2020s Gucci Diana Medium Shoulder Bag
By Gucci
Located in Arnhem, NL
Gucci Diana Medium shoulder bag made of brown leather with gold toned hardware. The bag is lined
2020s Gucci Diana Medium Shoulder Bag
By Gucci
Located in Arnhem, NL
Gucci Diana Medium shoulder bag made of brown leather with gold toned hardware. The bag is lined
Gucci Diana Mini Black Leather Tote Bag
By Gucci
Located in Brossard, QC
The black leather Gucci Diana Mini Tote features shiny gold detailing. It comes equipped with two
Gucci Mint Green Calfskin Bamboo Small Diana Shoulder Bag
By Gucci
Located in New York, NY
Listing Title: Gucci Mint Green Calfskin Bamboo Small Diana Shoulder Bag SKU: 152236 MSRP: 2650.00
Gucci Diana Mini Blue Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
Gucci Diana Mini Blue Leather Bag Bamboo Handle with Strap These are professional photos of the
$2,080Sale Price|20% Off
Gucci Diana Mini Blue Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
CONDITION: MINT LIKE NEW DETAILS GUCCI Diana Bamboo handles Blue calfskin leather Beige suede
Gucci GG Rhombus Small Diana Top Handle Tote Bag NM
By Gucci
Located in Scottsdale, AZ
Indulge in luxury with the Gucci GG Rhombus Diana Bamboo Tote. Meticulously handcrafted in Italy
Gucci Diana Bamboo medium Bag
Located in Carnate, IT
Gucci Diana Bamboo bag. In brown leather and gold hardware. Iconic bamboo handles. Height 30 cm
Gucci Diana Small East West Cream White Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
Gucci Diana Small East West Cream White Leather Bag Bamboo Handle with Strap These are professional
$2,592Sale Price|20% Off
GUCCI Diana NM Small bamboo handle scaled leather crossbody bag
By Alessandro Michele, Gucci
Located in Hong Kong, NT
GUCCI Diana NM Small bamboo handle scaled leather crossbody bag Reference: TGAS/E00055 Brand: Gucci
Lady Diana Gucci Bag
By Gucci
Located in Queens Village, NY
-Stunning Brand New never worn Lady Diana Gucci Bag - Only 1 made in the world in this combo of
Gucci Pebbled Leather Black Diana Bamboo Hobo Bag Medium
By Alessandro Michele
Located in Montreal, Quebec
GUCCI PEBBLED LEATHER BLACK DIANA BAMBOO HOBO BAG MEDIUM Vintage Gucci bag displaying classic
Gucci Ivory Diana Handbag With Bamboo Handle
By Gucci
Located in West Palm Beach, FL
Gucci Ivory Diana Handbag W/ Bamboo Handle This classic Gucci Diana bag is made of leather. It has
Gucci Diana Jumbo GG Small Tote Bag
By Gucci
Located in Scottsdale, AZ
Elevate your style with the Gucci Diana Jumbo GG Small Tote Bag. Made in Italy with Jumbo GG Canvas
GUCCI brown leather DIANA SMALL TOTE Bag
By Gucci
Located in Zürich, CH
100% authentic Gucci Diana Small Tote Bag in brown calfskin, combining recognizable elements of the
GUCCI brown leather DIANA SMALL TOTE Bag
By Gucci
Located in Zürich, CH
100% authentic Gucci Diana Small Tote Bag in brown calfskin, combining recognizable elements of the
GUCCI off-white leather DIANA SMALL TOTE Bag
By Gucci
Located in Zürich, CH
100% authentic Gucci Diana Small Tote Bag in ecru calfskin, combining recognizable elements of the
GUCCI light blue leather DIANA MEDIUM TOTE Bag
By Gucci
Located in Zürich, CH
100% authentic Gucci Diana Medium Tote Bag in light blue calfskin, combining recognizable elements
Gucci Vintage Brown Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
Gucci Black Smooth Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Black Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Red Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in red leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage White Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in white leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Brown Suede Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in brown suede and leather. Double distinctive Bamboo handle
Gucci Tan Beige Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless luxury with this stunning Gucci Bamboo tote bag, a true testament
Gucci Vintage Dark Grey Leather Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
Gucci Vintage Dark Grey Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in dark grey/gunmetal leather. Double distinctive Bamboo handle
Gucci Vintage Beige Leather Princess Diana XL Maxi Bamboo Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo Maxi XL tote bag in beige leather. Double distinctive Bamboo handle
