Leonetto Cappiello

Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello. Artist: Leonetto Cappiello (1875 - 1942) Title: ..Du soleil dans un verre.. Cognac Monnet Date: 1927 Size: 52 x 78.7 in / 132 x 200 cm Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Poster for the promotion of Cognac Monnet. Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames. Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Original Vintage Food Poster for Biscotines Union dating from 1906 by Leonetto Cappiello. Leonetto Cappiello (1875 - 1942), was born in Livorno, ...

Original vintage drink poster advertising Cognac Monnet featuring a stunning design by the renowned poster artist Leonetto Cappiello (1875-1942) depicting a lady in a pink dress with...

The Classic Cappiello poster in an outstanding custom frame. Signed in the plate 922 lower left. A festive female figure supports a glass of overflowing bubbly Contratto on a black b...

One of the most famous posters by Leonetto Cappiello for Cachou Lajaunie, a breath mint originally used to disguise the smell of tobacco. A distinctly feminine piece by Cappiello, an...

Maurin Quian Le Puy France poster the largest size ever made. Originally made in three section as the manufacturing process could only make up to a certain size...

Original vintage poster Bitter Campari Spiratello Leonetto Cappiello 1921 oversize This is a beautiful art deco poster by the famous artist, Leonetto Cappiello from 1921. Cappiello was influenced to create this image due to his time spent sketching performers against the dark curtains of the theatre; this poster was very unique at the time and has become a rare, sought after poster today. Once hailed as, ‘the father of modern Advertising’ Leonetto Cappiello was an Italian painter and poster designer who lived and worked predominantly in Paris. Cappiello’s career as a professional poster artist began in the 1900’s, despite having no formal training as an artist, he was commissioned to produce artworks for Pirelli, Kub, Parapluie Revel...

Original antique alcohol drink advertising poster for the Italian aperitif Bitter Campari featuring an iconic design by the renowned poster artist Leonetto Cappiello (1875-1942) depi...