Why is Loewe so popular now?

Loewe is so popular now largely due to a massive marketing effort put forth by LVMH, the company that owns the Spanish luxury fashion house. By partnering with influencers on TikTok, Loewe was introduced to a whole new generation. The brand has also partnered with celebrities to reach a wider audience. For example, Beyoncé wore a Loewe bodysuit during her 2023 Renaissance Tour, and Rihanna sported a Loewe jumpsuit when she took to the stage for the Halftime Show at the 2023 Super Bowl. On 1stDibs, shop a selection of Loewe apparel, bags and accessories.