Goyard Ephemera

French

Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.

Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).

François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories.

Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury Saint Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.

A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.

In 1998, the maison was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. With the help of his family, he re-established the brand as a purveyor of luxury bags that continue to garner recognition.

Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.

Goyard ephemera for sale on 1stDibs.

Find an extraordinary range of authentic Goyard ephemera available on 1stDibs. Customers who are interested in this designer might also find the work of Christian Dior, Yves Saint Laurent, and Karl Lagerfeld for Chanel appealing. On 1stDibs, find haute couture, vintage and designer Goyard ephemera from top boutiques around the world. Goyard ephemera prices can differ depending upon time period and other attributes. On 1stDibs, the price for these items starts at $1,811 and tops out at $1,811, while the average work can sell for $1,811.

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Questions About Goyard Ephemera

What is Goyard trunk?
1 Answer
1stDibs ExpertApril 5, 2022
In 1792, the House of Martin was a well-known trunk maker creating trunks and other leather goods for the French. The company was renamed in 1853 after Francois Goyard took over the business. Goyard is still in business and known for its artisanal craftsmanship and the scarcity of this luxe brand. Rather than mass-producing products like its competition, Goyard is happy to create trunks one at a time, and often with custom specifications. Find a collection of vintage and modern Goyard bags and trunks on 1stDibs.
Why is Goyard so special?
1 Answer
1stDibs ExpertJune 30, 2023
What makes Goyard so special is the heritage of the fashion house and the quality of the pieces it produces. Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic, timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares, which were once the favorite of the French aristocracy. Goyard trunks are highly sought-after antiques today. On 1stDibs, find a selection of Goyard pieces.
What is a Goyard trunk?
1 Answer
1stDibs ExpertApril 5, 2022
Serving the packing needs of French travellers, Goyard began producing its luxury trunks in 1792 under the name House of Martin. The trunks are characterized by their hand-painted monograms, unique motifs and stripes. Shop a collection of antique Goyard trunks from some of the world’s top boutiques on 1stDibs.
Why is Goyard so expensive?
1 Answer
1stDibs ExpertApril 26, 2024
Goyard is so expensive for a few reasons. First, the French fashion house uses costly materials, including its signature Goyardine canvas made of natural hemp, linen and cotton fibers. Also, artisans perform much of the crafting process by hand, making manufacturing expenses considerable. Finally, Goyard produces only a limited number of bags each year. Since demand often outweighs supply, Goyard is able to sell its pieces at aspirational price points. Explore a selection of Goyard bags on 1stDibs.
Does Goyard make backpacks?
1 Answer
1stDibs ExpertApril 5, 2022
Yes, Goyard makes very popular and luxe backpacks. Since 1853, Goyard has been making luxury and quality trunks, establishing a solid reputation in the world of travel. It only makes sense that they’ve expanded their line to include backpacks—today’s effortless way to tote and travel. On 1stDibs, find a collection of authentic Goyard pieces from some of the world’s top sellers.
How do you spot a fake Goyard?
1 Answer
1stDibs ExpertMarch 3, 2023
To spot a fake Goyard bag, examine the print closely. On authentic pieces, you'll see a crisp, well-defined print with easy-to-read letters and clear markings. Replicas rarely are able to perfectly emulate Goyard's signature motif. Shop a range of Goyard handbags from some of the world's top sellers on 1stDibs.
How can I buy a Goyard in the US?
1 Answer
1stDibs ExpertApril 5, 2022
To buy a Goyard bag in the US, visit high-end boutiques in big cities like New York, San Francisco and Beverly Hills. You can also shop for Goyard bags from some of the world’s top sellers on 1stDibs. Originating in 1792 as the House of Martin with a focus on trunk-making, the luxury leather goods business served the packing needs of French travelers. It was renamed in 1853, after the business passed to François Goyard, who began as an apprentice in 1845.
Is Goyard easy to get?
1 Answer
1stDibs ExpertApril 5, 2024
Whether Goyard is easy to get varies. The French luxury fashion house produces only a limited number of pieces each year, and demand is often high. As a result, certain pieces may be in short supply at the brand's boutiques. In addition, Goyard does not have an online store or partner with third-party e-commerce retailers, which can add to the difficulty of making a purchase. You can, however, find Goyard pieces on trusted online platforms. Explore a diverse assortment of Goyard bags and accessories on 1stDibs.
Is goyard good quality
1 Answer
ChicjoySeptember 24, 2020
Goyard bags are of outstanding quality, featuring durable coated canvas material and excellent workmanship. Personalizations of Goyard bags are still hand-painted by Goyard artisans in the house’s ateliers.
What are Goyard bags made from?
1 Answer
ChicjoySeptember 24, 2020
Goyard bags are made from coated canvas, leather trims, and fabric interiors. The exterior can be cleaned by wiping it down with a soft cloth dampened with gentle soap and water.
Why is Goyard so hard to find?
1 Answer
1stDibs ExpertMay 14, 2024
Goyard is so hard to find because the supply is much smaller than the demand for the French luxury fashion house's iconic bags. Skilled artisans produce each piece by hand through a process that takes about four weeks, and the lengthy manufacturing process means that Goyard can only make a limited number of bags each year. In addition, Goyard makes its bags available for sale through an official online website and limits customers to four annual purchases, increasing demand and further reducing supply. On 1stDibs, explore a selection of Goyard bags.
What makes Goyard so expensive?
1 Answer
1stDibs ExpertJuly 31, 2024
There are a couple of reasons why some shoppers may consider Goyard bags to be expensive.

