Louis Vuitton Off White Suhali Leather L'Ingenieux PM Bag
By Louis Vuitton
Located in Palm Beach, FL
Louis Vuitton Off White Suhali Leather L'Ingenieux PM Bag. The Louis Vuitton White Suhali Leather
Louis Vuitton Off White Suhali Leather L'Ingenieux PM Bag
By Louis Vuitton
Located in Palm Beach, FL
Louis Vuitton Off White Suhali Leather L'Ingenieux PM Bag. The Louis Vuitton White Suhali Leather
LOUIS VUITTON off-white silk SEMI SHEER RUFFLED PUSSY BOW Blouse Shirt 40 M
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton semi sheer ruffled long sleeve blouse in off-white silk (100
$1,520
H 9.85 in D 6.3 in L 11.82 in
Off-white and beige Speedy hand-bag in cotton jacquard Louis Vuitton "Croisette"
By Louis Vuitton
Located in Saint-Ouen-Sur-Seine, FR
Off-white and beige Speedy hand-bag in cotton jacquard. Close with zip. One flat pocket inside
LOUIS VUITTON navy off white textured leather tie front jacket FR36 M
By Marc Jacobs, Louis Vuitton
Located in Hong Kong, NT
LOUIS VUITTON navy off white textured leather tie front jacket FR36 M Reference: MECG/A00220 Brand
LOUIS VUITTON white Mahina leather ONATHA GM Hobo Shoulder Bag
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton Onatha GM Hobo in off-white Mahina leather with cognac leather
Louis Vuitton bag 'Alma Crafty'
By Louis Vuitton
Located in SAINT-OUEN-SUR-SEINE, FR
LOUIS VUITTON - (Made in France) Red, off-white, and black calfskin 'Alma Crafty' bag with Monogram
Louis Vuitton Off-White Damier Azur Print Silk Sleeveless Mini Dresses S
By Louis Vuitton
Located in Dubai, Al Qouz 2
This Louis Vuitton dress brings the Damier Azur print, elegant details, and a lovely silhouette. It
Unavailable
Size: SMALL (FR 34)
Louis Vuitton Off-White Damier Azur Print Silk Sleeveless Mini Dresses S
By Louis Vuitton
Located in Dubai, Al Qouz 2
This Louis Vuitton dress brings the Damier Azur print, elegant details, and a lovely silhouette. It
Louis Vuitton Dune Off White Monogram Idylle Trifold Wallet
By Louis Vuitton
Located in Fukuoka, Kyushu
Louis Vuitton Trifold Wallet in Monogram Idylle. It has a half flap with two snap button closures
Louis Vuitton Off-white Alma Bag
By Louis Vuitton
Located in London, GB
This off-white coloured 'Alma' bag from Louis Vuitton is a modern, yet timeless classic, featuring
LOUIS VUITTON off-white linen Sleeveless Dress XL
By Louis Vuitton
Located in Zürich, CH
Louis Vuitton sleeveless knee-length A-line dress in off-white linen (94%) and elastane (6
Louis Vuitton Off White Taurillon Leather Capucines BB Crossbody
By Louis Vuitton
Located in Corona Del Mar, CA
optional shoulder strap, and a leather-lined gold Louis Vuitton logo on the front. The bag opens to a
Louis Vuitton Off-White Monogram Mahina Cirrus PM Bag
By Louis Vuitton
Located in Scottsdale, AZ
complete with this designer Louis Vuitton bag. This Louis Vuitton PM Cirrus Mahina Handbag is crafted of
Louis Vuitton US Size 6 Women's Off-White Crepe Blazer Jacket 10lv34s
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton US Size 6 Women's Off-White Crepe Blazer Jacket 10lv34s Made In: Italy Measurements
Louis Vuitton Virgil Abloh Off-White Multi PocketMonogram Velour Cargo Pants 928
By Louis Vuitton
Located in Dix hills, NY
Made In: Italy Measurements: Length: 25" Width: .5" Height: 40.5" OVERALL EXCELLENT CONDITION ( 9/10 or A ) Men's Medium Signs of Wear: Exterior: Excellent Interior: Excellent E...
