Goyard Document

Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.

Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).

François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories.

Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury Saint Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.

A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.

In 1998, the maison was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. With the help of his family, he re-established the brand as a purveyor of luxury bags that continue to garner recognition.

Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.

An integral part of fashion, handbags and purses have been indispensable accessories ever since we began to carry around personal items. Level of craftsmanship, style and shape matters — from coin purses in ancient Greece to early 20th-century opera bags and onward, handbags have evolved considerably over the years to meet our needs and desires, whether or not you happen to be prioritizing functionality over a flashy exterior.

Once, a single “It” handbag ruled each fashion season. No more. Today, lovers of vintage handbags are savvier and have a wider range of shopping options. Nevertheless, classics created by the likes of Louis Vuitton, Dior and Balenciaga still rule.

“It is not a fashion bag — it is a statement bag,” says Mightychic's Debra Kent of Hermès's widely beloved accessories. “When you carry an iconic Hermès bag — Birkin, Kelly, Constance — no one knows how long you have been into this culture or if you are a newbie. Your status is validated immediately.”

First released in 1997, Fendi's Baguette rose to fame along with Carrie Bradshaw, the Sex and the City character portrayed by Sarah Jessica Parker. Recently, the design has seen such a resurgence in popularity that Fendi has reissued it.

They are part of design history, so owning a handbag has meaning. As New York–based fashion historian Sarah C. Byrd says, “You have made the choice to invest in this piece because you understand the value of it in the past and in the future to come.”

From a 1980s Chanel black leather quilted mini buckle bag to the rare Hermès Birkin 30cm Himalayan with diamond hardware to a range of 19th-century bags, find a rich variety of vintage and designer handbags and purses spanning numerous brands on 1stDibs — seasonal “It” designation no longer needed.