TAG Heuer Watches
Esteemed brand TAG Heuer embodies the rich and innovative spirit of Swiss watchmaking and has played a prominent role in the long history between motorsports and luxury watches.
TAG Heuer’s beginnings were humble. The company was initially called Heuer Watchmaking Inc. and originated in the small town of St-Imier in Switzerland, where Edouard Heuer began making silver pocket watches on his family farm in 1860. Heuer registered his first patent as Edouard Heuer & Compagnie in 1869 for the oscillating pinion, a keyless winding mechanism that revolutionized the chronograph and became the standard for all modern watches.
Heuer’s interest in sports led to further innovations in watchmaking, as the company produced pocket chronographs for the crowds that gathered at horse races and greyhound races during the 1880s. The watchmaker made timepieces for the medical profession and precision chronographs for the dashboards of airplanes and motor vehicles in the years that followed. It supplied stopwatches to the Olympics during the early 20th century, not long after Edouard’s son, Charles-Auguste Heuer was installed as head of the company. Its chronograph technology eventually migrated to wrists.
Motor racing and luxury watches have long been intertwined — Rolex, for example, was named the official timekeeper of the Daytona International Speedway in 1962, and its Daytona would appear soon afterward. Heuer’s lofty position in the sport was cemented by then — racers widely preferred Heuer chronographs, and the first iteration of the popular Heuer Autavia was a dashboard timer. The brand’s recognition continued to grow in the 1960s — the first Swiss timepiece to travel into space was the Heuer strapped to astronaut John Glenn during his historic 1962 orbit around the Earth, and the company’s association with Formula 1 also took shape during the decade.
In 1969 — the year that Heuer, Breitling and Hamilton collectively debuted their revolutionary automatic chronographs at Basel Watch Fair — Porsche driver Jo Siffert became Heuer’s official brand ambassador — the first personal sponsorship in F1 history that was non-automotive.
The Heuer Autavia chronograph reference 1163T, also known as the “Siffert” in Formula 1 circles, reached legendary status among racing fans, along with the Monaco and Heuer Carrera chronographs. The latter was designed by Edouard’s great-grandson Jack Heuer, while the now-internationally renowned square-shaped Monaco earned the spotlight when Steve McQueen wore one in the 1970s movie Le Mans. The model was later lovingly dubbed the “McQueen Monaco.”
TAG is an acronym for "Techniques d'Avant Garde" — it comes from the name of the TAG Group, a private holding company based in Luxembourg that acquired the watchmaker in 1985. TAG Heuer continues to produce high-quality luxury watches that use innovative materials, such as titanium, carbon fiber and lab-grown diamonds, underlining the brand’s commitment to sustainability. After four generations of Heuer family leadership, the company now operates under LVMH.
TAG Heuer continues to embrace the new, offering a range of smartwatches, such as its Connected model, that merge traditional craftsmanship with modern features like fitness tracking and smartphone notifications. In 2023, the TAG Heuer Carrera was named the “hottest watch” of the year by GQ magazine.
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2010s European TAG Heuer Watches
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2010s Swiss TAG Heuer Watches
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2010s British TAG Heuer Watches
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2010s TAG Heuer Watches
2010s Swiss Modern TAG Heuer Watches
Stainless Steel
21st Century and Contemporary TAG Heuer Watches
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21st Century and Contemporary European TAG Heuer Watches
21st Century and Contemporary European TAG Heuer Watches
2010s TAG Heuer Watches
Stainless Steel
21st Century and Contemporary TAG Heuer Watches
Stainless Steel
2010s European TAG Heuer Watches
2010s TAG Heuer Watches
2010s Swiss Modern TAG Heuer Watches
18k Gold, Steel
21st Century and Contemporary TAG Heuer Watches
Stainless Steel
21st Century and Contemporary TAG Heuer Watches
Stainless Steel, Steel
2010s TAG Heuer Watches
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2010s TAG Heuer Watches
Titanium