LOUIS VUITTON Run Away off white pink LV logo mesh leather sneakers EU38
By Louis Vuitton
Located in Hong Kong, NT
LOUIS VUITTON Run Away off white pink LV logo mesh leather sneakers EU38 Reference: AAWC/A01173
LOUIS VUITTON S/S 2011 "Cosmos" Off White Leather Signature Low Top Sneakers
By Louis Vuitton, Marc Jacobs
Located in Thiensville, WI
DESCRIPTION: LOUIS VUITTON S/S 2011 "Cosmos" Off White Leather Signature Low Top Sneakers Brand
LOUIS VUITTON white Damier Azur Canvas SPEEDY 25 Bag
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton Speedy 25 in off-white and navy Damier Azur canvas with details in
LOUIS VUITTON blue & white silk DAMIER AZUR Scarf
By Louis Vuitton
Located in Zürich, CH
Louis Vuitton Damier Azur scarf in off-white and navy blue silk (100%) with details in beige. Has
LOUIS VUITTON blue white wool blend STRIPED Crewneck Sweater L
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton striped sweater off-white and navy knitted wool (50%), cotton (30
Louis Vuitton Sequence Dress NEW S
By Louis Vuitton
Located in New York, NY
Louis Vuitton sequence off white dress. New with tags.Size S. 2 pockets on the side. Approximate
Louis Vuitton x Supreme Off White Pajama Shirt Seen On Celine Dion New S
By Louis Vuitton Supreme
Located in New York, NY
Amazing Louis Vuitton off white pajama shirt . Celine Dion wore at Paris Haute Couture in blue
LOUIS VUITTON Run Away off white pink LV logo mesh leather sneakers EU38
By Louis Vuitton
Located in Hong Kong, NT
LOUIS VUITTON Run Away off white pink LV logo mesh leather sneakers EU38 Reference: AAWC/A01173
Long gloves in off-white leather with buttons and leather brand Louis Vuitton
By Louis Vuitton
Located in Saint-Ouen-Sur-Seine, FR
Long gloves in off-white soft leather with buttons, buttonhole and leather brand. Lenght : 60 cm
Louis Vuitton Off White Suhali Leather Zippy Wallet
By Louis Vuitton
Located in Lisbon, PT
The Louis Vuitton Off White Suhali Leather Zippy Wallet is the best all-in-one accessory you will
Louis Vuitton Off White Mesh, Suede and Monogram Canvas Run Away Sneakers Size
By Louis Vuitton
Located in Dubai, Al Qouz 2
Add a statement appeal to your outfit with these Louis Vuitton off-white sneakers. Made from
Louis Vuitton Off White Leather Messenger Bag
By Louis Vuitton
Located in Fukuoka, Kyushu
Louis Vuitton crossbody bag. It has one open slip pocket on front with zipper. Top access is secure
Louis Vuitton Off White Leather Suhali International Wallet
By Louis Vuitton
Located in Irvine, CA
Created from Suhali leather, the Porte-Tresor wallet has a fine finish. The wallet features gold-tone metal detailing and a flap that opens as a trifold revealing a compartment withi...
Louis Vuitton Off White Suhali Leather Lingenieux PM Bag
By Louis Vuitton
Located in Dubai, Al Qouz 2
This Louis Vuitton Lingenieux PM bag is crafted to perfection. This off-white Suhali leather bag is
Louis Vuitton Off White Leather Major Loafers Size 45
By Louis Vuitton
Located in Dubai, Al Qouz 2
Crafted with beauty from leather, this pair of off-white loafers by Louis Vuitton is a blend of
Louis Vuitton Off White Leather Oxford Loafers Size 38.5
By Louis Vuitton
Located in Dubai, Al Qouz 2
Louis Vuitton loafers are loved by men and women worldwide and are perfect for making a fashion
Louis Vuitton Off White Monogram Mahina Leather XL Bag
By Louis Vuitton
Located in Dubai, Al Qouz 2
This Louis Vuitton bag is designed exquisitely. Its subtle off-white body is roomy and perfect for
Louis Vuitton Off White Suhali Leather Lingenieux PM Bag
By Louis Vuitton
Located in Dubai, Al Qouz 2
This Louis Vuitton Lingenieux PM bag is crafted to perfection. This off-white Suhali leather bag is
Louis Vuitton Off White Striped Wool Short Sleeve Sweater
By Louis Vuitton
Located in Dubai, Al Qouz 2
A winter outing without a sweater is next to impossible. Thankfully, a stylish sweater like this will always enrich your outfit effortlessly. Designed with quality fabrics, this swea...
