General Idea Prints and Multiples

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...

General Idea formed in 1967 in Toronto and over the next nearly 30 years, the trio made a remarkable contribution to post-modern art. With their subversive approach and interest in...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. (The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors) This print comes from "Fear Management": a set of 8 prints...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. While the medium frequently changed, General Idea early introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. (The EyeEye crest, for example, reappears in 1993 as a benefit print for the International Festival of Authors) This print comes from "Fear Management": a set of 8 prints...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. Perhaps one of the earliest of these icons is the pinching hand, or "Hand of the Spirit" which debuts around 1972 and appears frequently throughout the decade. Centered on a hand-painted background, "The Hand of the Spirit of Miss General Idea" features a vibrant crest that displays a hand with fingers curled in a mystical gesture. This print comes from "Fear Management": a set of 8 prints...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. This print comes from "Fear Management": a set of 8 prints that celebrates some of General Idea's defining and most beloved motifs by situating them on a crest. This showcases their clever blend of historical fantasy and invented patrimony. Many of these self-mythologizing crests debuted in 1986 during their exhibition at the Albright-Knox Art Gallery in Buffalo entitled: The Armoury of the 1984 Miss General Idea Pavillion. This series is a defining example of one of General Idea's most iconic motifs, the crest, which showcases their clever blend of historical fantasy and invented patrimony. Centered on a handpainted background, "The Honeymoon...

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of four decades, they made a significant ...

Offset lithograph on perforated paper Edition of 200

General Idea was formed in 1967 as a collective of three Canadian artists in Toronto, Felix Partz, Jorge Zontal and AA Bronson. Over the next 30 years, the ...

General Idea formed in 1967 in Toronto and over the next nearly 30 years made a remarkable contribution to post-modern art. Their body of work combines provocative or banal imagery with wit and irony, creating subversive cultural critiques on a wide range of topics from the role of the artist in society to the AIDS crisis. Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994. Its surviving member, AA Bronson...