21st Century and Contemporary TAG Heuer Watches
Titanium
2010s TAG Heuer Watches
2010s Swiss TAG Heuer Watches
Steel, Stainless Steel
2010s Swiss Modern TAG Heuer Watches
Gold, Steel
2010s TAG Heuer Watches
2010s TAG Heuer Watches
2010s TAG Heuer Watches
Diamond
Early 2000s Swiss Modern TAG Heuer Watches
Stainless Steel
Early 2000s Swiss Modern TAG Heuer Watches
Steel, Stainless Steel
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2010s TAG Heuer Watches
Stainless Steel
2010s TAG Heuer Watches
Stainless Steel
21st Century and Contemporary Swiss TAG Heuer Watches
Steel, Stainless Steel
1960s Swiss Vintage TAG Heuer Watches
21st Century and Contemporary TAG Heuer Watches
Stainless Steel
2010s TAG Heuer Watches
Stainless Steel
Early 2000s TAG Heuer Watches
2010s Swiss TAG Heuer Watches
2010s TAG Heuer Watches
Diamond, Stainless Steel
2010s Swiss TAG Heuer Watches
2010s TAG Heuer Watches
2010s Swiss TAG Heuer Watches
2010s Swiss Modern TAG Heuer Watches
21st Century and Contemporary Unknown Modern TAG Heuer Watches
Steel
2010s Swiss TAG Heuer Watches
2010s European TAG Heuer Watches
21st Century and Contemporary TAG Heuer Watches
2010s Swiss Contemporary TAG Heuer Watches
Stainless Steel
21st Century and Contemporary TAG Heuer Watches
Steel, Stainless Steel
21st Century and Contemporary TAG Heuer Watches
Stainless Steel
2010s TAG Heuer Watches
Titanium
2010s TAG Heuer Watches
2010s Swiss Contemporary TAG Heuer Watches
Steel, Stainless Steel
Early 2000s European Modern TAG Heuer Watches
Diamond, Steel, Stainless Steel
2010s Swiss TAG Heuer Watches
Steel
2010s Swiss TAG Heuer Watches
Stainless Steel
Early 2000s TAG Heuer Watches
2010s Swiss TAG Heuer Watches
Stainless Steel
2010s Swiss Modern TAG Heuer Watches
Stainless Steel
21st Century and Contemporary Swiss TAG Heuer Watches
21st Century and Contemporary TAG Heuer Watches
Titanium
Tag Heuer watches for sale on 1stDibs.
Creators Similar to TAG Heuer
- 1stDibs ExpertFebruary 13, 2024The meaning of the term TAG Heuer is a luxury watchmaker based in La Chaux-de-Fonds, Switzerland. TAG stands for Techniques d'Avant Garde. Heuer and the brand name refers to Edouard Heuer, who founded the company in 1860. On 1stDibs, shop a diverse assortment of TAG Heuer watches from some of the world's top sellers.
- What is TAG Heuer Autavia?1 Answer1stDibs ExpertApril 5, 2022The TAG Heuer Autavia is a watch line that was inspired and adapted from dashboard timers crafted for aviation purposes. It was released as a chronograph, and later as a three-hand watch. Browse a collection of TAG Heuer Autavia watches from top sellers on 1stDibs.
- Is TAG Heuer a German brand?1 Answer1stDibs ExpertApril 5, 2022No, TAG Heuer is not a German brand. TAG Heuer is a Swiss brand established in 1860 by Edouard Heuer. TAG Heuer is a luxury brand known for its watch making, however, they also produce fashion accessories as well as eyewear. Shop a selection of TAG Heuer goods on 1stDibs.
- Are Tag Heuer good watches?1 Answer1stDibs ExpertFebruary 22, 2021Tag Heuer makes good watches for those who want to sport a luxury watch without spending as much as they would on a Rolex or Patek Philippe. Tag Heuer watches are designed with high quality materials and last for years. Celebrities, including actors and professional athletes, have endorsed Tag Heuer.
- What's my TAG Heuer watch worth?1 Answer1stDibs ExpertNovember 4, 2024What your TAG Heuer watch is worth will depend on its style, type, materials, age, condition and other factors. To get a rough idea of the potential value of your timepiece, you can review historic sales prices and auction records for similar watches on trusted online platforms. For a more specific valuation, consider working with a certified appraiser or experienced dealer. On 1stDibs, find a wide variety of TAG Heuer watches.
- 1stDibs ExpertNovember 4, 2024Yes, some old TAG Heuer watches are worth something. Generally, how much a particular timepiece may be worth depends on its age, materials, style, condition and current supply and demand for similar pieces. Some vintage TAG Heuer watches that are popular among collectors include the Autavia GMT, the Silverstone “Tropical Dial,” the Carrera Calibre 15 Blue Dial, the Mikrograph and the Skipper Blue Dial. If you'd like assistance with the valuation process for a specific watch, consider consulting a certified appraiser or knowledgeable dealer. Find a wide range of TAG Heuer watches on 1stDibs.