Louis Vuitton Off White Leather Embellished Thong Flats Size 37
By Louis Vuitton
Located in Dubai, Al Qouz 2
Opt for a relaxed day out in these flat sandals from Louis Vuitton. They've been designed with
Louis Vuitton Off White Leather Monte Carlo Loafers Size 39
By Louis Vuitton
Located in Dubai, Al Qouz 2
Look sharp and neat with this pair of Monte Carlo loafers from Louis Vuitton. They have been
Louis Vuitton Off White Leather Monte Carlo Loafers Size 37
By Louis Vuitton
Located in Dubai, Al Qouz 2
Look sharp and neat with this pair of Monte Carlo loafers from Louis Vuitton. They have been
Louis Vuitton Off White Printed Cotton Long Sleeve Shirt M
By Louis Vuitton
Located in Dubai, Al Qouz 2
Add a dash of fun style to your closet with this shirt from Louis Vuitton. The interesting print
Louis Vuitton Off White Printed Cotton Long Sleeve Shirt M
By Louis Vuitton
Located in Dubai, Al Qouz 2
Add a dash of fun style to your closet with this shirt from Louis Vuitton. The interesting print
Louis Vuitton Off White Printed Cotton Long Sleeve Shirt M
By Louis Vuitton
Located in Dubai, Al Qouz 2
Add a dash of fun style to your closet with this shirt from Louis Vuitton. The interesting print
Louis Vuitton Mesh, Suede & Monogram Canvas Run Away Sneakers Size 38.5
By Louis Vuitton
Located in Dubai, Al Qouz 2
Add a statement appeal to your outfit with these Louis Vuitton off-white sneakers. Made from
Louis Vuitton Off-White Canvas Love Logo Ballet Flats Size 39.5
By Louis Vuitton
Located in Dubai, Al Qouz 2
Lend a luxurious appeal to your casuals with these chic ballet flats from Louis Vuitton. Crafted
Louis Vuitton Off-White Canvas Love Logo Ballet Flats Size 39.5
By Louis Vuitton
Located in Dubai, Al Qouz 2
Lend a luxurious appeal to your casuals with these chic ballet flats from Louis Vuitton. Crafted
Louis Vuitton Off White/Grey Damier Cubic Speedy Cube PM Bag
By Louis Vuitton
Located in Dubai, Al Qouz 2
Louis Vuittons creations are popular owing to their high style and functionality. This bag like all
Louis Vuitton Off-White Canvas Love Logo Ballet Flats Size 39
By Louis Vuitton
Located in Dubai, Al Qouz 2
Lend a luxurious appeal to your casuals with these chic ballet flats from Louis Vuitton. Crafted
Louis Vuitton Off-White Printed Denim Skinny Jeans S Waist 27"
By Louis Vuitton
Located in Dubai, Al Qouz 2
A good pair of jeans always makes the closet complete. This pair of jeans is tailored with such skill and style that it will be your favorite in no time. It will give you a comfortab...
Louis Vuitton Off White Cotton Lace Trimmed Button Front Shirt L
By Louis Vuitton
Located in Dubai, Al Qouz 2
Shirts are an indispensable part of a wardrobe, so this brand brings you a creation that is both versatile and stylish. It has been tailored from quality material in a versatile shad...
Louis Vuitton Off White Nubuck Leather Lace Up Brogue Sneakers Size 37
By Louis Vuitton
Located in Dubai, Al Qouz 2
Femininity meets functionality in these sneakers from Louis Vuitton. Crafted from nubuck leather
Louis Vuitton Off-White Patent Leather Apple Peep Toe Pumps Size 36.5
By Louis Vuitton
Located in Dubai, Al Qouz 2
The timeless design and enhanced comfort of these Louis Vuitton pumps make it a must have. Crafted
Louis Vuitton Off White ( Rare ) Life Saver Logo 220781 Tank Top/Cami
By Louis Vuitton
Located in Forest Hills, NY
Made In: Italy Measurements: Shoulders: 9.5" Bust: 14.5" Waist: 13.75" Length: 22" OVERALL VERY GOOD CONDITION ( 8/10 or AB ) Signs of Wear: Tank top shows minimal signs of use. Thi...
