Why is Gucci so popular?

Gucci has always been one of the world’s most widely loved luxury brands. Its broad-reaching popularity today, however, owes largely to an upsurge of millennial interest in the company. Alessandro Michele was named creative director in 2015, and while this meant that the storied brand began to reflect an integration of popular culture’s influence and streetwear like never before, Gucci has always had a penchant for provocative and eccentric designs that shirk the status quo of fashion, a characteristic that has captivated its lifelong advocates and garnered a new legion of enthusiasts for the luxury house. Celebrities and influencers have further popularized the brand through social media, and pop stars have integrated Gucci in lyrics of hit songs. Find a range of vintage Gucci clothing and accessories on 1stDibs.