By Bernard Villemot
Located in Milwaukee, WI
This poster, titled 'La Côte Basque' in the image, was intended to draw people to travel to the Basque coast of Spain. The image is dominated by the serene blues, greens and yellows of the golf course and sandy beach. Throughout the vista, figures can be seen at leisure golfing, riding horseback, eating at restaurants, and sunbathing.
34 x 23.75 inches, poster
43.5 x 33.25 inches, image
Signed in the stone, lower right
Framed to conservation standards using archival materials including 100 percent rag mounting, UV5 Plexiglas to inhibit fading, and housed in a gold finished wood moulding with a 3-inch Belgian linen liner.
Bernard Villemot (1911 – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. From 1932 to1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945 to 1946, Villemot prepared posters for the Red Cross. In the late 1940s, he also began a famous series of travel posters for Air France that would continue for decades. In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best known. In 1963, the Museum of Decorative Arts in Paris held an exhibition of his works. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." Since his death in 1989, his memorable images have been increasingly sought after by collectors. At least three books have been published that survey his art: "Les affiches de Villemot," by Jean-Francois Bazin...
Category
1960s Modern Landscape Prints
