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Goyard

French

Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.

Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).

François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories.

Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury Saint Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.

A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.

In 1998, the maison was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. With the help of his family, he re-established the brand as a purveyor of luxury bags that continue to garner recognition.

Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.

Average Sold Price
$3,720
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Designers Similar to Goyard

Goyard fashion for sale on 1stDibs.

Find an extraordinary range of authentic Goyard fashion available on 1stDibs. If you’re browsing our collection of unique vintage and designer fashion to elevate your daily look or to introduce new colors to the dazzling formal wear in your wardrobe, this designer’s body of work includes elements of blue, orange, pink and other tones. Customers who are interested in this designer might also find the work of Van Cleef & Arpels, Takashi Murakami, and Daniel Swarovski appealing. On 1stDibs, find haute couture, vintage and designer Goyard fashion from top boutiques around the world. Goyard fashion prices can differ depending upon time period and other attributes. On 1stDibs, the price for these items starts at $518 and tops out at $16,735, while the average work can sell for $2,982.
Questions About Goyard
  • 1stDibs ExpertFebruary 22, 2021
    The price of a Goyard St. Louis tote costs anywhere from $1,200 to $1,1795. Classic colored Goyards cost less than Goyards with special colors. Size is another determiner of price. The larger Saint Louis GM costs more than the Saint Louis PM. The price of a St. Louis tote will vary on the second-hand market depending on condition, color, age, and rarity.
  • 1stDibs ExpertFebruary 22, 2021
    A Goyard tote costs $1,150. The price on the secondhand market may vary depending on condition, color, age, and rarity.
  • 1stDibs ExpertFebruary 22, 2021
    The classic Goyard bag, the tote, costs around $1,000. However, the brand also sells small leather goods that can cost as little as $300.
  • 1stDibs ExpertApril 5, 2022
    Serving the packing needs of French travellers, Goyard began producing its luxury trunks in 1792 under the name House of Martin. The trunks are characterized by their hand-painted monograms, unique motifs and stripes. Shop a collection of antique Goyard trunks from some of the world’s top boutiques on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    In 1792, the House of Martin was a well-known trunk maker creating trunks and other leather goods for the French. The company was renamed in 1853 after Francois Goyard took over the business. Goyard is still in business and known for its artisanal craftsmanship and the scarcity of this luxe brand. Rather than mass-producing products like its competition, Goyard is happy to create trunks one at a time, and often with custom specifications. Find a collection of vintage and modern Goyard bags and trunks on 1stDibs.
  • 1stDibs ExpertJune 30, 2023
    What makes Goyard so special is the heritage of the fashion house and the quality of the pieces it produces. Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic, timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares, which were once the favorite of the French aristocracy. Goyard trunks are highly sought-after antiques today. On 1stDibs, find a selection of Goyard pieces.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard makes very popular and luxe backpacks. Since 1853, Goyard has been making luxury and quality trunks, establishing a solid reputation in the world of travel. It only makes sense that they’ve expanded their line to include backpacks—today’s effortless way to tote and travel. On 1stDibs, find a collection of authentic Goyard pieces from some of the world’s top sellers.
  • Chicjoy
    ChicjoySeptember 24, 2020

    Goyard bags are made from coated canvas, leather trims, and fabric interiors. The exterior can be cleaned by wiping it down with a soft cloth dampened with gentle soap and water.

  • 1stDibs ExpertApril 5, 2022
    To buy a Goyard bag in the US, visit high-end boutiques in big cities like New York, San Francisco and Beverly Hills. You can also shop for Goyard bags from some of the world’s top sellers on 1stDibs. Originating in 1792 as the House of Martin with a focus on trunk-making, the luxury leather goods business served the packing needs of French travelers. It was renamed in 1853, after the business passed to François Goyard, who began as an apprentice in 1845.
  • 1stDibs ExpertMarch 3, 2023
    To spot a fake Goyard bag, examine the print closely. On authentic pieces, you'll see a crisp, well-defined print with easy-to-read letters and clear markings. Replicas rarely are able to perfectly emulate Goyard's signature motif. Shop a range of Goyard handbags from some of the world's top sellers on 1stDibs.
  • Chicjoy
    ChicjoySeptember 24, 2020

    Goyard bags are of outstanding quality, featuring durable coated canvas material and excellent workmanship.  Personalizations of Goyard bags are still hand-painted by Goyard artisans in the house’s ateliers.

