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Senal Furniture

Mexican

If it weren’t for his honeymoon, American furniture designer Don S. Shoemaker and his company, Señal S.A., might not have played any role in Mexican modernism of the mid-20th century.

Born in Nebraska in 1919, Shoemaker studied at the School of the Art Institute of Chicago during the 1930s. In the 1940s he got married, and he and his wife, Barbara, ventured to Mexico for their honeymoon. Enamored with the country, Shoemaker decided that Mexico should become the newlyweds' permanent home. They settled in a town called Santa Maria de Guido in Michoacán, where Shoemaker spent his days painting and growing rare plants.

Through horticulture, Shoemaker became inspired by Mexico’s tropical woods, such as cocobolo, a Mexican rosewood, and he decided to delve into furniture design.

In the late 1950s, Shoemaker started a small factory, producing hand-carved desksarmchairsdining room tables, decorative boxes and bowls, and serveware. The popularity of Shoemaker’s furnishings grew throughout Mexico, and his modest factory became Señal S.A., employing more than 100 skilled artisans and carpenters.

Shoemaker’s handcrafted designs were essentially a mid-century modern interpretation of traditional Mexican household furnishings, and like Clara Porset — an unsung Cuban-born activist, writer and designer who drew on Mexican craft traditions in her concepts for furniture — he found inspiration from his adopted country. These influences can be seen in iconic Shoemaker originals like the Sling collection of seating, the Suspension stool and several of his table designs.

Shoemaker's furniture was exhibited in showrooms in several major Mexican cities and across the U.S., including Houston, Chicago, and Los Angeles. (And mid-century modernist ideas that traveled between Mexico and California didn’t make one-way trips — they bounced back and forth.)

After Shoemaker died in 1990, his son George took over Señal S.A. The company closed after George’s death in the early 2000s.

Shoemaker’s Mexican modern furnishings continue to be coveted by avid furniture collectors around the world. From 2016 to 2017, the Museum of Modern Art in Mexico City dedicated a retrospective exhibition to honoring his work.

On 1stDibs, discover a range of vintage Señal S.A. tables, lounge chairs and other furniture.

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Creator: Senal
Rosewood Marquetry Backgammon Set by Don Shoemaker
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A modernist backgammon set by US-born, Mexico-based designer Don Shoemaker for his company Señal. This portable set includes the game board, which folds up into a carrying case, chec...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Rosewood, Hardwood

Don Shoemaker for Senal S.A. Cocobolo Rosewood Leather Sofa, Mid Century
By Don S. Shoemaker, Senal
Located in Vienna, AT
Rare rosewood and leather sofa, very comfortable and in great condition, Don Shoemaker (Rosewood up to 10kg can be shipped worldwide, no paperwork is necessary for this shipment) A s...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood

Don Shoemaker Sling Chair
By Don S. Shoemaker, Senal
Located in Denton, TX
The iconic beautiful mexican modern Don Shoemaker "sling" chair. Made for Señal S.A. Made from solid Cocobolo Wood with original black leather. Made in the 1960s
Category

20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Leather, Cocobolo

Don Shoemaker Sculpted Rosewood & Leather Coffee Table for Señal Furniture
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Transforming a piece of Mid-Century Modern furniture is like bringing history back to life, and we take this journey with passion and precision. With over 17 years of artisanal exper...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood, Cocobolo

Don Shoemaker Solid Cocobolo Bookends for Señal, Mexico, c.1965
By Don S. Shoemaker, Senal
Located in San Juan Capistrano, CA
Don Shoemaker Solid Cocobolo Bookends for Señal, Mexico, c.1965.
Category

20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Wood, Cocobolo

Don Shoemaker Small Geometric Marquetry Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwood...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Hardwood, Rosewood

Don Shoemaker for Senal Folding / Adjustable Chairs in Rosewood & Leather 1960s
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
A sculptural pair of mid-century folding arm chairs (priced individually) by celebrated Mexican designer Don Shoemaker for Señal S.A., crafted circa 1960s. These handcrafted armchair...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood

Expertly Restored - Don S. Shoemaker Rosewood Oval Tray for Señal Furniture
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Transforming a piece of Mid-Century Modern furniture is like bringing history back to life, and we take this journey with passion and precision. With over 17 years of artisanal exper...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Wood

Don Shoemaker Cocobolo Pencil Holder for Señal, Mexico, 1980s
By Senal, Don S. Shoemaker
Located in San Juan Capistrano, CA
Don Shoemaker Cocobolo Pencil Holder for Señal, Mexico, 1980s. Makers label to the bottom.
Category

