By Andy Warhol
Located in Pasadena, CA
Andy Warhol Andy Warhol Scotch Broth Soup, Campbell’s Soup II, 1969 is an incredible version of the Campbell’s soup can. Part of Campbell’s “Manhandler” series, which were created to cater to a male consumer that wanted a more substantial soups, Scotch Broth Soup includes the distinctive, bold golden-yellow lettering across the label’s central golden seal. The label is as chunky as the soup that would presumably be inside. This method of advertising soup may seem ridiculous now, and by portraying the can’s label without circumstance and without context, this version of Warhol’s iconic soup can reveals the comical nature of advertisement.
The Campbell’s brand was, and still is, a household name. Warhol is known for his fascination with consumer culture; these works evoke the brand’s advertisements. Warhol also had a more personal connection to the subject. He once stated “I used to drink it. I used to have the same lunch every day, for 20 years…the same thing over and over again.”
Andy Warhol’s Campbell’s Soup II contains ten screenprints, each depicting a different flavor of the brand’s soup. This portfolio focuses on some of the more unusual types of soup that Campbell’s made, and the labels have idiosyncratic graphics added to the typical Campbell’s soup label...
Category
Late 20th Century Pop Art Pasadena - Photography
MaterialsLithograph, Offset, Screen