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Goyard

French

Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.

Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).

François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories. Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury St. Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.

A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.

In 1998, the fashion house was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. He re-established the brand as a purveyor of luxury bags that continue to garner recognition.

Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.

Average Sold Price
$4,182
Goyard Black Chevron St Louis PM Tote 62gy77s
By Goyard
Located in Dix hills, NY
Date Code/Serial Number: AAS120120 Made In: France Measurements: Length: 22" Width: 7.2" Height: 12.5" Shoulder Handle Drop: 8" OVERALL FAIR+ CONDITION ( 6.5/10 or BC ) Acces...
Category

21st Century and Contemporary Goyard

Customised Goyard Monogram St Louis Bag
By Goyard, Maison Goyard
Located in London, GB
Grey Goyard St Louis Bag in monogram leather featuring top handles, a main internal compartment and a matching pouch. This bag has been customised with a hand painted butterfly desig...
Category

21st Century and Contemporary French Goyard

  • Customised Goyard Monogram St Louis Bag
  • Customised Goyard Monogram St Louis Bag
  • Customised Goyard Monogram St Louis Bag
  • Customised Goyard Monogram St Louis Bag
H 10.63 in. W 18.51 in. D 5.52 in.
Goyard Customized Grey 'Butterflies' Monogram St Louis PM Bag
By Goyard
Located in London, GB
Originally designed as a beach bag, the St Louis bag references King Louis IX of France. Its grey monogram leather displays a kaleidoscope of hand-painted butterflies. The Goyard St ...
Category

21st Century and Contemporary British Goyard

Goyard Customised Monogram St Louis PM Bag
By Goyard
Located in London, GB
Crafted from Goyardine Canvas, a coloured textile made from cotton, linen and hemp, this red monogram St Louis tote Bag is adorned with a Fornasetti style eye design in a mix of refi...
Category

21st Century and Contemporary Goyard

Goyard Black Goyardline Saint Sulpice Card Holder
By Goyard
Located in Montreal, Quebec
COLOR: Black MATERIAL: Coated Canvas and Leather ITEM CODE: BEX020203 MEASURES: H 2.875” x L 4.125” COMES WITH: Duster cloth, care card, box and Entrupy certificate CONDITION: Very g...
Category

21st Century and Contemporary French Goyard

Goyard Black Chevron St Louis PM Tote Bag with Pouch 1223gy50
By Goyard
Located in Dix hills, NY
Goyard Black Chevron St Louis PM Tote Bag with Pouch 1223gy50 Date Code/Serial Number: AAS020132 Made In: France Measurements: Length: 18" Width: 5" Height: 10.5" Shoulder Handle ...
Category

21st Century and Contemporary Goyard

Goyard Black Chevron Goyardine Diplomat Briefcase Attache Bag 857928
By Goyard
Located in Dix hills, NY
This item will ship out immediately. Previously owned, unless otherwise stated. Made In: France Measurements: Length: 14" Width: 2.5" Height: 10.5" Handle drop: 5"- 6" OVERALL EXCEL...
Category

20th Century Goyard

Goyard Goyardine Saint Louis PM Rouge w/ Pouch
By Maison Goyard, Goyard
Located in Scottsdale, AZ
This stylish tote is crafted of signature Goyard chevron printed coated canvas in rouge. The shoulder bag features sturdy rouge leather strap top handles and leather top crest trim. ...
Category

2010s French Goyard

Browse all Fashion from Goyard
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Goyard Sellers

Bagriculture
4.2
Rewind Vintage Affairs
5.0
The Luxury Closet
4.7
Red Rose Antiques
5.0

Goyard fashion for sale on 1stDibs

1stDibs offers an extraordinary range of authentic Goyard fashion. If you’re browsing our collection of unique vintage and designer fashion to elevate your daily look or to introduce new colors to the dazzling formal wear in your wardrobe, this designer’s body of work includes elements of blue, pink, red and other tones. Customers interested in this designer might also find the work of Loewe, Bvlgari and Chanel Boutique appealing. On 1stDibs, find designer Goyard, vintage and haute couture fashion from top boutiques around the world. On 1stDibs, the price for these items starts at US$400 and tops out at US$22,102, while the average work can sell for US$2,940.
Questions About Goyard
  • 1stDibs ExpertFebruary 22, 2021
    The classic Goyard bag, the tote, costs around $1,000. However, the brand also sells small leather goods that can cost as little as $300.
  • 1stDibs ExpertFebruary 22, 2021
    The price of a Goyard St. Louis tote costs anywhere from $1,200 to $1,1795. Classic colored Goyards cost less than Goyards with special colors. Size is another determiner of price. The larger Saint Louis GM costs more than the Saint Louis PM. The price of a St. Louis tote will vary on the second-hand market depending on condition, color, age, and rarity.
  • 1stDibs ExpertFebruary 22, 2021
    A Goyard tote costs $1,150. The price on the secondhand market may vary depending on condition, color, age, and rarity.
  • 1stDibs ExpertApril 5, 2022
    Serving the packing needs of French travellers, Goyard began producing its luxury trunks in 1792 under the name House of Martin. The trunks are characterized by their hand-painted monograms, unique motifs and stripes. Shop a collection of antique Goyard trunks from some of the world’s top boutiques on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    In 1792, the House of Martin was a well-known trunk maker creating trunks and other leather goods for the French. The company was renamed in 1853 after Francois Goyard took over the business. Goyard is still in business and known for its artisanal craftsmanship and the scarcity of this luxe brand. Rather than mass-producing products like its competition, Goyard is happy to create trunks one at a time, and often with custom specifications. Find a collection of vintage and modern Goyard bags and trunks on 1stDibs.
  • Chicjoy
    ChicjoySeptember 24, 2020

