Goyard Isabelle
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Goyard for sale on 1stDibs
Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.
Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).
François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories.
Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury Saint Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.
A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.
In 1998, the maison was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. With the help of his family, he re-established the brand as a purveyor of luxury bags that continue to garner recognition.
Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.
- What makes Goyard so expensive?1 Answer1stDibs ExpertJuly 31, 2024There are a couple of reasons why some shoppers may consider Goyard bags to be expensive.
First, the celebrated French fashion house works solely with sumptuous, costly materials like the proprietary water-resistant fabric Goyardine, which consists of fine natural fibers such as hemp, linen and cotton. All Goyard wallets, shoulder bags, totes and other goods are entirely handmade, a painstaking process that can take up to a few months per item. In addition, there is an exclusivity factor. Goyard produces only a limited number of bags each year, and demand for them is very high. This has a considerable effect on the price of these very durable and desirable accessories.
Find a range of Goyard bags for sale on 1stDibs. - 1stDibs ExpertFebruary 22, 2021The price of a Goyard St. Louis tote costs anywhere from $1,200 to $1,1795. Classic colored Goyards cost less than Goyards with special colors. Size is another determiner of price. The larger Saint Louis GM costs more than the Saint Louis PM. The price of a St. Louis tote will vary on the second-hand market depending on condition, color, age, and rarity.
- How much does a Goyard bag cost?1 Answer1stDibs ExpertFebruary 22, 2021The classic Goyard bag, the tote, costs around $1,000. However, the brand also sells small leather goods that can cost as little as $300.
- How much is a Goyard tote bag?1 Answer1stDibs ExpertFebruary 22, 2021A Goyard tote costs $1,150. The price on the secondhand market may vary depending on condition, color, age, and rarity.
- 1stDibs ExpertMarch 15, 2024The Goyard pattern doesn't have a name, but the French luxury fashion house calls the fabric that features it Goyardine. The son of the maison's founder, Edmond Goyard, created this proprietary fabric and its unique print in 1892. The pattern incorporates the Y found in the center of the Goyard surname and dotted chevrons meant to represent the logging industry, which employed the Goyard family prior to the founding of their fashion house in 1792. On 1stDibs, explore a collection of Goyard bags.