Skip to main content

Jules Cheret Original

1892 Halles Aux Chapeaux - Jules Cheret Original Vintage Poster
1892 Halles Aux Chapeaux - Jules Cheret Original Vintage Poster

1892 Halles Aux Chapeaux - Jules Cheret Original Vintage Poster

By Jules Chéret

Located in Winchester, GB

Stunning stone lithograph from the "Father of the modern poster" Jules Cheret for the Halle Aux

Category

Antique 1890s French Posters

Materials

Linen, Paper

Jules Cheret, Original Belle Epoque Poster, Saxoleine, Art Nouveau Oil Lamp 1895
Jules Cheret, Original Belle Epoque Poster, Saxoleine, Art Nouveau Oil Lamp 1895

Jules Cheret, Original Belle Epoque Poster, Saxoleine, Art Nouveau Oil Lamp 1895

By Jules Chéret

Located in SAINT-OUEN-SUR-SEINE, FR

advertisement promoting the use of safety oil in the comfort and lighting of the home. Artist: Jules Chéret

Category

Antique 1890s French Belle Époque Posters

Materials

Paper

Original Art Nouveau Poster, Cheret, Grevin Wax Museum Paris, Exhibition, c.1900
Original Art Nouveau Poster, Cheret, Grevin Wax Museum Paris, Exhibition, c.1900

Original Art Nouveau Poster, Cheret, Grevin Wax Museum Paris, Exhibition, c.1900

By Jules Chéret

Located in SAINT-OUEN-SUR-SEINE, FR

: Yes Signed By: Jules Chéret Original/Licensed Reprint: Original COA Issued By: Nicholas Moufflet

Category

Antique 19th Century French Art Nouveau Posters

Materials

Paper

Jules Cheret Eldorado Art Nouveau Original Poster
Jules Cheret Eldorado Art Nouveau Original Poster

Jules Cheret Eldorado Art Nouveau Original Poster

By Jules Chéret

Located in Westport, CT

Art Nouveau Jules Cheret Eldorado Music Hall poster,linen backed and matted and framed in ornate

Category

Early 20th Century French Art Nouveau Posters

Materials

Glass, Linen, Paper, Wood

Original French color lithograph poster for Saxoléïne by Jules Chéret, 1900
Original French color lithograph poster for Saxoléïne by Jules Chéret, 1900

Original French color lithograph poster for Saxoléïne by Jules Chéret, 1900

By Jules Chéret

Located in North Bergen, NJ

Original vintage French Art Nouveau color lithograph poster for Saxoléïne by Jules Chéret, 1900

Category

Antique Early 1900s Art Nouveau Posters

Original Vintage Poster-Veino Pilon-Slovenian Art and Painting-Prague, 1927
Original Vintage Poster-Veino Pilon-Slovenian Art and Painting-Prague, 1927

Original Vintage Poster-Veino Pilon-Slovenian Art and Painting-Prague, 1927

Located in SAINT-OUEN-SUR-SEINE, FR

: Yes Signed By: Jules Chéret Original/Licensed Reprint: Original COA Issued By: Nicholas Moufflet

Category

20th Century Slovenian Art Deco Posters

Materials

Paper

‘La Bodinière, ’ Théatre de La Tour Eiffel, original Art Nouveau poster
‘La Bodinière, ’ Théatre de La Tour Eiffel, original Art Nouveau poster

‘La Bodinière, ’ Théatre de La Tour Eiffel, original Art Nouveau poster

By Jules Chéret

Located in North Bergen, NJ

"La Bodinière," Théatre de la Tour Eiffel by Jules Cheret The first printing, dated "93" at the

Category

Antique Late 19th Century French Art Nouveau Posters

Recent Sales

Portrait of a Bretonne in a folklore dress

Portrait of a Bretonne in a folklore dress

By Jules Chéret

Located in Paris, FR

Jules CHERET Original Pencil on paper Handsigned bottom right Size : 13 x 9 inches ( 33 x 23 cm

