During the 1970s and early 1980s, M. Gérard was renowned all over the world for its elegant collections of jewelry. Boasting a wealth of jet-set clientele from across Europe, Asia and the Middle East, the firm once enjoyed great success as the largest and most prominent French exporter of luxury adornment.
M. Gérard was founded in 1968 by Louis Gérard, who was born in Paris in 1923 and came from a long line of jewelers and goldsmiths. He began his career in jewelry design while working in Paris for the prestigious jewelry house Van Cleef & Arpels. Driven by a desire to create his line of “the most beautiful jewels in the world,” Gérard left Van Cleef & Arpels after nearly 20 years and opened his first boutique at 8 Avenue Montaigne in Paris.
Under the name M. Gérard, the house's founder designed exquisite suites of jewelry, including dangle earrings and clip-on earrings set with precious gems such as diamonds, rubies and emeralds; 18-karat gold interlocking link bracelets studded with sapphires and other jewels; dazzling link necklaces and other accessories.
In 1975, when minimalist jewelry was the order of the day — and a pioneering designer named Elsa Peretti was creating simple but sophisticated pieces for Tiffany & Co. — M. Gérard’s offerings were timely and modern. The firm introduced a line that targeted men, and its creative pieces occasionally saw an integration of slate or steel.
Much of M. Gérard’s designs were produced in the workshop of French jeweler Andre Vassort, whom Gérard met when he was working at Van Cleef & Arpels. Vassort — one of the 20th century’s most important manufacturers of French jewelry whose clients included the likes of Boucheron and Mauboussin — produced M. Gérard’s accessories for many years.
M. Gérard boutiques opened across Europe, including locations in London, Gstaad, Monte Carlo and Lausanne. The brand was also known to throw lavish parties for wealthy clients and host extravagant fashion shows in high-end locales like Cannes and Monte Carlo.
However, by 1985, M. Gérard’s fortunes began to fade. Due to massive over-expenditure, the firm struggled financially and Gérard was forced to sell to a group of American investors. Despite being repurchased and relaunched as Louis Gérard, Joaillier International, with a new boutique at 16 Avenue Montaigne, the company closed its doors in 1991.
Today, the name M. Gérard is still revered among collectors of 20th-century French fine jewelry.
Shop vintage M. Gérard earrings, bracelets and necklaces on 1stDibs.
Vintage 1960s Gerard 30.00 Carat Diamond Bracelet
By M. Gérard
Located in New York, NY
Finely crafted in 18K yellow gold and set with Round Brilliant cut Diamonds weighing a total of approximately 30.00 carats. Signed by M. Gerard CIrca 1960s Size 7 inches
Diamond, 18k Gold
1960s Vintage Mexican Silver Large Panel Bracelet
Located in Wallkill, NY
Elaborate Mexican Silver Paneled Bracelet. Outstanding craftsmanship on this piece. Hallmarked on clasp. Measuring 1.36 inches wide with 4 panels. Early Mexican Craftsmanship. Measur...
Sterling Silver
Vintage Ussr 1960s Turquose Silver Bracelet
Located in Cairo, EG
Vintage ussr Russian Soviet Union era silver link bracelet with turquoise stones in fine workmanship hall marked 875 silver control mark and initial mak mark in cylic alphabet
Asprey 5.00 Carat Diamond Triple Cluster Bracelet
By Asprey
Located in London, GB
Here we have an exquisite bracelet from London based jewellery designer, Asprey. Crafted from 18ct white gold, this piece features a series of round brilliant-cut diamonds, each meticulously set to form a continuous, shimmering band. The centrepiece of the design showcases three floral motifs, each adorned with marquise-cut diamonds, radiating elegance and sophistication with additional brilliant cut stones at the centre. The intricate arrangement of diamonds highlights the exceptional craftsmanship and attention to detail on show here making this piece a stunning addition to any jewellery collection. Condition: Used (Very Good) Weight: 18.6 grams Length: 7.0 inches Width: 3.5mm Total Diamond Weight: Approx. 5.00ct Diamond Details: Approx. Colour: G-H, Clarity: VS Fastening: Single Latched Tab Insert Marked: '750' i.e. 18ct Gold Box: Antique Bracelet Box
Diamond, Gold, 18k Gold, White Gold
French Platinum Diamond Openwork Diamond Bracelet, 1960s
Located in Beverly Hills, CA
This French platinum diamond bracelet showcases a refined openwork design that balances vintage craftsmanship with clean geometry. Measuring 3/8 inch wide and 6 1/2 inches long, wit...
