Gucci Queen Margaret Zip Around Wallet
By Gucci
Located in Amman, JO
Add a touch of iconic luxury to your accessories collection with this Gucci tricolor leather wallet
Gucci Queen Margaret Zip Around Wallet
By Gucci
Located in Amman, JO
Add a touch of iconic luxury to your accessories collection with this Gucci tricolor leather wallet
Gucci Zumi Black Zip Around Wallet
By Gucci
Located in Scottsdale, AZ
Expertly crafted from smooth calfskin leather, the Gucci Zumi Black Zip Around Wallet is a sleek
New Gucci Black Zip Around Cat Wallet
By Gucci
Located in West Hollywood, CA
Gucci limited edition Marmont Bosco Continental zip around black wallet. Comes with booklets
Gucci Supreme Zip Around Wallet Bosco Patch
By Gucci
Located in Scottsdale, AZ
Calling all cat lovers, your new favorite wallet has arrived! Super fun brand new Gucci monogram
GUCCI dark taupe leather SWING ZIP-AROUND Wallet
By Gucci
Located in Zürich, CH
This 100% authentic Gucci Swing wallet in taupe grained leather combines functionality with
Gucci Black Off The Grid GG Zip Around Wallet
By Gucci
Located in Scottsdale, AZ
This Gucci Black Off The Grid GG Zip Around Wallet was made in Italy and it is finely crafted of a
$342
H 3.5 in W 0.75 in L 7.2 in
Gucci Red Leather Fringe Tassel Soho Zip Around Continental Wallet 1G1014
By Gucci
Located in Dix hills, NY
Date Code/Serial Number: 308004-1147 Made In: Italy Measurements: Length: 7.2" Width: .75" Height: 3.5" OVERALL FAIR+ CONDITION ( 6.5/10 or BC ) Signs of Wear: Exterior Leather...
Gucci Red Leather Fringe Tassel Soho Zip Around Continental Wallet 1G1014
By Gucci
Located in Dix hills, NY
Date Code/Serial Number: 308004-1147 Made In: Italy Measurements: Length: 7.2" Width: .75" Height: 3.5" OVERALL FAIR+ CONDITION ( 6.5/10 or BC ) Signs of Wear: Exterior Leather...
Gucci Gold Leather Bamboo Tassel Zip Around Continental Wallet Zippy 17ga113
By Gucci
Located in Dix hills, NY
Date Code/Serial Number: 307984-0416 Made In: Italy Measurements: Length: 7.2" Width: 1" Height: 3.5" OVERALL VERY GOOD CONDITION ( 7.5/10 or B+ ) Signs of Wear: Exterior Leathe...
Gucci Brown Continental Web Wallet
By Gucci
Located in Amman, JO
An iconic blend of heritage and function—this Gucci black leather zip-around wallet features the
Gucci Gold Leather Bamboo Tassel Bow Zip Around Wallet
By Gucci
Located in Dubai, Al Qouz 2
Designed to assist you well this Gucci wallet comes crafted from leather and styled with a three
Gucci GG Guccissima Pink Leather Zip Around Wallet LV-W1110P-A003
By Gucci
Located in Downey, CA
person. Item Specs: Made in Italy. Color: Pink 12 Credit Card Slots Closure: Zip Around Measurements
Gucci GG Logo Leather Zip Around Long Tassel Wallet GG-W1020P-A005
By Gucci
Located in Downey, CA
features peach the distinctive big GG stitching logo. Long wallet with zip around closure and elegant
Gucci Spring 2018 Guccy Moon and Stars Zip Around Wallet
By Alessandro Michele, Gucci
Located in Toronto, ON
Gucci Spring 2018 Guccy Moon and Stars Zip Around Wallet. Design is inspired by the SEGA logo
Unavailable
H 4 in W 1 in L 7.5 in
Gucci Pink Blush Rose Taupe Shiny Micro Guccissima Zip Around 12gz1220 Wallet
By Gucci
Located in Forest Hills, NY
Date Code/Serial Number: 30826 00959 Made In: Italy Measurements: Length: 7.5" Width: 1" Height: 4" OVERALL EXCELLENT+ CONDITION ( 9.5/10 or A+ ) Includes Box and Everything Shown Si...