20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Wood, Cocobolo

Don Shoemaker Folding Arm Chair, Mexico c.1960
By Senal, Don S. Shoemaker
Located in San Francisco, CA
ABOUT Two available. Price per chair. Please message. Original folding arm chairs designed by Don Shoemaker for Senal SA. Can be used as dining chair or accent chair. The chair is...
Category

Mid-20th Century American Mid-Century Modern Senal Furniture

Materials

Rosewood, Teak

Cocobolo Dining Table by Don S. Shoemaker
By Senal, Don S. Shoemaker
Located in Chattanooga, TN
An architectural marvel in living form, this Cocobolo rosewood dining table by Don S. Shoemaker for Señal, Mexico, commands attention as both functional object and sculptural stateme...
Category

1960s Mexican Post-Modern Vintage Senal Furniture

Materials

Cocobolo

Don Shoemaker for Senal S.A. Cocobolo Rosewood 'Swinger' Rocking Chair, Signed
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Named the 'Swinger Chair' for its pivoting mechanism that allows you to swing in your seat, this incredible cocobolo rosewood and black leather 'Swinger' rocking armchair by leading 1960s modernist designer Don Shoemaker for Senal S.A. (Mexico) is highly sought after by interior designers and avid collectors alike. The thick black leather hides used for the sling are complemented with leather buttons connecting the sling to the frame of the chair. Matching black leather removable seat cushion has beautiful patina as can be seen in the photos. Artistically sculpted exotic cocobolo rosewood put together in an eye catching and interesting biomorphic form with shoemaker's signature rosewood insert accents for the feet and upper back of the chair. Exceptional craftsmanship utilizing innovative links and joints. Metal brackets connecting the seat to the frame allow the chair to gently rock - consider this as a nursing chair for the design-centric home. Senal S.A. label on lower bar of chair. Mexican modern is a style that fits incredibly well with Mid-Century Modern, Scandanavian or Danish Modern, Brazilian Modern, and Hollywood Regency. It is also a great addition for interior designers to turn an otherwise simple contemporary space and add a splash of wild and interesting. Whether you are designing a Mid-Century Modern home, contemporary, post-modern or french neoclassical apartment, this Don Shoemaker Swinger...
Category

1960s American Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood

Don Shoemaker Perno Safari Chair
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Leather safari lounge chair by Don Shoemaker for Señal, c.1960s, Mexico. The chair features a rosewood cocobolo frame and original patinated black leather hide. Leather showcases a s...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Leather, Rosewood, Cocobolo

Don Shoemaker - Senal Exotic Mixed Hardwoods Rosewood Trinket Box Made in Mexico
By Senal, Don S. Shoemaker
Located in Philadelphia, PA
Designed by eccentric woodworker and designer Don Shoemaker, this trinket box was made by Senal in Mexico. It employs a cacophany of exotic woods, including cocobolo, jacaranda, and ...
Category

1970s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Jacaranda, Mahogany, Rosewood, Cocobolo

Mid-Century Mexican Modern Don Shoemaker Senal SA Sling Swinger Chairs Set of 4
By Don S. Shoemaker, Senal
Located in Forney, TX
A magnificent set of four rare original Mid-Century Modern Mexican bocote wood and black leather "Swingers" by legendary designer Don S. Shoemaker (1919-1990) This iconic Modernist ...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Leather, Wood

Don Shoemaker Sloucher Rosewood & Leather Sling Chairs for Señal, S.A., 1960s
By Don S. Shoemaker, Senal
Located in Cedar Falls, IA
For your consideration, a pair of 1960s Don Shoemaker Sloucher lounge chairs, in solid cocobolo rosewood and black leather. Iconic example of Organi...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood, Cocobolo

Don Shoemaker Mahogany Swinger Lounge Chair
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Leather lounge chair by Don Shoemaker for Señal, c.1960s, Mexico. The chair features a mahogany frame and original black leather hide. Nail details line the top of the seat back of t...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Mahogany

Don Shoemaker Exotic Wood Inlaid Decorative Briefcase for Señal, circa 1970
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Exquisitely crafted slim decorative briefcase designed by Don Shoemaker for Señal of Mexico. Taking advantage of the expertise provided by Mexican artisans, shoemaker founded Señal w...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Jacaranda, Rosewood, Cocobolo

1970s Don Shoemaker for Señal Carved Root Wood Box Mexico
By Don S. Shoemaker, Senal
Located in Chula Vista, CA
For your consideration a free form lidded box designer Don Shoemaker Mexico. Retains original label Señal. Mexico circa the 1970s. Cocobolo root wood. Dimensions: 6.5" H x 4" D x 10...
Category

