Fiat. Marco Silombria's Car's Advertising Project.
Fiat: Marco Silombria's automotive advertising project. Using the mixed technique: between drawing, collage and applications, Marco Silombria manages to create a visual effect of great communication.
Dimensions with passpartout cm 89 x 69
Dimensions without passpartout cm 65 x 49
The drawing-collage on paper is applied with a passpartout on a large sheet of cardboard (the measurements indicated are with and without passpartout).
Not without irony and taking advantage of pop culture colors, it presents two small machines like 2 skates on muscular male legs. Marco Silombria was a pupil of Emilio Scannavino, collaborator of Armando Testa in Turin, creator of all the advertising for Fiat, Facis, Superga, Defonseca and other large Italian companies from the 70s to the 90s; creator of works with a strong Pop imprint. Later he had been one of the founders of the CGSS agency together with other important advertisers such as Silvio Saffirio, Gagliardi and Giorgio Caponetti. He signed several successful campaigns: from the one for Gallo rice to the Fiat 127, to the posters for the Gruppo Finanziario Tessile. In turn, he became a painter, in the 1980s, and devoted to an openly and decidedly homoerotic art...
Category
1980s Pop Art Florence - Mixed Media
MaterialsPaper, Crayon, Oil Crayon, Felt Pen, Color Pencil