First, the celebrated French fashion house works solely with sumptuous, costly materials like the proprietary water-resistant fabric Goyardine, which consists of fine natural fibers such as hemp, linen and cotton. All Goyard wallets, shoulder bags, totes and other goods are entirely handmade, a painstaking process that can take up to a few months per item. In addition, there is an exclusivity factor. Goyard produces only a limited number of bags each year, and demand for them is very high. This has a considerable effect on the price of these very durable and desirable accessories.

Find a range of Goyard bags for sale on 1stDibs.
Can I customize a Goyard bag?
1 Answer
1stDibs ExpertApril 5, 2022
Yes, you can indeed customize a Goyard. Whether you’ve owned the bag for some time or have just received it, Goyard offers a variety of choices for personalization and customization. Shop a collection of Goyard bags from some of the world’s top sellers on 1stDibs.
Does Goyard have an online store?
1 Answer
1stDibs ExpertMarch 25, 2024
No, Goyard does not have an online store. The French fashion house does provide distance ordering services through some of its boutiques, and you can learn more about them on the official Goyard website. Alternatively, you can shop for Goyard handbags and accessories on trusted online platforms like 1stDibs.
Why does Goyard not sell online?
1 Answer
1stDibs ExpertApril 5, 2024
The exact reason why Goyard doesn't sell online has never been stated. However, many people speculate that the French luxury fashion house has refrained from entering the online market in order to control access to its pieces. In this way, Goyard is able to maintain its reputation for being an exclusive brand. Shop a variety of Goyard bags and accessories on 1stDibs.
What is the most popular Goyard bag?
1 Answer
1stDibs ExpertApril 5, 2022
What Goyard bag is the most popular is largely a matter of personal opinion. Some of the French luxury brand's most notable styles include the Anjou, the Saint Louis, the Saigon Top Handle, the Aligre, the Petite Flot and the Minaudiere. Shop a collection of Goyard bags on 1stDibs.
What is so special about Goyard bags?
1 Answer
1stDibs ExpertFebruary 1, 2024
What is so special about Goyard bags comes down to their materials. Most Goyard bags feature Goyardine, a canvas made from hemp, linen and cotton. Durable and lightweight, it features a distinctive "Y" pattern created from three chevrons of different shades. A coating on the canvas makes it resistant to both staining and the effects of water, making Goyard bags capable of standing the test of time even with daily use. Find a collection of Goyard bags on 1stDibs.
What is the Goyard pattern called?
1 Answer
1stDibs ExpertMarch 15, 2024
The Goyard pattern doesn't have a name, but the French luxury fashion house calls the fabric that features it Goyardine. The son of the maison's founder, Edmond Goyard, created this proprietary fabric and its unique print in 1892. The pattern incorporates the Y found in the center of the Goyard surname and dotted chevrons meant to represent the logging industry, which employed the Goyard family prior to the founding of their fashion house in 1792. On 1stDibs, explore a collection of Goyard bags.
How can you tell if a Goyard wallet is real?
1 Answer
1stDibs ExpertOctober 15, 2024
To tell if a Goyard wallet is real, first look closely at the classic “Y” pattern print, which appears on most of the luxury maker's small leather goods. On a genuine piece, all Y forms will touch one another. Counterfeiters often struggle to reproduce the complex pattern correctly, leading to the appearance of gaps between the Ys. Also, look for the maker's heat stamp. It typically reads “Goyard Paris, Made In France,” in glossy, evenly spaced characters. Comparing the heat stamp on your wallet to images shared on trusted online resources may help you spot a fake. Next, consider the stitching. Any misaligned, loose or uneven stitching usually indicates a piece is a replica. If you'd like help with the authentication process, consult a certified appraiser or other knowledgeable expert. On 1stDibs, explore a variety of Goyard wallets.
Does Goyard make a crossbody bag?
1 Answer
1stDibs ExpertApril 5, 2022
Yes, Goyard does indeed make crossbody bags. The luxury French leather goods company’s crossbody bag styles include the Plumet crossbody wallet and the Minaudiere bag. You can find a collection of expertly vetted Goyard bags from some of the world’s top reputable boutiques on 1stDibs.