Category

Early 1900s Impressionist Figurative Drawings and Watercolors

Materials

Pencil

Original French Poster by Cheret
Original French Poster by Cheret

Original French Poster by Cheret

Unavailable

H 48 in W 34 in

Original French Poster by Cheret

By Jules Chéret

Located in Los Gatos, CA

French artist Jules Chéret arranged color with a maestro’s touch. He produced huge, unique and

Category

Antique 19th Century French Art Nouveau Posters

Original Cheret Moulin Rouge Poster

Original Cheret Moulin Rouge Poster

Unavailable

H 45.5 in W 34 in

Original Cheret Moulin Rouge Poster

By Jules Chéret

Located in Los Gatos, CA

In this lithograph, Cheret's main character is a voluptuous young woman beckoning all to visit the

Category

Antique 19th Century French Posters

French Color Lithograph Poster for Saxoléïne by Jules Chéret, 1892

French Color Lithograph Poster for Saxoléïne by Jules Chéret, 1892

By Jules Chéret

Located in Petaluma, CA

format to accommodate collectors, but this rare one is the original large size. Jules Chéret (French

Category

Antique 1890s French Posters

Materials

Paper

Jules Cheret Original El Dorado Paris Poster, Circa 1894
Jules Cheret Original El Dorado Paris Poster, Circa 1894

Jules Cheret Original El Dorado Paris Poster, Circa 1894

By Jules Chéret

Located in Ross, CA

Art Nouveau style original Jules Cheret ( French 1836-1932) Eldorado Music Hall poster, circa 1894

Category

Antique 1890s French Art Nouveau Posters

Materials

Paper

Original Poster-J. Cheret-Quinquina Dubonnet-Wood-Alcohol, 1895
Original Poster-J. Cheret-Quinquina Dubonnet-Wood-Alcohol, 1895

Original Poster-J. Cheret-Quinquina Dubonnet-Wood-Alcohol, 1895

By Jules Chéret

Located in SAINT-OUEN-SUR-SEINE, FR

Original Poster-J. Cheret-Quinquina Dubonnet-Wood-Alcohol, 1895 Poster promoting the “Quinquina

Category

Antique 19th Century Art Nouveau Posters

Materials

Paper

Original Vintage Poster-Cheret-Ice Ice Skaping Palazation-Paris, c.1893
Original Vintage Poster-Cheret-Ice Ice Skaping Palazation-Paris, c.1893

Original Vintage Poster-Cheret-Ice Ice Skaping Palazation-Paris, c.1893

By Jules Chéret

Located in SAINT-OUEN-SUR-SEINE, FR

Reprint: Original Signed By: Jules Chéret Style: Art Nouveau Signed: Yes Unit of Sale: Single-Piece Work

Category

Antique 19th Century French Art Nouveau Posters

Materials

Paper

Jules Cheret Original Crayon Drawing, 1890
Jules Cheret Original Crayon Drawing, 1890

Jules Cheret Original Crayon Drawing, 1890

Sold

H 14.5 in W 20 in D 1 in

Jules Cheret Original Crayon Drawing, 1890

By Jules Chéret

Located in Dallas, TX

Jules Cheret (French, 1836 - 1932) Large original crayon drawing of a beautiful woman dancing maybe

Category

Antique 1890s French Art Nouveau Drawings

Materials

Paper

Original Jules Cheret "Jardins de Paris" Poster, 1890, Art Nouveau
Original Jules Cheret "Jardins de Paris" Poster, 1890, Art Nouveau

Original Jules Cheret "Jardins de Paris" Poster, 1890, Art Nouveau

By Jules Chéret

Located in Dallas, TX

Jules Chéret (French, 1836-1932) Jardin de Paris - Fête de nuit bal, 1890 Lithograph in colors on

Category

Antique 1890s French Art Nouveau Posters

Materials

Paper

Madame Sans Gene - Original Stone Lithograph - 1894
Madame Sans Gene - Original Stone Lithograph - 1894