Louis Vuitton Off White Monogram Suede and Leather Cliff Top Sneakers Size 39
By Louis Vuitton
Located in Dubai, Al Qouz 2
Crafted from monogrammed suede and leather, this Louis Vuitton pair has a front lace-up closure
Louis Vuitton Off White Monogram Suede and Leather Cliff Top Sneakers Size 37
By Louis Vuitton
Located in Dubai, Al Qouz 2
Don a cool, casual look with these off-white sneakers from the house of Louis Vuitton. They are
Sold
W 3.15 in L 9.45 in
Louis Vuitton Off White Monogram Suede and Leather Cliff Top Sneakers Size 37
By Louis Vuitton
Located in Dubai, Al Qouz 2
Don a cool, casual look with these off-white sneakers from the house of Louis Vuitton. They are
Louis Vuitton Off White Monogram Canvas Patent Leather Bow Slide Sandals Size 38
By Louis Vuitton
Located in Dubai, Al Qouz 2
These sandals will frame your feet in an elegant manner. Crafted from quality materials, they display a classy design and comfortable insoles.
Louis Vuitton Alma Handbag Monogram Vernis PM
By Louis Vuitton
Located in NY, NY
classic style that is perfect for all seasons. Crafted from Louis Vuitton's off-white monogram vernis
Louis Vuitton Avalon Handbag Monogram Vernis MM
By Louis Vuitton
Located in NY, NY
classic style that is perfect for all seasons. Crafted from Louis Vuitton's off white monogram vernis
Louis Vuitton Alma Handbag Monogram Vernis PM
By Louis Vuitton
Located in NY, NY
classic style that is perfect for all seasons. Crafted from Louis Vuitton's off-white monogram vernis
Louis Vuitton Saumur Handbag Mini Lin
By Louis Vuitton
Located in NY, NY
classic saddle bag with style and functionality. Crafted in Louis Vuitton's off-white mini lin monogram
Louis Vuitton Alma Handbag Monogram Vernis PM
By Louis Vuitton
Located in NY, NY
classic style that is perfect for all seasons. Crafted from Louis Vuitton's off-white monogram vernis
Louis Vuitton Suhali Le Fabuleux Handbag in Off White
By Louis Vuitton
Located in Teaneck, NJ
This Louis Vuitton White Suhali Le Fabuleux is a stunning bag. It has a structured yet elegant
Louis Vuitton Ivory Off White Leather Pont Neuf PM Satchel Bag
By Louis Vuitton
Located in Irvine, CA
Crafted out of Ivory White epi leather, silver-tone hardware, zip top closure, and dual rolled
Louis Vuitton Cream/Off White Suhali Leather Le Radieux Bag
By Louis Vuitton
Located in Dubai, Al Qouz 2
Marked by flawless craftsmanship and enduring appeal, this Louis Vuitton bag is bound to be a
Louis Vuitton Pink/Off White Leather and Patent Matchmake Pumps Size 38.5
By Louis Vuitton
Located in Dubai, Al Qouz 2
Curvaceous arches a feminine appeal and a well built structure define this set of designer pumps. Coming with comfortable insoles and sleek heels style them with your favorite outfits.
VALENTINO c.1990's 2pc White Blazer Wide Leg Trouser Pants Power Suit Set
By Valentino, Valentino Garavani
Located in Thiensville, WI
VALENTINO c.1990's 2pc White Twill Blazer & Wide Leg Trouser Pants Suit Set Circa: 1990’s Label(s): Valentino Roma Designer: Valentino Garavani Style: Pants suit set Color(s): Whit...
HERMES Havane brown Clemence leather BOLIDE 45 Travel Bag
By Hermès
Located in Zürich, CH
Hermes "Bolide" travel bag in Havane (chestnut brown) Taurillon Clemence leather. Open with a zipper on top. Lined in leather and beige cotton. Has been carried with two small black ...
$17,184Sale Price|35% Off
Christian Dior by Galliano Samourai Limited Edition bag NWOT
By John Galliano for Christian Dior, Christian Dior
Located in Capri, IT
Christian Dior by Galliano Samourai Limited Edition bag NWOT Christian Dior grey croco leather samourai handle bag NWOT totally made with grey croco leather and bakelite hardware Des...
