris, FR
Tray Andrew Majordome in solid mahogany wood in black lacquered finish. Movable tray on cross legs base.
Mahogany
Art Deco Wooden Tray with Geometric Marquetry – France, 1940s
Located in Auribeau sur Siagne, FR
Art Deco Wooden Tray with Geometric Marquetry – France, 1940s Description: This is an elegant Art Deco tray, crafted in wood marquetry, dating from the 1930s. The surface is decorat...
Wood
$526
H 1.58 in W 18.51 in D 12.6 in
950s French Wooden Marquetry Tray – Traditional Craftwork with Winter Scene
Located in Auribeau sur Siagne, FR
1950s French Wooden Marquetry Tray – Provincial Scene with Winter Landscape Description: This traditional wooden tray was crafted in France in the 1950s using fine wood marquetry. T...
Wood
$1,162
H 1.19 in W 21.66 in D 17.33 in
Dior Rectangular Tortoiseshell Effect Lucite and Brass Serving Tray, Italy 1970s
By Dior Home
Located in Roma, IT
Marvelous Mid-Century serving tray fully made in a vibrant tortoiseshell effect lucite with a polished solid brass frame. This incredibly stylish piece was designed by Dior Home and ...
Brass
$1,000 / item
H 1.75 in W 8.25 in D 21.75 in
1970s Don Shoemaker Service Tray Exotic Wood Señal Mexico
By Don S. Shoemaker
Located in Chula Vista, CA
1970s Designed by Don Shoemaker produced by Señal Mexico Midcentury single Service Tray wall decor in exotic woods Cut out handle for easy carry. 21.75 long 8.25 w x 1.75 h More tray...
Wood
Exotic wood stepped trivet or serving tray with carved Tiki finial
By Tiki
Located in Ferndale, MI
Three tier serving tray with carved exotic wood Tiki finial handle . Tiers taper largest on bottom getting progressively smaller . Center shaf...
Brass
Don Shoemaker Wood Inlaid Chevron Pattern Cutting Board for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Cutting board by Don Shoemaker for his company Señal in the 1960s. The surface of the board has a repeating chevron marquetry pattern in a gradient of local Mexican hardwoods that ca...
Rosewood, Cocobolo
Don Shoemaker Decorative Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Serving tray by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surface is inlaid with precious wood veneer ...
Rosewood
Don Shoemaker Geometric Marquetry Decorative Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric linear marquetry pattern in a gradient of local Mexican...
Rosewood
Don Shoemaker Cocobolo Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Cocobolo tray by Don Shoemaker for Señal, Mexico, c.1960s. The tray has a Cocobolo frame with integrated handles and features an inlaid striped pattern of rosewood. Retains original ...
Rosewood, Cocobolo
Don Shoemaker for Señal Geometric Marquetry Tray with Stand
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Serving tray and stand by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surface is inlaid with precious wo...
Rosewood
Don Shoemaker for Señal Diamond Geometric Marquetry Tray
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Serving tray by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surfa...
Rosewood
Don Shoemaker for Señal Geometric Marquetry Decorative Tray
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwo...
Rosewood
Don Shoemaker for Señal Geometric Marquetry Decorative Tray
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwo...
Rosewood
Don Shoemaker for Señal Large Decorative Tray with Chevron Stripe
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A rosewood serving tray with integrated handles by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a pixelated chevron-patterned parquet detail in exoti...
Wood, Rosewood, Cocobolo
Don Shoemaker for Señal Narrow Decorative Tray
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A narrow serving tray by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the t...
Rosewood
Sold
H 20.5 in W 12 in D 1.25 in
Don Shoemaker Tapered Stripe Exotic Wood Service Tray Senal, Mexico, 1970s
By Don S. Shoemaker, Senal
Located in Chula Vista, CA
By Designer Don Shoemaker produced by Senal in Mexico, 1970s Marvelous Midcentury Service Tray in a Medley of Exotic Woods Cut out Handle design for easy service carry Measures: 2...
Rosewood, Cocobolo
Cocobolo Rosewood Tray Table by Don Shoemaker for Señal, c. 1970
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Exquisitely crafted rectangular shape tray table designed by Don Shoemaker for Sen~al, crafted in circa 1970s Mexico. The tray has cocobolo rosewood inlays formed in a intriguing pat...
Jacaranda, Rosewood, Cocobolo