  • 1stDibs ExpertApril 5, 2022
    Yes, you can indeed customize a Goyard. Whether you’ve owned the bag for some time or have just received it, Goyard offers a variety of choices for personalization and customization. Shop a collection of Goyard bags from some of the world’s top sellers on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    What Goyard bag is the most popular is largely a matter of personal opinion. Some of the French luxury brand's most notable styles include the Anjou, the Saint Louis, the Saigon Top Handle, the Aligre, the Petite Flot and the Minaudiere. Shop a collection of Goyard bags on 1stDibs.
  • 1stDibs ExpertFebruary 1, 2024
    What is so special about Goyard bags comes down to their materials. Most Goyard bags feature Goyardine, a canvas made from hemp, linen and cotton. Durable and lightweight, it features a distinctive "Y" pattern created from three chevrons of different shades. A coating on the canvas makes it resistant to both staining and the effects of water, making Goyard bags capable of standing the test of time even with daily use. Find a collection of Goyard bags on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard does indeed make crossbody bags. The luxury French leather goods company’s crossbody bag styles include the Plumet crossbody wallet and the Minaudiere bag. You can find a collection of expertly vetted Goyard bags from some of the world’s top reputable boutiques on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Originally, Goyard bags were only produced in black. Since 1998, the bags can be created in red, orange, yellow, green, sky blue, navy blue, burgundy, gray and white. Limited edition hues, such as pink, are also regularly introduced. Ship a range of Goyard bag styles and colors on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    No, Goyard is not owned by Louis Vuitton. Jean-Michel Signoles purchased Goyard in 1998 and has retained ownership ever since. LVMH Moët Hennessy Louis Vuitton is the owner of Louis Vuitton. Shop a collection of both Goyard and Louis Vuitton on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard makes passport covers and card holders. You can select from a variety of either type of Goyard product to protect your Visa or passport when you travel. It’s like taking a little luxe on the road. On 1stDibs, find a collection of authentic Goyard pieces from some of the world’s top sellers.
  • Chicjoy
    ChicjoySeptember 24, 2020

    Goyard bags remain immensely popular due in part to its reclusive brand and limited retail distribution. As well, the ease and capacity of the Goyard totes have made it a time-tested favorite amongst the jet set.

  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard products do come with a box as well as a dust bag. The inside dust bag is simple, and tan in color, and the box is a simple, unprinted brown box. Shop a collection of Goyard bags from some of the world’s top boutiques on 1stDibs.
  • Chicjoy
    ChicjoySeptember 24, 2020

    The most popular Goyard bag color is the black coated canvas with tan leather trim.

  • 1stDibs ExpertFebruary 13, 2024
    Goyard bags are considered luxury for a couple of reasons. First, the celebrated French fashion house works solely with sumptuous, costly materials like the proprietary, water-resistant fabric Goyardine, which consists of fine natural fibers such as hemp, linen and cotton. Each bag is entirely handmade, a painstaking process that can take up to a few months. In addition, there is an exclusivity factor. Goyard produces only a limited number of bags each year, and demand for them is very high. This has a considerable effect on the price of these very durable and desirable accessories. On 1stDibs, explore a range of Goyard bags.
  • 1stDibs ExpertFebruary 21, 2024
    No, you cannot buy new items from Maison Goyard online. Goyard’s website does not offer an e-commerce component. In order to buy a new Goyard bag, you can contact the brand’s sales ambassadors through its official website to learn about visiting a boutique or making a purchase without the need for face-to-face interaction. Find a collection of vintage Goyard bags and accessories for sale on 1stDibs.

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