By Leon Dupin
Located in Spokane, WA
Original Amora Mustard Poster by Leon Dupin – Archival linen-backed French lithograph. Very fine to excellent condition. Undated, but it is presumed to be from the 1930s. No restoration or damage. Excellent colors on French antique (light crème) paper.
A striking original vintage poster advertising Amora Mustard, designed by the renowned French artist Leon Dupin. This authentic piece features Dupin’s signature style and vibrant imagery, capturing the classic French culinary spirit that has made Amora a household name since the early 20th century. Art deco era.
Consumed for thousands of years, mustard is a condiment known for its medicinal qualities. Around 1750, Jean-Baptiste Naigeon, the son of a master vinegar maker, revolutionized Dijon mustard by replacing vinegar with unripe grape juice. This new recipe made the mustard milder, more fragrant, and helped it last longer. In 1919, the Bizouard family, who had taken over the business, registered the 'Amora" brand. The name is credited to Armand Bizouard, who, upon tasting the mustard, is said to have exclaimed, "This is a wonderful mustard, it will be Amora!"
Amora was the name of the rising sun god Ra Ora (Amon Ra). Enchanted by this divine connection, the new brand name was adopted.
A striking vintage poster advertising Amora Mustard, designed by the renowned French artist Leon Dupin. This authentic piece showcases Dupin’s signature style and vibrant imagery, capturing the classic French culinary spirit that has made Amora a household name since the early 20th century.
The poster is professionally archival, linen-backed, and ready to be framed to your exact specifications, ensuring preservation and stability. Condition is excellent, with vivid colors and crisp lines throughout—a testament to its careful conservation.
Rarely available and with only a few copies found over the years, this piece is essential for collectors of vintage French ephemera...
Category
Mid-20th Century Art Deco Figurative Prints