Madame Sans Gene - Original Stone Lithograph - 1894

By Jules Chéret

Located in Paris, IDF

Jules CHERET Madame sans gene Original stone lithograph Printed signature in the plate On paper

Category

1890s Art Nouveau Figurative Prints

Materials

Lithograph

Madame Sans Gene - Original Stone Lithograph - 1894
Madame Sans Gene - Original Stone Lithograph - 1894

Madame Sans Gene - Original Stone Lithograph - 1894

By Jules Chéret

Located in Paris, IDF

Jules CHERET Madame sans gene Original stone lithograph Printed signature in the plate On paper

Category

1890s Art Nouveau Figurative Prints

Materials

Lithograph

UNTITLED - DANCING COUPLE

UNTITLED - DANCING COUPLE

By Jules Chéret

Located in Portland, ME

Cheret, Jules (1836-1932). UNTITLED ORIGINAL DRAWING. About 1890-95. Pen and ink and watercolor on

Category

1890s Figurative Drawings and Watercolors

Materials

Ink, Watercolor

Original Poster by Jules Cheret

Original Poster by Jules Cheret

Sold

H 48 in W 32.75 in

Original Poster by Jules Cheret

By Jules Chéret

Located in Los Gatos, CA

The joys of Paris were never more evident than in the Palais de Glace series by Cheret. As his

Category

Antique 19th Century French Posters

Original l'Aureole Poster Advertisement by Jules Cheret
Original l'Aureole Poster Advertisement by Jules Cheret

Original l'Aureole Poster Advertisement by Jules Cheret

By Jules Chéret

Located in Los Gatos, CA

Jules Cheret produced over one thousand posters in his lifetime - compare that to Mucha's hundred

Category

Antique Late 19th Century French Posters

Materials

Paper

Original Jules Cheret Poster for Cacao Lhara by F. Mugnier

Original Jules Cheret Poster for Cacao Lhara by F. Mugnier

By Jules Chéret

Located in Los Gatos, CA

This poster by Jules Cheret is for Cacao Lhara / F. Mugnier. Mugnier's success bottling a cherry

Category

Antique Late 19th Century French Posters

Original French  poster by Jules Cheret for Palais de Glace
Original French  poster by Jules Cheret for Palais de Glace

Original French poster by Jules Cheret for Palais de Glace

By Jules Chéret

Located in Los Gatos, CA

The elegant two-sheet poster by Cheret features a lovely young woman in eye-catching red, ice

Category

Antique 19th Century French Prints

Original Cheret Poster

Original Cheret Poster

Sold

H 47.25 in W 34 in D 0.1 in

Original Cheret Poster

By Jules Chéret

Located in Los Gatos, CA

an admirer and a friend of Cheret's, and frequently commissioned him to design posters for his

Category

Antique 19th Century French Posters

Original Cheret Music Hall Poster

Original Cheret Music Hall Poster

By Jules Chéret

Located in Los Gatos, CA

French artist Jules Chéret arranged color with a maestro’s touch. He produced huge, unique and

Category

Antique 19th Century French Art Nouveau Posters

Original French Antique Poster by Jules Cheret, 1899
Original French Antique Poster by Jules Cheret, 1899

Original French Antique Poster by Jules Cheret, 1899

Located in Chicago, IL

This stone lithograph poster is by Jules Cheret from 1899. Cheret is considered the father of the

Category

Antique 19th Century French Posters

Materials

Stone

Original French Belle Epoque Period Poster by Jules Cheret

Original French Belle Epoque Period Poster by Jules Cheret

Located in Chicago, IL

Original French Belle Epoque period poster by Jules Cheret. This piece was used to advertise the

Category

Antique 19th Century French Posters

Materials

Stone

Original Jules Chéret Poster Ad for Louvre Department Store

Original Jules Chéret Poster Ad for Louvre Department Store

By Jules Chéret

Located in Los Gatos, CA

largest department stores, we see Jules Chéret’s magical use of the classical figures from the Commedia

