Supreme’s ascent from neighborhood cult favorite to auction star is a master class in brand marketing, based on creating hard-to-build desire. Launched in New York City in 1994, the iconic streetwear brand with a subversive attitude has attracted a following that ranges from downtown skaters to fashion's elite.
After a short-lived stint as a salesman for downtown Manhattan store Parachute and running a Stüssy branch as well as his own retail outlet, Union, British ex-pat James Jebbia opened Supreme, “the cool, cool shop … no big brands or anything.” The founder and director sold skateboards and sneakers, beanies, tees and hoodies while movies like Mean Streets and loud hip-hop played in the background, attracting a young downtown crowd of skateboarders, artists and entrepreneurs who found the store’s counterculture ethos appealing.
With success came brand collaborations big and small — all tightly controlled by Jebbia, who is renowned for unfailing business instincts — ensuring waiting lists and lines at new product launches. A 2012 partnership with Comme des Garçons brought Supreme avant-garde fashion followers with deeper pockets.
“I don’t think enough people take risks, and when you do, people respond — in music, in art, in fashion,” Jebbia told Vogue. He seemed to be taking a risk working with big brands. But although some fans accused him of selling out with Supreme’s Fall/Winter 2017 collaboration with Louis Vuitton, most did not, including the winning bidder for the Malle trunk at Christie’s.
A curated “Artist Series” of Supreme skate decks was inaugurated in 2001 when the then-not-so-famous street artist KAWS, aka Brian Donnelly, designed his Chum boards, a pair of which, signed, went for $32,000, four times their estimate, at the “Handbags X Hype” sale. The series now includes creations by Cindy Sherman, Nan Goldin, Damien Hirst, the Chapman Brothers and George Condo.
Find Supreme shirts, hoodies, jackets and other clothing and accessories on 1stDibs.
EGL Certified 1 Carat Round Brilliant Diamond Halo Engagement Ring
By Supreme
Located in Chicago, IL
This magnificent engagement ring features a stunning, EGL USA certified round brilliant-cut center diamond weighing approximately 1 carat. Showcased in a sophisticated halo setting, ...
Diamond, 18k Gold, White Gold
EGL Certified .50 Carat Round Diamond Emerald Halo Platinum Engagement Ring
Located in Stamford, CT
Our exquisite 1930's EGL certified .50ct round diamond emerald halo platinum engagement ring is a masterpiece of elegance. At the center of this stunning piece is a .50 carat round b...
Diamond, Emerald, Platinum
GIA Certified 1.51 Carats Round Brilliant Yellow Diamond Halo Engagement Ring
By Roman Malakov
Located in New York, NY
A beautiful engagement ring, showcasing a 1.51 carats round brilliant cut diamond certified by GIA as Fancy Intense Yellow color and SI2 clarity, set on a four prong setting made of ...
Diamond, Yellow Diamond, 18k Gold, White Gold, Yellow Gold
GIA Certified 1.01 Carats Round Brilliant Cut Diamond Halo Engagement Ring
By Roman Malakov
Located in New York, NY
A gorgeous engagement ring, showcasing a 1.01 carats round brilliant cut diamond certified by GIA as F color and SI2 clarity, set on a classic four prong setting. Surrounded by a hal...
Diamond, Platinum
GIA Certified 4.47 Carats Round Brilliant Yellow Diamond Halo Engagement Ring
By Roman Malakov
Located in New York, NY
A magnificent engagement ring, showcasing a 4.47 carats round brilliant cut diamond certified by GIA as Fancy Intense Yellow color and VVS2 clarity, set on a four prong 18K yellow go...
Diamond, Yellow Diamond, 18k Gold, Platinum, Yellow Gold
Round Brilliant Cut Diamond 1.00 Carat H SI2 EGL Solitaire Engagement Ring
Located in San Diego, CA
Round Brilliant Diamond Ring Style: Solitaire Metal: 14K White Gold Size / Measurements: Ring Size 6 TCW: 1.00 Carat Main Diamond: Round Brilliant Cut Color & Clarity: H Color...
Diamond, 14k Gold, White Gold
Sylvie EGL .79 Carat Round Diamond Micro Pave Halo Gold Engagement Ring
Located in Stamford, CT
Diamond engagement ring. 0.79ct round brilliant cut center stone diamond in micro pave halo 14k white gold setting . EGL certified. 1 Round brilliant...
Diamond, 14k Gold, White Gold, Gold
EGL Certified 1.11 Carat Round Diamond Platinum Engagement Ring
Located in Stamford, CT
Original Platinum step design Art Deco diamond engagement ring. Circa 1920's. EGL certified center stone. 1 old European cut diamond 1.11ct, F-G, VS2. Depth: 62.4% Table: 55%.Strong...
Diamond, Platinum
EGL Certified 1.26 Carat Three-Stone Diamond Halo Gold Engagement Ring
Located in Stamford, CT
Step into a world of elegance with our EGL certified 1.26ct three-stone diamond tripple halo engagement ring. This dazzling piece is a masterful orchestration of timeless beauty and ...
Diamond, Gold, 18k Gold, White Gold
EGL Certified 1.91 Carat Round Diamond Gold Solitaire Engagement Ring
Located in Stamford, CT
Our EGL Certified 1.91ct round diamond gold solitaire engagement ring is a testament to elegance and timeless romance. The centerpiece, a dazzling 1.91-carat round brilliant cut diam...
Diamond, 14k Gold, White Gold, Gold
Peter Suchy EGL Certified .96 Carat Diamond Halo Rose Gold Engagement Ring
By Peter Suchy
Located in Stamford, CT
Peter Suchy scroll cushion bezel set simple halo diamond engagement ring. This exquisite piece is a celebration of sophistication, where the brilliance of a .96 carat Old Mine cut bezel...
Diamond, Gold, 18k Gold, Rose Gold
Peter Suchy EGL Certified 1.18 Carat Diamond Halo Gold Engagement Ring
By Peter Suchy
Located in Stamford, CT
Peter Suchy round halo style engagement ring. This exquisite piece features a striking 1.18 carat round brilliant cut center diamond which is encircled by a shimmering halo of round ...
Diamond, 14k Gold, White Gold, Gold
GIA Certified 0.93 Carat Round Brilliant Diamond Halo Eternity Engagement Ring
By Roman Malakov
Located in New York, NY
A beautiful engagement ring, featuring a 0.93 carat round brilliant cut diamond certified by GIA as G color and VVS2 clarity, set on a four prong setting. Surrounded by a halo and ac...
Diamond, 18k Gold, White Gold
Diamond Bangle Bracelet 3.00 cttw by Supreme in 18k Tricolor Gold
By Supreme
Located in La Jolla, CA
Diamond Bangle Bracelet 3.00 carat total weight by Supreme in 18k Tricolor Gold Diamond Bangle features a top half set with Round Brilliant Diamonds in 18k Yellow, White, and Rose ...
Diamond, Gold, 18k Gold, Rose Gold, White Gold, Yellow Gold
Diamond Hoop Earrings 2.00 cttw by Supreme in 18k Tricolor Gold
By Supreme
Located in La Jolla, CA
Diamond Hoop Earrings 2.00 cttw by Supreme in 18k Tricolor Gold Diamond Earrings features Cut-out Hoops set with Round Brilliant Diamonds in 18k Yellow, White, and Rose Gold. The e...
Diamond, Gold, 18k Gold, Rose Gold, White Gold, Yellow Gold