NEW Gucci Beige Soho Leather Zip Around Long Wallet Clutch Bag
By Gucci
Located in San Marcos, CA
New Gucci Beige Soho Leather Zip Around Long Wallet Clutch Bag Authenticity Guaranteed DETAILS
Gucci Zip Around Wallet NY Yankees Patch Royal Blue
Located in Carnate, IT
Gucci Zip Around Wallet NY Yankees Patch Royal Blue. new never used with box, dimensions: length
Gucci Calfskin Leather Soho Zip Around Passport Wallet Black
By Gucci
Located in Salt Lake Cty, UT
Authentic, pre loved Gucci calfskin leather soho zip around passport wallet. Features zipper
Gucci Black Leather Soho Zip Around Compact Wallet 1g1026a
By Gucci
Located in Dix hills, NY
Date Code/Serial Number: 598209*2149 Made In: Italy Measurements: Length: 4.5" Width: 1" Height: 3.5 " OVERALL EXCELLENT CONDITION ( 9/10 or A ) Signs of Wear: Exterior: Excell...
Gucci Light Taupe Beige Guccissima Zip Around Heart Wallet 75g418s
By Gucci
Located in Dix hills, NY
Gucci Light Taupe Beige Guccissima Zip Around Heart Wallet 75g418s Date Code/Serial Number: 245914
Gucci Silver-grey Long 21gk0110 Guccissima Zip Around Zippy Wallet
By Gucci
Located in Dix hills, NY
Date Code/Serial Number: 224246 4276 Made In: Italy Measurements(inches): Length: 7.5 Width: 1 Height: 4 GOOD CONDITION (7/10 or B) Exterior: Some fading, minor rubbing, li...
Gucci Cream Clutch Long Zip Around Guccissima Monogram Leather 860029 Wallet
By Gucci
Located in Dix hills, NY
Width (inch) : 7.48 inch(approx) Width (cm) : 19 cm(approx) Height (inch) : 3.93 inch(approx) Height (cm) : 10 cm(approx) Depth (inch) : 0.78 inch(approx) Depth (cm) : 2 cm(app...
Gucci Brown Monogram Gg Zip Around Long Continental Zippy 860099 Wallet
By Gucci
Located in Dix hills, NY
Width (inch) : 7.28 inch(approx) Width (cm) : 18.5 cm(approx) Height (inch) : 3.74 inch(approx) Height (cm) : 9.5 cm(approx) Depth (inch) : 0.78 inch(approx) Depth (cm) : 2 cm(...
Gucci Light Blue Monogram GG Compact Zip Around Wallet Zippy 128g50
By Gucci
Located in Dix hills, NY
Date Code/Serial Number: 030-0416-1578 Made In: Italy Measurements: Length: 3" Width: .5" Height: 2.5" OVERALL FAIR CONDITION ( 6/10 or C ) Signs of Wear: Exterior Canvas: Ver...
GUCC red leather SOHO ZIP AROUND Wallet
By Gucci
Located in Zürich, CH
100% authentic Gucci GG Soho zipper wallet in red calfskin. Divided in three compartements and
GUCCI dark brown leather ZIP AROUND TOP HANDLE TRAVEL Wallet
By Gucci
Located in Zürich, CH
100% authentic Gucci top handle travel wallet in dark brown calf skin. Opens with two zippers and
GUCCI beige GG SUPREME BEES ZIP AROUND Wallet
By Gucci
Located in Zürich, CH
100% authentic Gucci Bees zip around wallet in beige and ebony monogram GG Supreme canvas with
Gucci BEIGE GG CANVAS MONOGRAM ZIP AROUND WALLET
By Gucci
Located in Bishop's Stortford, Hertfordshire
Gucci BEIGE GG CANVAS MONOGRAM ZIP AROUND WALLET CONDITION NOTES The exterior is in excellent
Gucci Zip Around Wallet
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Printed GG Coated Canvas, crafted from brown GG coated canvas, it
Gucci Zip Around Wallet Python Long
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Python Long, crafted in blue, red, and white genuine python skin
Gucci Zip Around Wallet Caleido Print GG
By Gucci
Located in NY, NY
This authentic Gucci Zip Around Wallet Caleido Print GG Coated Canvas is a fabulous wallet with
Gucci Zip Around Wallet Limited Edition Printed Leather
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Limited Edition Printed Leather, crafted from green printed leather
Gucci Zip Around Wallet Limited Edition Printed Leather
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Limited Edition Printed Leather, crafted from pink and gold limited
Gucci Zip Around Wallet Limited Edition Printed Leather
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Limited Edition Printed Leather, crafted from pink and gold limited