Gucci Vintage Dark Grey Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
Gucci Diana Mini Brown Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
CONDITION: EXCELLNT Light rubbing and scratches to the leather, and handles. DETAILS GUCCI
Gucci Diana Mini Blue Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
stains overall DETAILS GUCCI Diana Bamboo handles Blue leather Beige suede lining Gold-tone hardware
Gucci Vintage Tan Brown Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in tan brown leather. Double distinctive Bamboo handle. Princess
Gucci Vintage Green Suede Leather Princess Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Princess Diana, was snapped carrying a this model on several occasions. Details MATERIAL: Suede
Gucci Vintage Black Suede Leather Princess Diana Maxi XL Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo Maxi XL tote bag in black suede and leather. Double distinctive Bamboo
Sold
H 9 in D 2.75 in L 10.6 in
Gucci Black Small Calfskin Leather Diana Bamboo Bag w/ Crossbody Strap
By Gucci
Located in New York, NY
Gucci Black Small Calfskin Leather Diana Bamboo Bag w/ Strap Made In: Italy Color: Black Hardware
1990s Vintage Gucci Khaki Leather Bamboo Tote Diana Tote Bag (Medium)
By Gucci
Located in Bangkok, TH
1990s Gucci bamboo tote in khaki leather. The Bamboo tote is one of Princess Diana's favorite
Gucci Green Leather Bamboo XL Princess Diana GG Tote Bag with Straps
By Gucci
Located in Rome, Rome
certificate will be provided at no further cost Gucci re-designed the vintage classic model of the Diana bag
Sold
H 11 in W 5.25 in L 13.25 in
1990s Vintage GUCCI Black Ostrich Leather Bamboo Tote Diana Tote Bag (Medium)
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of exotic ostrich skin in black featuring matt gold
Sold
H 14 in W 5.5 in L 16.5 in
Vintage GUCCI Large Diana Tote Bamboo Tote Bag Brown Leather Single Compartment
By Gucci
Located in Bangkok, TH
This large vintage Gucci Diana bamboo tote bag is crafted of pigskin leather in caramel featuring
Gucci Diana Small Tan Brown Calfskin Leather Bamboo Top Handles Crossbody Bag
By Gucci
Located in AUBERVILLIERS, FR
stains overall. DETAILS GUCCI Diana Bamboo handles Calfskin leather Tan Brown Beige suede lining Gold
Sold
H 13.5 in W 5 in L 16.5 in
Vintage GUCCI Large Diana Tote Bamboo Tote Bag Leather Brown Single Compartment
By Gucci
Located in Bangkok, TH
This vintage Gucci Diana bamboo tote bag in large size is crafted of smooth calfskin leather in
Sold
H 11 in W 5.5 in L 13 in
1990s Vintage GUCCI Mustard Yellow Leather Bamboo Tote Diana Tote Bag (Medium)
By Gucci
Located in Bangkok, TH
1990s Gucci bamboo tote in mustard yellow leather. The Bamboo tote is one of Princess Diana
GUCCI Diana NM Small bamboo handle scaled leather crossbody bag
By Alessandro Michele, Gucci
Located in Hong Kong, NT
GUCCI Diana NM Small bamboo handle scaled leather crossbody bag Reference: TGAS/E00055 Brand: Gucci
Chanel Vintage 1991/92 Diana Flap Bag
By Tom Ford for Gucci
Located in London, GB
We are excited to present this iconic Vintage 1991/92 Chanel Diana flap bag in black quilted
Gucci Diana Mini Blue Leather Tote Bag
By Gucci
Located in Brossard, QC
The blue leather Gucci Diana Mini Tote features shiny gold detailing. It comes equipped with two
Sold
H 11 in W 5.5 in L 13 in
Vintage GUCCI Burgundy Suede Leather Bamboo Tote Bag Gucci Diana Tote Bag
By Gucci
Located in Bangkok, TH
This vintage GUCCI Diana bamboo tote is crafted of pigskin’s leather and suede in burgundy and matt
Gucci Vintage Yellow Leather Princess Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in yellow mustard leather. Double distinctive Bamboo handle
Gucci Vintage Blue Suede Princess Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in blue suede with genuine leather trim. Double distinctive Bamboo
Gucci Vintage Black Leather Princess Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Black Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Black Leather Princess Diana Bag Bamboo Tote
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Black Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Black Suede Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black suede and leather. Double distinctive Bamboo handle
Gucci Vintage Black Suede Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Elegant, iconic, and unmistakably Gucci - this Black Suede and Leather Gucci Bamboo Tote Bag is a
