Irene Neuwirth Flagship

For jewelry designer Irene Neuwirth’s 2,000-square-foot flagship LA boutique, the objective was to create a shopping experience that felt warm and inviting – a place where everyone who came in felt like they could stay and linger all day – effectively taking the intimidation out of fine jewelry shopping. Formerly a men’s store on Melrose Place, the space also needed to convey the eclecticism of the jewelry and the designer’s playful personality. With this in mind, a wonderland was brought to life with a mix of Moroccan rugs, animal figurines, sleek gilded touches and dioramas by Clare Crespo.