By Anne Valverde
Located in New York, NY
The photograph is available in three sizes. The print is proposed as a face-mount; it is mounted to acrylic at the front and Dibond at the back. It is ready to hang with a metal bracket on the wall.
In "Snow Dream Pink," Anne Valverde intertwines the serenity of a winter landscape with the subtle vibrancy of neon art. The work captures a moment of stillness as dusk drapes the snowy scene in a blush of pink, while the word 'dream,' spelled out in neon, casts a warm glow across the cold ground.
Valverde's signature use of neon text as an integrated element of her compositions is evident as she delicately places the installation within the natural environment. The glowing letters stand in gentle contrast to the twilight hues, a beacon that seems both a part of the landscape and a distinct echo of human presence and creativity.
With the snow-capped mountains and frosted trees as a backdrop, the neon sign does more than illuminate; it inspires. It serves as a call to pause, reflect, and embrace the possibilities that dreams represent, even amidst the quiet slumber of winter.
"Snow Dream Pink" is a visual symphony of contrasts — the warmth of the neon light against the cool snow, the soft sky against the crisp outlines of the forest. It's a testament to Valverde's skill in creating spaces where light, colour, and text invite the viewer to a place of introspection and wonder.
Since 2015, Valverde has been working on a neon light installation project in several countries, which she materialises through photography. The DREAM ART PROJECT
Her portfolio “City Icons” in 2008 brought her work to public attention. A series about Iconic Monuments from Major cities like Paris, New York, Hong Kong, London, Dubaï… Writing with Neon brings together two passions for Anne Valverde: light and words thus incorporating her main medium of expression: Photography.
Valverde brings artificial light to areas where electricity is absent, creating a dissonance in the landscape and an unexpected and dreamlike light, creating a new message, independent from preexisting signs and words.
Valverde’s first message is "dream", as she invites the viewer to go past reality and reflect on open spaces for escape in a complex and tormented world.
Some themes are recurring: an amused gaze on social media omnipresence, hyper-connectivity or even office language shortcuts. This contemplation of the natural landscape suddenly opens up to a perspective on social evolution. By inserting neon lights in her photographs, she initiates a return...
Category
2010s Conceptual Art by Medium: Photographic Paper
MaterialsPhotographic Film, Acrylic Polymer, Neon Light, Archival Paper, Photogra...