Category

Antique Late 19th Century French Posters

French Color Lithograph Poster for Quinquina Dubonnet by Jules Chéret, 1895
French Color Lithograph Poster for Quinquina Dubonnet by Jules Chéret, 1895

French Color Lithograph Poster for Quinquina Dubonnet by Jules Chéret, 1895

By Jules Chéret

Located in Petaluma, CA

French color lithograph poster on linen for Quinquina Dubonnet by Jules Chéret, 1895. An original

Category

Antique 1890s French Posters

Materials

Paper

Original French Poster for Loie Fuller by Cheret
Original French Poster for Loie Fuller by Cheret

Original French Poster for Loie Fuller by Cheret

Sold

H 48 in W 33.25 in D 0.003 in

Original French Poster for Loie Fuller by Cheret

By Jules Chéret

Located in Los Gatos, CA

Loie Fuller, the original American in Paris, was the perfect foil for Cheret's dynamic style. With

Category

Antique Late 19th Century French Posters

Materials

Paper

People Also Browsed

Mid-Victorian Moorish wrought & cast iron pergola or decorative garden structure
Mid-Victorian Moorish wrought & cast iron pergola or decorative garden structure

Mid-Victorian Moorish wrought & cast iron pergola or decorative garden structure

Located in London, GB

A monumental Moorish mid-Victorian wrought iron Pergola or Decorative Garden Structure, a unique masterpiece in High Victorian Ironwork design. Our research confirms it is French, da...

Category

Antique Late 19th Century European Moorish Architectural Elements

Materials

Wrought Iron

Mucha, Original Art Nouveau Poster, Biere de la Meuse, Pavot, Orge Houblon, 1897
Mucha, Original Art Nouveau Poster, Biere de la Meuse, Pavot, Orge Houblon, 1897

Mucha, Original Art Nouveau Poster, Biere de la Meuse, Pavot, Orge Houblon, 1897

By Alphonse Mucha

Located in SAINT-OUEN-SUR-SEINE, FR

Rare Art Nouveau poster created by Alphonse Mucha in 1897 to promote Bières de le Meuse. Artist: Alphonse Mucha (1860-1939) Title: Bières de la Meuse Date: 1897 Size (w x h): 39 x 5...

Category

Antique 1890s French Art Nouveau Posters

Materials

Paper

Mucha, Waverley Cycles, Original Art Nouveau Belle Epoque Vintage Poster, 1898
Mucha, Waverley Cycles, Original Art Nouveau Belle Epoque Vintage Poster, 1898

Mucha, Waverley Cycles, Original Art Nouveau Belle Epoque Vintage Poster, 1898

By Alphonse Mucha

Located in SAINT-OUEN-SUR-SEINE, FR

Original Art Nouveau Vintage Poster dating from 1898 by Alphonse Mucha. Artist: Alphonse Mucha (1860-1939) Title: Waverley Cycles Date: 1898 Size (w x h): 33.9 x 42.9 in / 86 x...

Category

Antique 19th Century French Art Nouveau Posters

Materials

Paper

Robys, Original Vintage Poster, Kina Lillet Wine, Bordeaux, Bunch of grape, 1937
Robys, Original Vintage Poster, Kina Lillet Wine, Bordeaux, Bunch of grape, 1937

Robys, Original Vintage Poster, Kina Lillet Wine, Bordeaux, Bunch of grape, 1937

By Robys

Located in SAINT-OUEN-SUR-SEINE, FR

Artist: Robys (Robert Wolff) Title: Kina Lillet - Au vin blanc de la Gironde Date: 1937 Size (w x h): 51.2 x 77.6 in / 130 x 197 cm Printer: Affiches Stentor - Etabts Marboeuf, 91 ru...