Gucci Zip Around Wallet Printed GG Coated Canvas
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Printed GG Coated Canvas, crafted from brown coated canvas, features
Gucci Zip Around Wallet Printed GG Coated Canvas
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Printed GG Coated Canvas, crafted from black caleido print on GG
Gucci Zip Around Wallet GG Coated Canvas with Applique
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet GG Coated Canvas with Applique, crafted from GG coated canvas
Gucci Zip Around Wallet GG Coated Canvas with Applique
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet GG Coated Canvas with Applique, crafted in brown GG Supreme coated
Gucci Zip Around Wallet Tian Print GG Coated Canvas
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Tian Print GG Coated Canvas, crafted from brown printed GG coated
Gucci Zip Around Wallet Blooms Print GG Coated Canvas
By Gucci
Located in NY, NY
This Gucci Zip Around Wallet Blooms Print GG Coated Canvas, crafted in blooms print GG coated
Gucci Zip Around Wallet Caleido Print GG Coated Canvas
By Gucci
Located in NY, NY
This authentic Gucci Zip Around Wallet Caleido Print GG Coated Canvas is a fabulous wallet with
Gucci Zip Around Wallet Blooms Print GG Coated Canvas
By Gucci
Located in NY, NY
This authentic Gucci Zip Around Wallet Blooms Print GG Coated Canvas is a chic and stylish wallet
Gucci Zip Around Wallet Blooms Print GG Coated Canvas
By Gucci
Located in NY, NY
This authentic Gucci Zip Around Wallet Blooms Print GG Coated Canvas is a chic and stylish wallet
Gucci Zip Around Wallet GG Coated Canvas with Face Applique
By Gucci
Located in NY, NY
This authentic Gucci Zip Around Wallet GG Coated Canvas with Face Applique is a fabulous wallet
Gucci Zip Around Wallet Embroidered GG Canvas
By Gucci
Located in NY, NY
: Box, Dust Bag Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Zip Around Wallet
Gucci Zip Around Wallet GG Coated Canvas with Face Applique
By Gucci
Located in NY, NY
This authentic Gucci Zip Around Wallet GG Coated Canvas with Face Applique is a fabulous wallet
Gucci Zip Around Wallet GucciGhost Embossed Leather Long
By Gucci
Located in NY, NY
. Accessories: Box Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Zip Around Wallet
Gucci Zip Around Wallet Printed GG Coated Canvas
By Gucci
Located in NY, NY
. Accessories: No Accessories Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Zip Around
Gucci Zip Around Wallet Tian Print GG Coated Canvas
By Gucci
Located in NY, NY
Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Zip Around Wallet Tian Print GG Coated
Sold
H 3.94 in W 0.99 in L 7.49 in
Gucci Beige/Brown GG Supreme Canvas Applique Courrier Zip Around Wallet
By Gucci
Located in Dubai, Al Qouz 2
Carry your essential items in style in this Gucci zip-around wallet. Made from coated canvas and
Sold
H 4.14 in W 0.99 in L 7.49 in
Gucci GG Supreme Canvas And Leather Applique Courrier Zip Around Wallet
By Gucci
Located in Dubai, Al Qouz 2
Carry your essential items in style in this Gucci zip-around wallet. Made from coated canvas and
Sold
H 4.14 in W 0.99 in L 7.49 in
Gucci GG Supreme Canvas And Leather Applique Courrier Zip Around Wallet
By Gucci
Located in Dubai, Al Qouz 2
Carry your essential items in style in this Gucci zip-around wallet. Made from coated canvas and
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
This Gucci Soho Zip Around Wallet Leather, crafted from pink leather, features tassel zip pull and
Gucci XL Zip Around Wallet Leather
By Gucci
Located in NY, NY
This Gucci XL Zip Around Wallet Leather, crafted in red leather, features an embossed Gucci logo on
Gucci Ophidia Zip Around Wallet Suede
By Gucci
Located in NY, NY
This Gucci Ophidia Zip Around Wallet Suede, crafted in brown suede, features red and green web