Dolce & Gabbana navy feathered pant suit, fw 1990
By Dolce & Gabbana
Located in London, GB
Dolce & Gabbana navy cotton spandex pant suit comprising: wide cut button up blouse with fitted sleeves and feathered collar, and fitted high waisted pants. Fall-Winter 1990
ALEXANDER McQUEEN S/S 1996 Brown Plunging Keyhole Neck Bodycon Midi Dress
By Alexander McQueen
Located in Thiensville, WI
ALEXANDER McQUEEN S/S 1996 Brown Plunging Keyhole Neck Bodycon Midi Dress Brand / Manufacturer: Alexander McQueen Collection: Spring / Summer 1996 Designer: Alexander McQueen Sty...
Louis Vuitton Vintage Monogram Mini Lin Speedy 30 Bag
By Louis Vuitton
Located in Scottsdale, AZ
The Louis Vuitton Vintage Monogram Mini Lin Speedy 30 is crafted from iconic Ebene monogram canvas, complemented by dark brown leather trim and dual rounded handles. Measuring 11.8" ...
$6,920
H 3.1 in W 3.9 in L 0.8 in
Chanel Waist Classic Flap Rare Vintage 90s Limited Edition Micro Mini Bronze Bag
By Chanel
Located in Miami, FL
Chanel Rare Vintage 90's Limited Edition Micro Mini Classic Flap Bag 1991 {VINTAGE 33 Years} Gold Hardware Bronze quilted lambskin leather CC Turnlock Leather lined interior 3.9" W ...
2000s Gucci by Tom Ford Red Karung Snakeskin Acrylic Lucite Handle Bag
By Tom Ford for Gucci, Gucci
Located in West Hollywood, CA
This rare deep red Gucci bag from the early 2000s is crafted from dyed Karung snakeskin and finished with gold-tone hardware and a sculptural red lucite handle. Approximate Measure...
1990s Moschino Cheap & Chic Animal Print Vintage 90s Silk Short Sleeve Top
By Moschino
Located in San Diego, CA
Beautiful vintage MOSCHINO Cheap & Chic silk animal print blouse! Features leopard, zebra, cheetah, and tiger prints throughout. Warm colors of brown, ivory, trimmed with black lace....
Oscar de la Renta Resort 2009 Runway One Shoulder Silk Toga Dress $3, 200 BNWT
By Oscar De La Renta
Located in San Diego, CA
Amazing brand new with tags Oscar de la Renta silk one shoulder dress! Detailed for $3,200! Featured in the Resort 2009 Oscar Runway Collection (see pictures). One shoulder can be wo...
UNWORN Emilio Pucci by Peter Dundas 2011 Navy Crochet Knit Maxi Dress Gown 42
By Emilio Pucci, Peter Dundas
Located in Switzerland, CH
ABSOLUTELY INSANE EMILIO PUCCI MIDNIGHT BLUE CROCHET KNIT CUTOUT GOWN DESIGNED BY PETER DUNDAS SOLD OUT IMMEDIATELY WORN BY TOPMODELS AS CLAUDIA SCHIFFER, MIRANDA KERR AND MANY OT...
ALEXANDER McQUEEN A/W 2006 “The Widows of Culloden” Tartan Layered Blazer
By Alexander McQueen
Located in Thiensville, WI
ALEXANDER McQUEEN A/W 2006 “The Widows of Culloden” Tartan Layered Blazer Brand / Manufacturer: Alexander McQueen Collection: Autumn / Winter 2006 “The Widows of Culloden” Design...
New Roberto Cavalli Buckle Stiletto Heel Black Leather Platform Boots 37 - US 7
By Roberto Cavalli
Located in Montgomery, TX
New Roberto Cavalli Black Leather High Heel Boots Designer size - 37 Style - BQS023-PZ220 Smooth Black Leather, Multiple Straps, Gold-Tone Buckles with Engraved Logo, Inner Half Zip...