Gucci Vintage Black Leather Princess Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this beautiful Gucci Diana Bamboo tote bag in classic
Gucci Vintage Black Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Vintage Black Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in black leather. Double distinctive Bamboo handle. Princess Diana
Gucci Tan Beige Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless luxury with this stunning Gucci Bamboo tote bag, a true testament
Sold
H 14 in W 5.75 in L 17 in
1990s Vintage GUCCI Brown Leather Bamboo Tote Gucci Diana Tote Bag (Large)
By Gucci
Located in Bangkok, TH
1990s Large sized Gucci bamboo tote in brown leather. The Bamboo tote is one of Princess Diana
Gucci Diana Mini Green Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
CONDITION: MINT LIKE NEW DETAILS GUCCI Diana Bamboo handles Green calfskin leather Beige suede
Gucci Vintage Light Blue Leather Princess Diana Bamboo Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in light blue leather. Double distinctive Bamboo handle. Princess
Gucci Diana Mini Green Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
CONDITION: EXCELLENT This preloved authentic bag is in excellent condition with minor signs of use
Gucci Vintage Beige Patent Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo tote bag in beige patent leather. Double distinctive Bamboo handle. Princess
Gucci Vintage Beige Leather Princess Diana XL Maxi Bamboo Bag
By Gucci
Located in Rome, Rome
Beautiful Gucci Bamboo Maxi XL tote bag in beige leather. Double distinctive Bamboo handle
Gucci Diana Mini White Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
CONDITION: MINT LIKE NEW DETAILS GUCCI Diana Bamboo handles White calfskin leather Beige suede
Gucci Diana Mini Green Leather Bag Bamboo Handle with Strap
By Gucci
Located in AUBERVILLIERS, FR
CONDITION: MINT LIKE NEW Missing one neo yellow handle belt DETAILS GUCCI Diana Bamboo handles
Gucci Vintage Dark Grey Leather Bamboo Princess Diana Tote Bag
By Gucci
Located in Rome, Rome
Step into the world of timeless elegance with this stunning vintage Gucci Bamboo tote bag, crafted
FENDI new pink sequins baguette 2024
By Fendi
Located in Rubiera, RE
FENDI New pink sequins baguette 2024 Iconic medium-sized Baguette bag, finely embroidered all-over with pink sequins in different shapes and sizes for a 3D effect and decorated with ...
Alexander McQueen Asymmetric Dress with Chain Cutout SS 2006
By Alexander McQueen
Located in Water Mill, NY
A fabulous black silk jersey dress by Alexander McQueen. It is fitted with a scoop neckline, one short sleeve and a circular nude mesh cut out at one side covered with rows of drapi...
2000s Burberry Navy Blue Shoulder Bag
By Burberry
Located in Arnhem, NL
Burberry shoulder bag made of blue navy textured leather with gold toned hardware. The interior is lined with black fabric and navy blue leather, and next to the major compartment it...
$1,036Sale Price|20% Off
Size: 10
1990s Bob Mackie Size 10 Black Crepe Sexy 90s Vintage High Slit Evening Gown
By Bob Mackie
Located in San Diego, CA
Sexy, yet sophisticated 1990s BOB MACKIE black crepe bodycon evening dress! Features an elegant sweetheart neckline, with satin trim. Figure flattering silhouette that hugs the body ...
John Galliano for Christian Dior Silk Ruffle Hem Dress
By Christian Dior, John Galliano
Located in Water Mill, NY
A gorgeous silk dress by John Galliano for Christian Dior in brightly colored flowers on a navy and burgundy background. The spaghetti strap bodice is semi fitted and adorned on one ...
Prada Green Bag In Fox And Lizard
By Prada
Located in Paris, FR
It can be carried by hand in a clutch and on the shoulder with its removable strap in green lizard and ruthenium metal chain. The interior is in pale pink beige lambskin with two sma...
HERMES black Togo leather BIRKIN 30 Bag Ghw
By Hermès
Located in Zürich, CH
This 100% authentic Hermès Birkin 30 bag is crafted from luxurious black Veau Togo leather, showcasing elegant gold-plated hardware. The interior is lined in Chèvre (goat skin) and f...
Louis Vuitton Paris Italian Knit Brown Cardigan c 21st c
By Louis Vuitton
Located in University City, MO
Louis Vuitton Paris Italian knit brown cardigan sweater Size M The chic Italian knit cardigan is designed with a muted light brown shade; accented with subtle gold metallic knit band...