Gucci Ophidia Zip Around Wallet Suede
By Gucci
Located in NY, NY
This Gucci Ophidia Zip Around Wallet Suede, crafted in black suede, features red and green web
Gucci Soho Zip Around Wallet Python
By Gucci
Located in NY, NY
This Gucci Soho Zip Around Wallet Python, crafted in genuine brown multicolor python, features GG
Gucci Soho Zip Around Wallet Python
By Gucci
Located in NY, NY
This Gucci Soho Zip Around Wallet Python, crafted in genuine brown multicolor python, features GG
Gucci Brown Leather Zip Around Wallet
By Gucci
Located in Irvine, CA
Gucci Brown Leather Zip Around Wallet with gold-tone hardware, trim leather, leather lining
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
: Box Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Soho Zip Around Wallet
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
: Box Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Soho Zip Around Wallet
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
: Box Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Soho Zip Around Wallet
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
: Box Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Soho Zip Around Wallet
Gucci Nymphaea Zip Around Wallet Leather
By Gucci
Located in NY, NY
Bag Measurements: Height 4", Width 7.5", Depth 1" Designer: Gucci Model: Nymphaea Zip Around Wallet
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
Model: Soho Zip Around Wallet Leather Exterior Material: Patent Leather Exterior Color: Pink Interior
Gucci Soho Zip Around Wallet Leather
By Gucci
Located in NY, NY
Model: Soho Zip Around Wallet Leather Exterior Material: Patent Leather Exterior Color: Pink Interior
Gucci Sylvie Zip Around Wallet Leather
By Gucci
Located in NY, NY
Measurements: Height 4.5", Width 7.5", Depth 1" Designer: Gucci Model: Sylvie Zip Around Wallet Leather
FENDI new pink sequins baguette 2024
By Fendi
Located in Rubiera, RE
FENDI New pink sequins baguette 2024 Iconic medium-sized Baguette bag, finely embroidered all-over with pink sequins in different shapes and sizes for a 3D effect and decorated with ...
$1,200Sale Price|20% Off
LOUIS VUITTON Brown Beige Monogram Coated Canvas Handbag
By Louis Vuitton
Located in San Francisco, CA
LOUIS VUITTON Trio Pouch Reverse Monogram handbag comes in a brown signature monogram coated canvas leather featuring three different shapes and sizes rectangular, square and round, ...
$211Sale Price|45% Off
Vintage Versace Blue Leathet Ostrich Small Make Up Pouch Bag Black
By Versace, Gianni Versace
Located in PUTNEY, NSW
Step into the glamour of the 1990s with this Gianni Versace blue ostrich-patterned leather pouch. Crafted during one of the most iconic eras of fashion, this pouch encapsulates the b...
$297Sale Price|40% Off
New Fendi Tortoise with FF Sides Sunglasses With Case
By Fendi
Located in Conroe, TX
New Fendi Sunglasses with Case Brand New Brown Sunglasses FF Detail at Sides Lightweight Scratch and Impact Resistant Made in Italy 100% UVA/UVB Protection With Case & Cleaning Clo...
Gucci New Cream Mini Bag Cream Leather
By Gucci
Located in West Hollywood, CA
Gucci new mini bag/wallet with detachable chain. Cream pebbled leather and gold tone hardware. Handle drop 4”. Comes with original dust cover and box.
Opulent Jeweled Serpent Clasp Evening Bag
Located in University City, MO
Opulent jeweled serpent clasp evening bag The elegant evening bag is designed with a crystal encrusted serpent clasp The embossed chocolate brown vinyl covering emulates re...
$649Sale Price|50% Off
Size: 19x10.5CM
GUCCI Pink Exotic Crocodile Skin & Bamboo Long Wallet - Rare & Unique Color
By Gucci
Located in Switzerland, CH
Precious leathers appear throughout the Gucci Exotics collection, their delicate textures add a unique note to the classic silhouette. Inside: 6 card slots and 1 bill compartments, ...