Diamond, Platinum
Platinum French Deco Old Cut Diamond 30.00cttw Vintage Bracelet
Located in New York, NY
Prepare to be enchanted by the breathtaking beauty and timeless elegance of this Platinum French Deco Old Cut Diamond Bracelet. Meticulously crafted with exceptional artistry, this b...
Diamond, Platinum
Vintage Gem Set Chunky Curb Bracelet 1960s
Located in Wilmslow, GB
A stunning and unusual Vintage Gem Set Curb Bracelet. Featuring a weighty textured curb link design embellished to perfection with oval sapphire crystals, emerald crystal chatons and...
$11,200Sale Price|20% Off
W 0.44 in L 7.68 in
1960s European 18 carat gold, diamond and Colombian emerald bracelet
Located in London, GB
This elegant 1960s European made 18 carat gold, diamond and Colombian emerald bracelet is a delightful piece. It consists of approximately 6.5 carats of diamonds and approximately 6 ...
Diamond, Emerald, 18k Gold
3.00 Carat Diamond Rectangle Link Gold Bracelet
Located in Stamford, CT
Diamond white gold link bracelet. The bracelet consists of open rectangular links which are adorned with 244 round full cut diamonds totaling approximately 3.00cts. Connecting the l...
Diamond, 14k Gold, White Gold, Gold
$9,471
H 0.18 in W 0.21 in L 6.69 in
1930s 3.30 Carat Burmese Ruby and 1.00 Carat Diamond Yellow Gold Line Bracelet
Located in Jesmond, Newcastle Upon Tyne
A stunning antique 3.30 carat Burmese ruby and 1 carat diamond, 18 karat yellow gold line bracelet; part of our diverse antique jewelry and estate jewelry collections. This stunning, fine and impressive antique ruby and diamond line bracelet has been crafted in 18k yellow gold. The central feature portion of the bracelet is composed of fifteen rectangular articulated links. The links are each set with seven cushion cut Burmese rubies alternating between eight pairs of Old European round cut diamonds, all pavé set. The bracelet secures with an integrated push fit clasp to the reverse of a rounded curb style chain. The clasp benefits from the additional security of a fine link safety chain. The clasp is hallmarked with the maker's mark ('FT' bellow a star motif). This antique gemstone bracelet has been independently tested using state of the art technology (Niton XL2 Analyzer) and verified as 18k gold. The bracelet is supplied with an IDGL diamond grading report card, in addition to a ruby report card and certificate supplied by the Gemmological Certification Services, London*. NOTE: * This documentation accredits the rubies originating in Myanmar (Burma - Mogok) and certifies that the gemstone shows no indications of heating. Images do not always reflect the true color and brilliance of gemstones and diamonds. The video however provides a truer representation of the actual color and showcases each stone. Condition This stunning antique line...
Diamond, Ruby, Gold, 18k Gold, Yellow Gold
Vintage 4.00ct Diamond Platinum Bracelet
Located in New York, NY
This is an amazing platinum bracelet from the Art Deco era. The bracelet is set with sparkling marquise, baguette and round cut diamonds that weigh approximately 4.00ct. The color of...
Diamond, Platinum
1970s Platinum 30.00 Carat Diamonds Vintage Bracelet
Located in New York, NY
This is a beautiful diamond bracelet from the 1970's that is made in Platinum, with 30.00cts of mixed cut diamonds. Rounds, marquise and baguette cuts encrusted this lovely solid jew...
Diamond, Platinum
1960s Diamond Platinum Cocktail Bracelet
Located in New York, NY
Beautifully designed and masterfully handcrafted, this 1960s platinum bracelet is decoratively set with round, marquis and baguette cut diamonds. ...
Diamond, Platinum
M. Gerard Paris Sapphire Diamond Bracelet 1970's
By M. Gérard
Located in Geneva, CH
Designed as an articulated band set with circular-cut sapphires and diamonds, signed M. Gerard, numbered, French assay and maker's marks. Measures: Length: 18 cm (7.1 inches) Wi...
Diamond, Sapphire, Yellow Gold