$2,600Sale Price|20% Off
GUCCI brown Ostrich leather LARGE Shoulder Bag
By Gucci
Located in Zürich, CH
Gucci large tote bag in pale brown ostrich leather. Lined in ochre monogram canvas with one zip pocket against the back. Has been carried with some soft color transfer, bag is slight...
$5,130
Size: FR 34 - IT 38 - UK 6 - US 2
Alexander McQueen metallic tweed high collar skirt suit, fw 2004
By Alexander McQueen
Located in London, GB
Alexander McQueen metallic tweed skirt suit. Structured jacket with high turn-over collar, front zip fastening, silk lining and Chanel style chain on the hem. Sold with matching knee...
1970s Edwardian Style Cream Chiffon Maxi Dress
Located in London, GB
This enchanting 1970s wedding gown draws on the decade’s love affair with certain aspects of 'Victorina' and Edwardian tailoring. It is crafted from a manmade, off-white chiffon trim...
The story behind iconic luxury brand Louis Vuitton — best known for its esteemed handbags, crossbody bags, leather goods, ready-to-wear clothing and more — is one of craft and innovation in the worlds of fashion, jewelry and furniture.
The company’s modest origins can be traced back to when its founder, Louis Vuitton (1821–92), wishing to free himself from the conventional lifestyle in his provincial French city of Anchay as well as a difficult stepmother, left in the early 1830s to make a new life in Paris. The young Vuitton was 13 at the time and would need to travel on foot to get to the capital, which was hundreds of miles away. With stops along the way to make money so that he could forge ahead, the journey took a couple of years, but reward was close at hand.
When he arrived in Paris, Vuitton made a living with his hands. He toiled as a box maker and packer for more than a decade and built relationships with royals and members of the upper class while working for the empress of France, Eugenie de Montijo. In 1854, Vuitton launched his namesake company. The craftsman opened a humble workshop on rue Neuve des Capucines and advertised his services with a small poster that read: “Securely packs the most fragile objects. Specializing in packing fashions.”
Long before his brand would become known globally for its exemplary top-handle bags and stylish totes, Vuitton produced stackable and rectangular trunks. The most common trunks of the era were round, which weren’t ideal for toting and storing. In 1858, Vuitton debuted his lightweight, handcrafted canvas trunks, which were sturdy, rugged and equipped with convenient compartments. Travel’s popularity broadened in the late 19th century, and Vuitton’s trunks could easily be packed into train cars and ships — upright trunks meant hanging wardrobe storage that would allow his clients to transport their sophisticated garments without worry. Demand increased and the company grew. When Louis Vuitton died in 1892, control of the luxury house was passed onto his only son, Georges Vuitton.
In 1914, a Louis Vuitton store opened at 70 Champs-Élysées. The largest travel-goods store in the world at the time, it became the company’s flagship.
The Louis Vuitton brand embodies all the attributes of luxury, from the craftsmanship, exclusivity and relevance to heritage. It’s only appropriate that it boasts one of the most recognizable insignias — the imaginative interlocking of letters and fleurettes — in the fashion world. The famous LV monogram was first used in 1896 as part of an initiative by Georges to prevent counterfeiting of his coveted new line of travel trunks. It’s one of the earliest examples of fashion branding.
The LV monogram would soon appear on everything from bags and various fashion accessories to alligator-skin champagne cases, from stylish apparel and earrings to teddy bears and airplane models.
On 1stDibs, the unmistakable insignia can be found on both modern and vintage Louis Vuitton shoulder bags, suitcases, original 19th-century trunks, jackets and more.
Diamonds and sapphires still played a starring role, but less popular stones popped up too.
The Japanese artist is one of many creators with whom the French fashion house has partnered to impressive effect.
The late designer created an iridescent, irreverent take on the nearly century-old travel staple.
What are the telltale signs that you're holding a real Louis Vuitton and not a knockoff? We spoke with expert Diane D’Amato to find out. Of course, you don't have to worry about fakes on 1stDibs, where every seller is highly vetted.
The venerable brand has earned accolades (and gained new fans) for partnerships that meld fashion with art.
From Chanel to YSL, the logos of some legacy fashion houses spark instant brand recognition and have come to symbolize a kind of luxury that feels at once aspirational and attainable.
1stDibs dealers discuss the challenges of this unprecedented time, and the signs of hope.
When the name of a bag is as well-known as its brand, you know it's a classic.