Supreme’s ascent from neighborhood cult favorite to auction star is a master class in brand marketing, based on creating hard-to-build desire. Launched in New York City in 1994, the iconic streetwear brand with a subversive attitude has attracted a following that ranges from downtown skaters to fashion's elite.
After a short-lived stint as a salesman for downtown Manhattan store Parachute and running a Stüssy branch as well as his own retail outlet, Union, British ex-pat James Jebbia opened Supreme, “the cool, cool shop … no big brands or anything.” The founder and director sold skateboards and sneakers, beanies, tees and hoodies while movies like Mean Streets and loud hip-hop played in the background, attracting a young downtown crowd of skateboarders, artists and entrepreneurs who found the store’s counterculture ethos appealing.
With success came brand collaborations big and small — all tightly controlled by Jebbia, who is renowned for unfailing business instincts — ensuring waiting lists and lines at new product launches. A 2012 partnership with Comme des Garçons brought Supreme avant-garde fashion followers with deeper pockets.
“I don’t think enough people take risks, and when you do, people respond — in music, in art, in fashion,” Jebbia told Vogue. He seemed to be taking a risk working with big brands. But although some fans accused him of selling out with Supreme’s Fall/Winter 2017 collaboration with Louis Vuitton, most did not, including the winning bidder for the Malle trunk at Christie’s.
A curated “Artist Series” of Supreme skate decks was inaugurated in 2001 when the then-not-so-famous street artist KAWS, aka Brian Donnelly, designed his Chum boards, a pair of which, signed, went for $32,000, four times their estimate, at the “Handbags X Hype” sale. The series now includes creations by Cindy Sherman, Nan Goldin, Damien Hirst, the Chapman Brothers and George Condo.
Find Supreme shirts, hoodies, jackets and other clothing and accessories on 1stDibs.
$82Sale Price|25% Off
SUPREME The North Face metallic gold black logo 6 panel cap
By Supreme
Located in Hong Kong, NT
SUPREME The North Face metallic gold black logo 6 panel cap Reference: BSHW/A00137 Brand: Supreme Collection: The North Face Material: Nylon Color: Gold, Black Pattern: Solid Closure...
JACQUEMUS Beige Cotton Canvas Bucket Hat
By Jacquemus
Located in San Francisco, CA
JACQUEMUS bucket hat in a beige cotton canvas featuring grey rubber logo. Made in Bulgaria.Very Good Pre-Owned Condition. Measurements: Opening: 22 inches Brim: 2.75 inches Hei...
$76Sale Price|20% Off
Vintage PAUL STUART Beige Straw Fedora Hat
By Paul Stuart
Located in San Francisco, CA
Vintage PAUL STUART hat comes in a beige straw material featuring a fedora style and a beige ribbon trim. Very Good Pre-Owned Condition. Fabric tag removed. Marked: Size tag rem...
Christian Dior - Diorissimo Resort 2005 Logo Flowers Bucket Hat
By John Galliano for Christian Dior
Located in Iba, PH
Diorissimo Resort 2005 Logo Flowers Bucket Hat. Pink and white bucket hat adorned with a logo flowers Diorissimo print from the resort 2005 collection by...
Elsa Schiaperelli vintage hat, 1950s
By Elsa Schiaparelli
Located in New York, NY
Elsa Schiaperelli vintage hat with floral applique Period – 1940-1950’s Measurements – 22 x 19 cm Condition – very good ........Additional information...
Jean Patou raffia beret
By Jean Patou
Located in SAINT-OUEN-SUR-SEINE, FR
JEAN PATOU - Raffia beret from the 1950s. Condition: Very good condition Measurements: Circumference: 52 cm (20.47") - Height: approximately 8 cm (3.15") SKU:CHP103
Rare Schiaparelli Haute Couture Hat Fall 22 Collection by Daniel Roseberry
By Schiaparelli
Located in KRAKÓW, PL
Schiaparelli Haute Couture Fall’22 Extremely Rare! Only one were produced per continent! Really special breathtaking piece. “All of us who work in fashion know that much of the ...
Juicy Couture hat
By Juicy Couture
Located in SAINT-OUEN-SUR-SEINE, FR
JUICY COUTURE - Golden and beige straw hat. Condition: Very good condition Dimensions: Head circumference: 55 cm SKU:CHP40
Rare 1970s Sonia Rykiel Knit Hat
By Sonia Rykiel
Located in Scottsdale, AZ
Rare 1973 Sonia Rykiel knit head band hat in a light champagne yellow. Exposed head reminds me of a crown, great style! In many ways I see Sonia Ryki...
Natural Wicker Hat
Located in SAINT-OUEN-SUR-SEINE, FR
Natural wicker hat. Additional information: Dimensions: Circumference: 58 cm Condition: Very good condition Seller Ref number: CHP46
1970s Christian Dior Chapeaux Pastel Faux Flower Ruched Raffia Round Brim Hat
By Christian Dior
Located in West Hollywood, CA
From the 1970s, this elegant tan woven raffia Christian Dior wide brim hat features a multicolor pleated accent around the brim and is complete with floral details that cascade down ...
Ermanno Scervino Cotton and Wool Hat / Cap
By Ermanno Scervino
Located in SAINT-OUEN-SUR-SEINE, FR
Ermanno Scervino - (Made in Italy) Cotton and wool cap. Additional information: Condition: Very good condition Dimensions: Head circumference: 56 cm Seller Reference: CHP18
Bottega Veneta Straw Beret Hat
Located in Scottsdale, AZ
If you're a lover of Beret's than this is one to add to your collection. 1980's Bottega Veneta Beret straw hat featured with a metallic silver/white leather tassel. Dead stock with original tags. The perfect cap to style with your Chanel outfit and YSL handbag...
new SUPREME The North Face metallic gold black logo 6 panel cap
By Supreme
Located in Hong Kong, NT
new SUPREME The North Face metallic gold black logo 6 panel cap Reference: BSHW/A00137 Brand: Supreme Collection: The North Face Material: Nylon Color: Gold, Black Pattern: Solid Clo...
Black Supreme/Nike Air Zoom Streak Spectrum Plus size 10.5
By Supreme
Located in Los Angeles, CA
Black Supreme®/Nike® Air Zoom Streak Spectrum Plus Size US 10.5 Additional Information: Color: Black/Multi-Color Style: Athletic 100% Authentic!!! Condition: Brand new in the orig...
SUPREME box logo black wool short beak elasticated back cap hat M L
By Supreme
Located in Hong Kong, NT
SUPREME box logo black wool short beak elasticated back cap hat M L Reference: LNKO/A00852 Brand: Supreme Material: Wool Color: Black Extra Detai...
Light Blue Supreme Astro Sunglasses
By Supreme
Located in New York, NY
Product details: Light blue Astro sunglasses by Supreme. Case included. 2.5" lens length, 1.125" lens width. Condition: Pre-owned. New in box.