Leonetto Cappiello
French, 1875-1942
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981. | Average Sold Price |
| $2,422 |
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Cachou Lajaunie 1922 Vintage French Advertising Poster, Leonetto Cappiello
By Leonetto Cappiello
Located in Bath, Somerset
Original 1920s French vintage Cachou Lajaunie advertising poster featuring a beautiful design by poster artist Leonetto Cappiello. We love Cappiello's design of a fabulously dressed ...
Category
20th Century French Leonetto Cappiello
Materials
Linen, Paper
$6,175
H 58 in W 37.75 in D 0.2 in
Cappiello, Original Alcohol Poster, Cognac Monnet, Salamander, Liquor, Sun, 1927
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: ..Du soleil dans un verre.. Cognac Monnet
Date: 1927
Size: 52 x 78.7 in / 132 x 200 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster for the promotion of Cognac Monnet.
Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
1920s French Art Deco Vintage Leonetto Cappiello
Materials
Paper
$11,264
H 78.75 in W 51.97 in D 0.04 in
Original Vintage Drink Advertising Poster Cognac Monnet Leonetto Cappiello
By Leonetto Cappiello
Located in London, GB
Original vintage drink poster advertising Cognac Monnet featuring a stunning design by the renowned poster artist Leonetto Cappiello (1875-1942) depicting a lady in a pink dress with...
Category
1920s French Vintage Leonetto Cappiello
Materials
Paper
$10,179
H 68.9 in W 50.01 in D 0.04 in
Leonetto Cappiello, Original Vintage Alcohol Poster, Bitter Campari, Clown, 1921
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Bitter Campari dating from 1921 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: Bitter Campari
Date: 1921
Size: 26.8 x 38.6 in / 68 x 98 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster to promote the Campari.
A pixie or harlequin...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello
Materials
Paper
$9,486
H 38.59 in W 26.78 in D 0.04 in
Leonetto Cappiello, Vintage Poster, Biscotines Union, Biscuit, Bread, 1906
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Food Poster for Biscotines Union dating from 1906 by Leonetto Cappiello.
Leonetto Cappiello (1875 - 1942), was born in Livorno, ...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello
Materials
Paper
$2,015
H 55.12 in W 39.38 in D 0.04 in
Leonetto Cappiello, Original Vintage Alcohol Poster, Cognac Pellisson, 1907
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Cognac Pellisson by Leonetto Cappiello dating from 1907.
This is the larger version of the two posters printed by Leonett...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello
Materials
Paper
$4,031
H 63 in W 47.25 in D 0.4 in
Monumental Original French Poster Maurin Quina Ley Puy, Great for Winery/ Bar
By Leonetto Cappiello
Located in Lambertville, NJ
Maurin Quian Le Puy France poster the largest size ever made. Originally made in three section as the manufacturing process could only make up to a certain size...
Category
Early 1900s French Art Nouveau Antique Leonetto Cappiello
Materials
Linen, Paper
$8,800
H 149 in W 80 in D 0.13 in
Original Vintage French Poster, Cachou Lajaunie Cappiello, 1930
By Leonetto Cappiello
Located in Melbourne, Victoria
One of the most famous posters by Leonetto Cappiello for Cachou Lajaunie, a breath mint originally used to disguise the smell of tobacco. A distinctly feminine piece by Cappiello, an...
Category
1930s French Art Deco Vintage Leonetto Cappiello
Materials
Other
$2,800 Sale Price
20% Off
H 62.21 in W 42.52 in D 0 in
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Leonetto Cappiello Sale Prices
This data represents a recent sample of sales made on 1stDibs during the specified years. All sales are anonymized.
| Sold Date | Sold Price | Category | Material | Creation Year | |||||||||||||||||||||||||||||||||||||||||
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| $2,422 |
Average sold price of items in the past 12 months |
| $100-$6,300 |
| Sold price range of items in the past 12 months |
Creators Similar to Leonetto Cappiello
Leonetto Cappiello furniture for sale on 1stDibs.
Leonetto Cappiello furniture are available for sale on 1stDibs. These distinctive items are frequently made of paper and are designed with extraordinary care. There are many options to choose from in our collection of Leonetto Cappiello furniture, although black editions of this piece are particularly popular. Many of the original furniture by Leonetto Cappiello were created in the Art Deco style in europe during the 1930s. If you’re looking for additional options, many customers also consider furniture by Émile-Jacques Ruhlmann, Pierre-Paul Jouve, and Louis Icart. Prices for Leonetto Cappiello furniture can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $1,500 and can go as high as $15,000, while a piece like these, on average, fetch $4,500.