Sold|$520
H 14 in W 4.25 in L 15.5 in
1990s Vintage GUCCI Calfskin Leather Bamboo Ring Tote Shoulder Bag Black
By Gucci
Located in Bangkok, TH
This vintage GUCCI top handle shoulder tote bag is crafted of soft calfskin leather in black featuring two massive bamboo ring handles. Top magnetic snap closure opens to a new inter...
Chanel Classic Small Baby Blue RARE 24k GHW Lambskin
By Chanel
Located in Roosendaal, NL
From the collection of SAVINETI we offer this Chanel Classic Flap Small: - Brand: Chanel - Model: Classic Flap Small - Color: Baby Blue - Year: 1991-1994 - Condition: Good Vintage C...
Stuart Weitzman Crocodile Print Pink Leather Bag
By Stuart Weitzman
Located in Amsterdam, NL
We offer more exclusive items, view our frontstore This hand/shoulder bag is made of printed crocodile leather in two -tone pink. 1 zipper pocket inside and silver tone press button...
$896Sale Price|20% Off
Gucci Bamboo 1947 Night Super Mini Pink Suede Evening Bag with Chain
By Gucci
Located in AUBERVILLIERS, FR
This Gucci crossbody bag has the signature oval design with the bamboo turn lock. CONDITION: GOOD Light rubbing around the corners. Light stains on the surface. Light cracks near t...
Hermès Constance Mini 18 Noir/Black Ostrich Roségold Hardware
By Hermès
Located in Berlin, DE
Hermès Constance Mini 18 in noir and ostrich leather with roségold hardware. The bag is unworn and comes as full set with the original receipt. Stamp Z (2021)
Gucci New Brown Logo GG Clutch W/Box
By Gucci
Located in West Hollywood, CA
Gucci new brown logo toile clutch with brown leather trimming. Signature striped detail. Comes with booklets, original dustcover and box.
$1,080Sale Price|50% Off
GUCCI Queen Margaret Embellished Bee pearl stud white flap crossbody bag
By Gucci, Alessandro Michele
Located in Hong Kong, NT
GUCCI Queen Margaret Embellished Bee pearl stud white flap crossbody bag Reference: ANWU/A00064 Brand: Gucci Designer: Alessandro Michele Model: 453778 Collection: Runway Material: L...
$768Sale Price|20% Off
GUCCI Eden Supreme GG monogram canvas black leather belt bag
By Gucci
Located in Hong Kong, NT
GUCCI Eden Supreme GG monogram canvas black leather belt bag Reference: TGAS/E00686 Brand: Gucci Collection: Supreme Material: Canvas, Leather Color: Grey, Black Pattern: Logomania C...
Christian Dior Logomania Vanity Trotter Travel Trunk Case
By Christian Dior
Located in Miami, FL
Christian Dior Vintage Logomania Vanity Case Trunk 1990-2000 {VINTAGE 25 Years} Soft Gold Hardware Dior logo print Lockable case, comes with key 12” W x 7.5” H x 8” D Top handle 3” ...
Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.
Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.
At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)
In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors.
In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.
Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.
Find vintage Gucci clothing and accessories on 1stDibs.
Vintage and designer wallets and small accessories, such as wristlets, belt bags, clutches and other compact items, can be the perfect accessory for a night out or running everyday errands.
The invention of paper money dates back to the 7th century in China, but, globally, it took a while to catch on. It wasn’t until 1690 in the United States that paper money could finally be printed and used to pay taxes, for example, following the General Court of Massachusetts’s order that a limited batch be produced to pay soldiers owing to a shortage of coins.
As paper money became more common, so too did carrying wallets. Coin purses were no longer the most convenient option for carrying cash.
Today, just as the world’s best-known luxury houses are celebrated for their iconic handbags and purses, brands such as Louis Vuitton, Hermès, Gucci, Chanel and others offer a sweeping array of sophisticated wallets and small accessories for any event. While wallets seem to be getting smaller and the role of cash is dwindling, we simply cannot live without our bags and bag-like accessories. More options have emerged for carrying our essentials, with cardholders, pouches and belt bags made of nylon and leather gaining popularity in recent years.
On 1stDibs, find a collection of vintage and designer wallets and small accessories.
Created during Alessandro Michele's tenure at the brand, this sparkling, whimsical minaudière feels just right for a night out.
When the name of a bag is as well-known as its brand, you know it's a classic.