By Andy Warhol
Located in NEW YORK, NY
Andy Warhol Paris, Musee d’Art Moderne de la Ville de Paris, 1970:
Rare original Andy Warhol exhibition catalog featuring a Warhol Pink Cow cover.
Published on the occasion of the Warhol solo show at the MAM, Paris, Dec. 16, 1970 - Jan. 14, 1971. A must have rare vintage Andy Warhol Cows collectible.
1st edition; 1970. Single sheet folded, twelve-page accordion style booklet. Text by Alfred Pacquement (French). Exhibition checklist found within. Reverse features a candid, black and white portrait of Warhol.
Medium: Offset printed Exhibition Catalog.
Dimensions: Folded 7.75 × 10.5 inches; Unfolded: 7.75 x 47 inches.
Condition: Very good overall vintage condition; hand written notations to interior first page.
Unsigned from edition of unknown.
Further Background:
Andy Warhol was inspired to by art dealer Ivan Karp to create his Cows in the 1960s. Warhol’s printer Gerard Malanga chose the photograph of the cow, however it was Warhol’s unique pop art style that made the final product so interested. He chose a bold color scheme of bright pink on yellow, which turned the pastoral animal into an amusing and oddly exciting subject matter. Warhol then printed the electrifying Cow image on wallpaper, introducing this process to his creative production. In Warhol’s classic mode of repetition, every inch of the walls were covered with hot pink and yellow Cows. Castelli was so moved by the show, that he had professionals install the wallpaper so that the guests could experience Andy Warhol’s vision.
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Obsessed with celebrity, consumer culture, and mechanical reproduction, Pop Art king, Andy Warhol created some of the 20th century’s most iconic images. Warhol was widely influenced by popular & consumer culture, with this being evident in some of his most famous works: 32 Campbell's soup cans, Brillo pad box sculptures, and portraits of Marilyn Monroe & Mick Jagger, for example. Rejecting the standard painting and sculpting modes of his era, Warhol embraced silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. The artist mentored Keith Haring and Jean-Michel Basquiat and continues to influence contemporary art around the world: His most bold successors include Richard Prince, Takashi Murakami, and Jeff Koons. Warhol has been the subject of exhibitions at the Whitney Museum of American Art, Museum of Modern Art, Tate Modern, and Centre Pompidou, among other institutions.
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