1970s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Cocobolo, Wood

60's Don S Shoemaker for Senal Carved Rosewood Tic-tac-toe Game Mexico Sculpture
By Senal, Don S. Shoemaker
Located in San Diego, CA
Fantastic hand made Don S. Shoemaker designed tic-tac-toe game for Senal and dates from the 1960's. Made of beautiful rosewood. Has the original artists tag on the bottom. The game i...
Category

Mid-20th Century Mexican Senal Furniture

Materials

Wood, Rosewood

60s Don Shoemaker Tray Exotic Mexican Hardwood Diamond Geometric Motif Craftsman
By Senal, Don S. Shoemaker
Located in Hyattsville, MD
Don Shoemaker designed tray for Senal S.A. Nice uncommon diamond inlays.
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Hardwood

Don Shoemaker Sling Sloucher Chairs Señal, Sculptural and Organic, Mexico
By Senal, Don S. Shoemaker
Located in Santa Gertrudis, Baleares
Don S. Shoemaker (1919-1990) was a US (NE) born Mexican designer and painter, probably the most representative designer of Mexico Modernist furniture...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Wood

Don Shoemaker Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Serving tray by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surface is inlaid with precious wood veneer ...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Hardwood, Rosewood

Don Shoemaker Bookends for Señal
By Senal, Don S. Shoemaker
Located in San Pedro Garza Garcia, Nuevo Leon
Born in Nebraska, Don S. Shoemaker studied painting at The Fine Arts Institution of Chicago. In the late 1940s, he moved to Mexico with his family and settled in Santa Maria de Guido...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Hardwood

Pair of Don Shoemaker for Senal Sling Chairs
By Don S. Shoemaker, Senal
Located in Palm Springs, CA
A quite lovely pair of Don Shoemaker sling chairs for his firm Senal from the 1960's. This pair is made of a Mexican Rosewood, Cocobolo I believe. The pair has beautiful graining and...
Category

1960s Mexican Vintage Senal Furniture

Materials

Leather, Wood

Don Shoemaker Rosewood Swinger Lounge Chair
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Leather lounge chair by Don Shoemaker for Señal, c.1960s, Mexico. The chair features a rosewood frame and original black leather hide. Nail details line the top of the seat back of t...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood

Mid Century Rosewood & Black Leather Folding Lounge Chair by Don Shoemaker
By Don S. Shoemaker, Senal
Located in Detroit, MI
This vintage mid century modern armchair was designed in the 1950s by Don Shoemaker and produced by Señal, S.A., Mexico circa 1960. A leading mid century Mexican modernist, Shoemaker...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Wood, Rosewood

Don Shoemaker Rectangular Cocobolo Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Narrow tray by Don Shoemaker for Señal, Mexico, c.1960s. The tray has a Cocobolo frame with integrated handles and features an inlaid striped pattern of rosewood. Retains original ma...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Hardwood, Rosewood, Cocobolo

Don Shoemaker for Señal Bookends in Solid Cocobolo
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A pair of solid wood bookends by Mexican-American designer Don Shoemaker for his company, Señal. Rendered in highly figured cocobolo wood, a species of local tropical wood similar to...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Cocobolo

Don Shoemaker for Señal Bookends in Solid Cocobolo
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A pair of solid wood bookends by Mexican-American designer Don Shoemaker for his company, Señal. Rendered in highly figured cocobolo wood, a species of local tropical wood similar to...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Cocobolo

Don Shoemaker Geometric Marquetry Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwo...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Rosewood

Don Shoemaker "Sling Swinger" Chair in Bocote & Black Leather, Mexico C. 1970
By Don S. Shoemaker, Senal
Located in Bainbridge, NY
Don Shoemaker for Señal S.A. Bocote & Black Leather Lounge Chair. Featuring handcrafted braced and smooth Mexican Bocote Wood, peg construction, comfortable ergonomic Sling, newly up...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Wood

Don Shoemaker Folding Arm Chair, Mexico c.1960
By Senal, Don S. Shoemaker
Located in San Francisco, CA
ABOUT Two chairs available-price per chair. Please message. Original folding arm chair designed by Don Shoemaker for Senal SA. Can be used as dining chair or accent chair. The cha...
Category

Mid-20th Century American Mid-Century Modern Senal Furniture

Materials

Rosewood, Teak

Mid-Century Modern Don Shoemaker Service Tray Tapered Exotic Wood
By Don S. Shoemaker, Senal
Located in Chula Vista, CA
For your consideration, a service tray By Designer Don Shoemaker produced by Senal in Mexico 1970s. Marvelous mid-century service tray medley of exotic woods. Cut out handle for easy...
Category

1970s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Rosewood, Cocobolo

Don Shoemaker Serving Tray
By Don S. Shoemaker, Senal
Located in San Pedro Garza Garcia, Nuevo Leon
Born in Nebraska, Don S. Shoemaker studied painting at The Fine Arts Institution of Chicago. In the late 1940s, he moved to Mexico with his family and settled in Santa Maria de Guido...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Wood