    Goyard bags are made from coated canvas, leather trims, and fabric interiors. The exterior can be cleaned by wiping it down with a soft cloth dampened with gentle soap and water.

  • Chicjoy
    ChicjoySeptember 24, 2020

    Goyard bags are of outstanding quality, featuring durable coated canvas material and excellent workmanship.  Personalizations of Goyard bags are still hand-painted by Goyard artisans in the house’s ateliers.

  • 1stDibs ExpertApril 5, 2022
    To buy a Goyard bag in the US, visit high-end boutiques in big cities like New York, San Francisco and Beverly Hills. You can also shop for Goyard bags from some of the world’s top sellers on 1stDibs. Originating in 1792 as the House of Martin with a focus on trunk-making, the luxury leather goods business served the packing needs of French travelers. It was renamed in 1853, after the business passed to François Goyard, who began as an apprentice in 1845.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard makes very popular and luxe backpacks. Since 1853, Goyard has been making luxury and quality trunks, establishing a solid reputation in the world of travel. It only makes sense that they’ve expanded their line to include backpacks—today’s effortless way to tote and travel. On 1stDibs, find a collection of authentic Goyard pieces from some of the world’s top sellers.
  • 1stDibs ExpertApril 5, 2022
    What Goyard bag is the most popular is largely a matter of personal opinion. Some of the French luxury brand's most notable styles include the Anjou, the Saint Louis, the Saigon Top Handle, the Aligre, the Petite Flot and the Minaudiere. Shop a collection of Goyard bags on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, you can indeed customize a Goyard. Whether you’ve owned the bag for some time or have just received it, Goyard offers a variety of choices for personalization and customization. Shop a collection of Goyard bags from some of the world’s top sellers on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Originally, Goyard bags were only produced in black. Since 1998, the bags can be created in red, orange, yellow, green, sky blue, navy blue, burgundy, gray and white. Limited edition hues, such as pink, are also regularly introduced. Ship a range of Goyard bag styles and colors on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard does indeed make crossbody bags. The luxury French leather goods company’s crossbody bag styles include the Plumet crossbody wallet and the Minaudiere bag. You can find a collection of expertly vetted Goyard bags from some of the world’s top reputable boutiques on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    No, Goyard is not owned by Louis Vuitton. Jean-Michel Signoles purchased Goyard in 1998 and has retained ownership ever since. LVMH Moët Hennessy Louis Vuitton is the owner of Louis Vuitton. Shop a collection of both Goyard and Louis Vuitton on 1stDibs.
  • Chicjoy
    ChicjoySeptember 24, 2020

    The most popular Goyard bag color is the black coated canvas with tan leather trim.

  • 1stDibs ExpertApril 5, 2022
    You can purchase Maison Goyard bags, totes, luggage and small leather goods on the Goyard Paris website as well as through high-end online retailers and boutiques. You can find Goyard products through third-party sellers as well. Shop a collection of authentic Maison Goyard handbags and accessories from trusted sellers on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    While Goyard does not have an online store or any online advertising, you can buy a Goyard bag online by emailing the brand’s HQ in Paris. A representative will contact you with prices and shipping quotes. Save the hassle and shop the brand online on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard products do come with a box as well as a dust bag. The inside dust bag is simple, and tan in color, and the box is a simple, unprinted brown box. Shop a collection of Goyard bags from some of the world’s top boutiques on 1stDibs.
  • 1stDibs ExpertApril 5, 2022
    Yes, Goyard makes passport covers and card holders. You can select from a variety of either type of Goyard product to protect your Visa or passport when you travel. It’s like taking a little luxe on the road. On 1stDibs, find a collection of authentic Goyard pieces from some of the world’s top sellers.
  • Chicjoy
    ChicjoySeptember 24, 2020

    Goyard bags remain immensely popular due in part to its reclusive brand and limited retail distribution. As well, the ease and capacity of the Goyard totes have made it a time-tested favorite amongst the jet set.

  • Chicjoy
    ChicjoySeptember 24, 2020

    Authentic Goyard bags are typically lighter in weight and thinner than fake Goyard bags. Authentic bags have discrete serial numbers embossed where the leather strap ends; whereas fake bags may have more conspicuous serial numbers in larger fonts and with deeper indentations.

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