Category

20th Century Art Deco Posters

Materials

Paper

"Fernand Clement & Cie" lithograph print poster by Pal (Jean de Paléologue)
"Fernand Clement & Cie" lithograph print poster by Pal (Jean de Paléologue)

"Fernand Clement & Cie" lithograph print poster by Pal (Jean de Paléologue)

By Pal (Jean de Paléologue)

Located in Boca Raton, FL

"Fernand Clément & Cie" framed lithograph poster by Pal (Jean de Paléologue.) Inscription on side reads Imp. Paul Dupont, 4 Rue du Bouloi, Paris. Recreation 84 Wannabe Affiche, Ltd. ...

Category

1890s Art Nouveau Figurative Prints

Materials

Lithograph

Alphonse Mucha's 1898 chromolithograph for the Lefèvre Utile (LU)
Alphonse Mucha's 1898 chromolithograph for the Lefèvre Utile (LU)

Alphonse Mucha's 1898 chromolithograph for the Lefèvre Utile (LU)

By Alphonse Mucha

Located in PARIS, FR

Alphonse Mucha's 1898 chromolithograph for the Lefèvre Utile (LU) brand's "Vanilla Wafers" is an iconic work that embodies the Art Nouveau aesthetic and testifies to the artist's cre...

Category

1890s Art Nouveau Prints and Multiples

Materials

Paper, Lithograph

Art Nouveau Alphonse Mucha Original JOB Poster, 1898
Art Nouveau Alphonse Mucha Original JOB Poster, 1898

Art Nouveau Alphonse Mucha Original JOB Poster, 1898

$35,000

H 66.25 in W 44.75 in D 1 in

Art Nouveau Alphonse Mucha Original JOB Poster, 1898

By Alphonse Mucha

Located in North Bergen, NJ

Alphonse Mucha 1898 JOB poster. Excellent condition with beautiful frame under plexiglass ready to hang. Poster for 'Job' cigarette paper (1898) 'JOB' is a trademark for the Joseph B...

Category

Antique 1890s Art Nouveau Posters

Materials

Paper

"Salon des Cent" Original 1897 Art Nouveau Color Lithograph by Alphonse Mucha
"Salon des Cent" Original 1897 Art Nouveau Color Lithograph by Alphonse Mucha

"Salon des Cent" Original 1897 Art Nouveau Color Lithograph by Alphonse Mucha

By Alphonse Mucha

Located in Palm Beach, FL

From Les Maitres de L'Affiche, plate 94. Printed by Imprimerie Chaix, Paris. Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an a...

Category

1890s Art Nouveau Figurative Prints

Materials

Lithograph

Art Nouveau Vintage French Poster, Linen Backed for Preservation
Art Nouveau Vintage French Poster, Linen Backed for Preservation

Art Nouveau Vintage French Poster, Linen Backed for Preservation

$760Sale Price|20% Off

H 22 in W 16 in D 0.1 in

Art Nouveau Vintage French Poster, Linen Backed for Preservation

Located in Melbourne, Victoria

Art Nouveau Vintage French Poster, Linen Backed for Preservation Art Nouveau, ornamental style of art that flourished between circa 1890 and 1910 throughout Europe and the United St...

Category

Late 20th Century French Art Nouveau Posters

Materials

Paper

Toulouse-Lautrec, Original Belle Epoque Poster, Ambassadeur Aristide Bruant 1906
Toulouse-Lautrec, Original Belle Epoque Poster, Ambassadeur Aristide Bruant 1906

Toulouse-Lautrec, Original Belle Epoque Poster, Ambassadeur Aristide Bruant 1906

By Henri de Toulouse-Lautrec

Located in SAINT-OUEN-SUR-SEINE, FR

Lithograph from 1906, given as a free supplement to "Chansonniers de Montmartre", featuring Henri de Toulouse-Lautrec's poster for a performance of Aristide Bruant at Les Ambassadeur...