Chest F15 by Don Shoemaker
By Don S. Shoemaker, Senal
Located in San Pedro Garza Garcia, Nuevo Leon
Born in Nebraska, Don S. Shoemaker studied painting at The Fine Arts Institution of Chicago. In the late 1940s, he moved to Mexico with his family and settled in Santa Maria de Gui...
Category

1960s Mexican Spanish Colonial Vintage Senal Furniture

Materials

Wood

Sculptural Cocobolo Rosewood Leather Lounge Chair and Ottoman by Don Shoemaker
By Don S. Shoemaker, Senal
Located in San Jose, CA
Mid-Century Modern leather sling lounge chair and ottoman designed by Don Shoemaker in cocobolo rosewood manufactured by Senal S.A., ...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood

Don Shoemaker Chevron Marquetry Decorative Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
Rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating chevron marquetry pattern in a gradient of local Mexican hardwoods....
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Rosewood, Hardwood

Early Vintage Rosewood Salt and Pepper Shaker Set by Don Shoemaker
By Don S. Shoemaker, Senal
Located in San Jose, CA
Mid-Century Modern abstract salt and pepper shakers designed by Don Shoemaker for Señal, S.A. Mexico. This set is handmade in rosewood with unique brass ring dispensers that makes fo...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Brass

Don Shoemaker Sling "Swinger" Chair and Ottoman for Señal, S.A, 1960
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
One set of Swinger chair and ottoman from Don Shoemaker for the iconic Señal, S.A workshop of Mexico. This chair has been refinished and are in excellent condition. The chairs retain...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Leather, Rosewood, Cocobolo

Set of 2 Candlesticks by Don Shoemaker
By Don S. Shoemaker, Senal
Located in San Pedro Garza Garcia, Nuevo Leon
Born in Nebraska, Don S. Shoemaker studied painting at The Fine Arts Institution of Chicago. In the late 1940s, he moved to Mexico with his family and settled in Santa Maria de Guido...
Category

Mid-20th Century Mexican Scandinavian Modern Senal Furniture

Materials

Hardwood

Don Shoemaker Parquetry Work Box for Senal SA, Mexico, Label
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Great parquetry box, designed for Don Shoemaker, label, Senal SA.
Category

1960s Mexican Modern Vintage Senal Furniture

Materials

Wood

Don Shoemaker Small Chevron Marquetry Decorative Tray for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating chevron marquetry pattern in a gradient of local Mexican hardwoods....
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Hardwood, Rosewood

Don Shoemaker Sling Swinger Chair
By Senal, Don S. Shoemaker
Located in Long Island City, NY
A leader of Mexico Modernism, Don Shoemaker created the “Sling” chair in the 1950s and designed variations through the 1960s, including the “Swinger” armchair you see here. Our versi...
Category

1960s Mexican Vintage Senal Furniture

Materials

Cocobolo, Granadillo, Leather

Don Shoemaker Wood Inlaid Chevron Pattern Cutting Board for Señal
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Cutting board by Don Shoemaker for his company Señal in the 1960s. The surface of the board has a repeating chevron marquetry pattern in a gradient of local Mexican hardwoods that ca...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Rosewood, Cocobolo

Don Shoemaker for Señal Geometric Marquetry Tray with Stand
By Senal, Don S. Shoemaker
Located in Los Angeles, CA
Serving tray and stand by Don Shoemaker for Senal of Mexico. The tray has a dark rosewood frame with integrated handles at either end, and the tray surface has a repeating geometric ...
Category

1960s Mexican Mid-Century Modern Vintage Senal Furniture

Materials

Rosewood

Don Shoemaker Geometric Marquetry Decorative Tray for Señal
By Don S. Shoemaker, Senal
Located in Los Angeles, CA
A rosewood serving tray by Don Shoemaker for his company Señal in the 1960s. The surface of the tray has a repeating geometric marquetry pattern in a gradient of local Mexican hardwo...
Category

Mid-20th Century Mexican Mid-Century Modern Senal Furniture

Materials

Rosewood

Senal furniture for sale on 1stDibs.

Senal furniture are available for sale on 1stDibs. These distinctive items are frequently made of wood and are designed with extraordinary care. There are many options to choose from in our collection of Senal furniture, although brown editions of this piece are particularly popular. Many of the original furniture by Senal were created in the mid-century modern style in north america during the mid-20th century. If you’re looking for additional options, many customers also consider furniture by Michael van Beuren, Pedro Friedeberg, and Eugenio Escudero. Prices for Senal furniture can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $225 and can go as high as $3,500, while a piece like these, on average, fetch $925.

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