Who are we?
Studio Ashby is a London-based interior design studio, founded by Sophie Ashby in 2014. We are a dynamic group of fourteen experienced designers, working across residential and commercial interior design and creative direction in the UK, Europe and further afield. We pride ourselves on our positive, professional and personal approach in all that we do. We work efficiently and collaboratively to bring integrity and soul to interior life.
What do we do?
Our mission is to create habitable spaces with identity. Whether it’s a home, a restaurant, a hotel or a commercial development, we apply the same creative approach that starts with envisioning the lives of the people who will inhabit it. We question what inspires them, what moves them and how we can fulfil their desires and support their needs with our design. Art plays a central role in our inspiration and process. Stemming from Sophie’s own passion and training in art history, we believe art has a vital place in every interior and no space feels complete without it.
Together with interior design we also provide creative direction. This allows us to create immersive experiences in the environments we design, ensuring the character and style of our clients is felt in substance across all details and touch points. Our creative direction includes many aspects that affect how we experience our environments: from art consultancy and buying to bespoke collaborations, books to uniforms, planting to fragrance. With greater consideration to the many layers that make up our interior world, the deeper the connection we have to it in response.
Relationships are core to all that we do: relationships with our clients, our customers, our suppliers, manufacturers and the many craftspeople and ateliers we work closely with. Our work is a collaborative process involving many different people, and strong relationships are crucial for achieving good results. We believe design should be a positive experience and it’s important to have fun along the way.