Category

20th Century French Belle Époque Posters

Materials

Paper

Late 19th Century Original Lithograph Poster 'Théophile Alexandre Steinlen' 1894
Late 19th Century Original Lithograph Poster 'Théophile Alexandre Steinlen' 1894

Late 19th Century Original Lithograph Poster 'Théophile Alexandre Steinlen' 1894

By Théophile Alexandre Steinlen

Located in Melbourne, Victoria

Late 19th Century Original Lithograph Poster 'Théophile Alexandre Steinlen' 1894 “Steinlen was one of the four or five great poster artists of his time; all his lithographic work is...

Category

Antique Late 19th Century French Victorian Posters

Materials

Linen, Paper

1898 - Moulin Rouge Bal La Goulue - Les Maîtres de l'affiche Pl. 122
1898 - Moulin Rouge Bal La Goulue - Les Maîtres de l'affiche Pl. 122

1898 - Moulin Rouge Bal La Goulue - Les Maîtres de l'affiche Pl. 122

By Henri de Toulouse-Lautrec

Located in PARIS, FR

A lithographic reproduction of Henri de Toulouse-Lautrec's "Moulin Rouge Bal La Goulue", created for Les Maîtres de l'Affiche as plate number 122, is an outstanding example of the po...

Category

1890s Art Nouveau Prints and Multiples

Materials

Lithograph, Paper

Lemonnier, Vintage Alcohol Poster, Chablisienne, Burgundy Wine, Vineyard, 1926
Lemonnier, Vintage Alcohol Poster, Chablisienne, Burgundy Wine, Vineyard, 1926

Lemonnier, Vintage Alcohol Poster, Chablisienne, Burgundy Wine, Vineyard, 1926

By Henry Le Monnier

Located in SAINT-OUEN-SUR-SEINE, FR

Original Vintage Poster for La Chablisienne created by Henri Le Monnier in 1936. -- Artist: Henry Le Monnier (1887 - 1978) Title: La Chablisienne - Ses Chablis authentiques Date: 19...

Category

20th Century French Art Deco Posters

Materials

Paper

Original Antique Travel Poster Monaco Monte Carlo Alphonse Mucha Art Nouveau
Original Antique Travel Poster Monaco Monte Carlo Alphonse Mucha Art Nouveau

Original Antique Travel Poster Monaco Monte Carlo Alphonse Mucha Art Nouveau

By Alphonse Mucha

Located in London, GB

Original antique travel poster for Monaco Monte Carlo by the notable Czech illustrator, graphic artist and painter Alphonse Mucha (Alfons Maria Mucha; 1860-1939) featuring a stunning...

Category

Antique 1890s French Art Nouveau Posters

Materials

Paper

"Rudge Cycles" authentic antique posters with tax stamps
"Rudge Cycles" authentic antique posters with tax stamps

"Rudge Cycles" authentic antique posters with tax stamps

By Pal (Jean de Paléologue)

Located in Hinsdale, IL

PALEOLOGUE, JEAN DE(PAL) (1860 -1942) "Rudge Cycles" Lithograph in color, linen-backed c. 1898 Sheet size: 56.75” x 41.75” Imprimerie Paul Dupont, ParisStamp: Republique Francais...

Category

1890s Art Nouveau Figurative Prints

Materials

Lithograph

1896 Original poster - Les Maîtres de l'affiche Pl. 2 - Divan Japonais
1896 Original poster - Les Maîtres de l'affiche Pl. 2 - Divan Japonais

1896 Original poster - Les Maîtres de l'affiche Pl. 2 - Divan Japonais

By Henri de Toulouse-Lautrec

Located in PARIS, FR

Henri de Toulouse-Lautrec's "Divan Japonais, 75 rue des Martyrs" poster, created in 1896, is an emblematic example of the poster art of the period. It is part of the "Maîtres de l'Af...

Category

1890s Art Nouveau Prints and Multiples

Materials

Paper, Lithograph

Get Updated with New Arrivals
Save "Jules Cheret Original", and we’ll notify you when there are new listings in this category.