$595
Size: best fits M/L, see measurements
Christian Lacroix 1990s Black Gold Accent Pocket Front Maxi Wrap Dress Gown
By Christian Lacroix
Located in San Francisco, CA
Christian Lacroix vintage black full length wrap dress with gold embellishment at one strap. Fastens closed at other strap and wraps with belt and snap at waist. Patch pockets at fr...
$760Sale Price|20% Off
ALEXANDER MCQUEEN white RIBBED & OPEN KNIT PEPLUM Dress S
By Alexander McQueen
Located in Zürich, CH
Alexander McQueen ribbed and open knit peplum dress in cream polyamide (43%), cotton (37%), viscose (11%), nylon (5%) and polyester (4%). Has short sleeves and a solid knit skirt. Ha...
Revillon Sable Fur Coat for Saks Fifth Avenue
By Revillon Frères
Located in Los Angeles, CA
This is an absolutely sumptuous natural brown Sable fur coat, by Revillon for Saks Fifth Avenue. This coat has a large notched collar, two front slit pockets, an open front and is ...
Hermès Birkin 30 Black Togo Palladium
By Hermès
Located in West Hollywood, CA
Hermès authentic birkin 30 cm in black Togo leather and palladium hardware. Comes with clochette, tirette, lock and two keys. First letter X. Comes with rain protection, booklet, ori...
Fendi Baguette Raffia Straw Beige and Brown Leather Shoulder Bag
By Fendi
Located in AUBERVILLIERS, FR
This exquisite Fendi Mamma Baguette is expertly crafted from premium lambskin leather, providing a luxuriously soft and lightweight feel. The addition of a gold color and sparkling c...
Hermès 1991 Sac Bolide 35 Brown Leather Bolide Bag With Strap Hermes Spa
By Hermès
Located in PARIS, FR
Hermès Bolide model bag, size 35, in lightly grained brown (hazelnut) leather, interior in soft, coordinated leather with a large patch pocket, 2 handles for carrying by hand and a r...
NWT Vintage Bob Mackie Size 8 Black and White Color Block Sleeveless Gown Dress
By Bob Mackie
Located in San Diego, CA
Beautiful and flattering brand new with original store tags vintage BOB MACKIE black and white color block Size 8 evening gown! Features blak crepe at bust, white crepe at waist, and...
Chanel Runway Spring 2000 Multi colored Silk Skirt-38
By Chanel
Located in West Palm Beach, FL
Chanel Multi colored Silk Skirt-38 from the runway of the 2000 Spring/Summer collection. This adorable Chanel skirt is in excellent condition, it has minimal sign of use. It is made ...
Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.
Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.
At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)
In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors.
In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.
Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.
Find vintage Gucci clothing and accessories on 1stDibs.
An integral part of fashion, handbags and purses have been indispensable accessories ever since we began to carry around personal items. Level of craftsmanship, style and shape matters — from coin purses in ancient Greece to early 20th-century opera bags and onward, handbags have evolved considerably over the years to meet our needs and desires, whether or not you happen to be prioritizing functionality over a flashy exterior.
Once, a single “It” handbag ruled each fashion season. No more. Today, lovers of vintage handbags are savvier and have a wider range of shopping options. Nevertheless, classics created by the likes of Louis Vuitton, Dior and Balenciaga still rule.
“It is not a fashion bag — it is a statement bag,” says Mightychic's Debra Kent of Hermès's widely beloved accessories. “When you carry an iconic Hermès bag — Birkin, Kelly, Constance — no one knows how long you have been into this culture or if you are a newbie. Your status is validated immediately.”
First released in 1997, Fendi's Baguette rose to fame along with Carrie Bradshaw, the Sex and the City character portrayed by Sarah Jessica Parker. Recently, the design has seen such a resurgence in popularity that Fendi has reissued it.
They are part of design history, so owning a handbag has meaning. As New York–based fashion historian Sarah C. Byrd says, “You have made the choice to invest in this piece because you understand the value of it in the past and in the future to come.”
From a 1980s Chanel black leather quilted mini buckle bag to the rare Hermès Birkin 30cm Himalayan with diamond hardware to a range of 19th-century bags, find a rich variety of vintage and designer handbags and purses spanning numerous brands on 1stDibs — seasonal “It” designation no longer needed.
Created during Alessandro Michele's tenure at the brand, this sparkling, whimsical minaudière feels just right for a night out.
When the name of a bag is as well-known as its brand, you know it's a classic.