While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.
Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.
But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.
But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.
Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.
The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.
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GIA Certified 1.58 Carat Fancy Deep Brownish Orangy Yellow Marquise Diamond Ring
By Rolex
Located in Miami, FL
This GIA-certified 1.58-carat fancy deep brownish orangy yellow marquise brilliant diamond (VS2, GIA Report No. 6214264622) is set east-west in yellow gold prongs within a round bril...
Diamond, White Diamond, Yellow Diamond, Gold, 18k Gold, White Gold, Yell...
1.80 Carat Fancy Deep Yellow-Orange & Brownish-Yellow Diamond 18k Gold Ring GIA.
By Novel Collections
Located in New York, NY
Circles of diamonds in timeless elegance. This ring set with three GIA certified natural fancy color diamonds. A 0.63 carat circular-cut fancy deep brownish yellow diamond...
Yellow Diamond, White Gold, 18k Gold
1.29Ct Marquise Diamond GIA Certified Fancy Deep Brownish Orangy Yellow Ring
By The Diamond Source
Located in San Diego, CA
This is a simple and beautiful ring featuring an exceptionally cut Marquise Shape Diamond that has the proportions of a 1.75Ct. and is accompanied by a GIA Report. The prominent col...
Diamond, Platinum
GIA Certified 1.46 Carat Fancy Orangy Pink Diamond Ring
Located in บางรัก, TH
18kt white gold ring with diamonds Gold colour & karat: White gold 18kt Weight: 6.70 grams Set with- Stone type: Diamonds Shape: Pear Carat: 1.46 ct Colour: Fan...
Diamond, 18k Gold, White Gold
Unique GIA Certified Fancy Deep Brown Orangy Yellow Diamond Ring
Located in New York, NY
Unique GIA certified three stone diamond ring. The center round brilliant diamond is 1.71 carats Natural Fancy deep brown orangy yellow. It is set in ...
Diamond, Platinum
GIA Certified 2.46 Carat Natural Fancy Yellow Diamond Engagement Ring Platinum
Located in Miami, FL
GIA Certified 2.46 Carat Fancy Yellow Diamond Engagement Ring Platinum. Spectacular 1.46 carat center Fancy Yellow Diamond Even color distribution & Natural. The ring features two baguette diamonds totaling approx 1.00 carat F/VS clarity. For a total diamond weight of 2.46 carat. The center fancy yellow diamond is certified by GIA (the #1 diamond grading) and comes with the certificate. The ring is made in platinum and 18k gold foe the center mounting to bring out the true color of the yellow fancy diamond...
Yellow Diamond, 18k Gold, Yellow Gold, Platinum
GIA Certified .58 Carat Yellow Diamond Platinum Engagement Ring
Located in Stamford, CT
Original natural yellow and white diamond engagement ring. Old mine cut center stone with six single cut accent diamonds in a ...
Diamond, Yellow Diamond, Platinum
$120,000Sale Price|20% Off
GIA Certified 8 Carat Fancy Brownish Yellow SI1 Oval Diamond Ring
By Antinori Fine Jewels
Located in Chicago, IL
Elegant Yellow and White Gold ring featuring a 8 carat oval modified brilliant natural diamond as the center stone. The center diamond is graded Fancy Brownish Yellow color and SI1 c...
Diamond, Yellow Diamond, White Gold, Yellow Gold, Mixed Metal
GIA Certified 3.50 Carat Fancy Brownish Greenish Yellow VS2 Diamond Ring
Located in บางรัก, TH
18kt white gold (convertible) ring with diamonds Gold colour & karat: White gold 18kt Weight: 8.674 grams Set with- Stone type: Diamonds Shape: Pear Carat: 3.50 ct ...
Diamond, 18k Gold, White Gold
GIA Certified 2.38 Carat Fancy Vivid Yellow Diamond Ring
By GEMME
Located in New York, NY
2.38 Carat Fancy Vivid Yellow Diamond flanked by Brilliant cut tapered baguettes and surrounded by Round Brilliant Diamonds. Certified by GIA and Set in platinum and 18 Karat Yellow...
Yellow Diamond, 18k Gold, Platinum
GIA 2.65 carat Fancy Deep Orangy Yellow Marquise cut diamond solitaire ring
Located in Beverly Hills, CA
This striking modern solitaire ring is a bold celebration of rare color, dramatic scale, and luxurious gold craftsmanship. At its center is a captivating GIA-certified marquise cut d...
Yellow Diamond, Gold, 22k Gold, Yellow Gold
GIA Certified 1.58 Carat Diamond Engagement Ring
Located in Hicksville, NY
Ring Size: 8.25 Metal Type: Platinum [Hallmarked, and Tested] Weight: 4.4 grams Center Diamond Details: PGS LAB REPORT #: 44060013 Weight: 1.58 carat Cut: Old European brilliant C...
GIA Certified 2.82 Carat Fancy Deep Brownish Orangey Yellow Diamond Ring in 22K
By Jaqueline Powers
Located in Miami Beach, FL
This striking ring showcases a 2.82 carat marquise-cut fancy deep brownish orangey yellow diamond, graded VS1 and accompanied by a GIA certification. The elongated marquise cut enhan...
Diamond, Brown Diamond, 22k Gold