Jules Cheret Original For Sale on 1stDibs

You are likely to find exactly the jules cheret original you’re looking for on 1stDibs, as there is a broad range for sale. There are many Impressionist, modern and contemporary versions of these works for sale. Finding the perfect jules cheret original may mean sifting through those created during different time periods — you can find an early version that dates to the 19th Century and a newer variation that were made as recently as the 20th Century. On 1stDibs, the right jules cheret original is waiting for you and the choices span a range of colors that includes beige, gray, brown and black. There have been many interesting jules cheret original examples over the years, but those made by Jules Chéret, Paul Berthon, Georges D'Espagnat, Manuel Robbe and Théophile Alexandre Steinlen are often thought to be among the most thought-provoking. These artworks were handmade with extraordinary care, with artists most often working in lithograph, fabric and paint.

How Much is a Jules Cheret Original?

The price for an artwork of this kind can differ depending upon size, time period and other attributes — a jules cheret original in our inventory may begin at $274 and can go as high as $48,850, while the average can fetch as much as $3,460.

Jules Chéret for sale on 1stDibs

Once upon a belle époque, Jules Chéret and his posters were the toast of Paris. It was the Art Nouveau era, a time when works like those created by Chéret were key to the fabric of the cosmopolitan thoroughfare in the French capital. Today, this extraordinary artist and printer is little known. 

It was Chéret who transformed the street advert into the most expressive and coveted art form of the late 1800s. Think: a red-headed belle in a flimsy yellow dress, frolicking through a field of blue as she pours a glass of “tonic wine,” with the brand name Vin Mariani wafting about her.

Through his bold advances in chromolithography and the graphic arts, Chéret and the younger talents he inspired — like Pierre Bonnard, Alphonse Mucha and Henri de Toulouse-Lautrec — along with other artists, turned the stone-gray streets of Paris into a kaleidoscopic, ever-changing urban spectacle.

Raised in a family of poor Parisian artisans, Jules Chéret was apprenticed to a lithographer at 13. Although he took a class at the École nationale de dessin, as an artist, he was largely self-taught, schooling himself in art history and technique by visiting remarkable works at museums. When his first solo poster designs failed to garner further commissions, Chéret, then 23, relocated to London, where colorful but text-heavy posters enlivened the streets.

The move proved pivotal, as he soon found work with the French expat Eugène Rimmel, a visionary businessman and one of the founders of the beauty and healthcare industries. A brilliant marketer, he regularly produced colorful, elegantly illustrated and culturally sophisticated catalogues to publicize House of Rimmel cosmetics and fragrances. These and other promotional ventures kept Chéret busy, while sharpening his understanding of the commercial potential of print. 

So, when he learned of the invention of a press that could print large-scale formats inexpensively, Chéret recognized an opportunity to become his own boss. Now 30 years old, he returned to Paris with the financial support of Rimmel to establish his own print shop specializing in jumbo-size street posters and set about forging a fresh, eye-catching approach to their design.

Chéret accelerated the process of chromolithography by adding a stone with a graduated background that scaled in hue from orange to blue. With this, in addition to red- and black-pigmented stones, he could make vibrant posters more quickly and cheaply. In the late 1870s, his acquisition of steam-powered presses further sped up production and dramatically increased the volume of his output. 

But perhaps Chéret’s greatest contribution to our world today was a simple insight into an eternal truth: Sex sells. The best way to market a product is to put a pretty, revealingly dressed young woman in the ad. In the 1890s, Chéret put so many to work in this cause that they came to be known as “Chérettes,” a conflation of chérie (“darling”) and Chéret. 

Descended from the enchanting mademoiselles in the bucolic painterly confections of Rococo artists like Antoine Watteau and Jean-Honoré Fragonard, all smiles and femininity, they fused the present with the past, making them potent symbols of a newly affluent and peaceful France. 

Find original Jules Chéret posters and prints and other Art Nouveau posters on 1stDibs.