Fendi Runaway Shopper

Like other major European luxury fashion houses, Fendi started small. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Together, the couple changed the boutique’s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over Italy’s capital city for furs and leathers, such as handbags, coats and accessories.

As time moved on for Adele and Edoardo, the couple began to distribute more responsibility to their five daughters, who assumed management of the company during the 1950s. Fendi’s audience broadened and its profitability has soared over the years, owing to the brand’s fresh perspective on fashion world happenings and innovative sensibility. The maison also has a distinctive relationship with old-world Italian craftsmanship. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in Fendi’s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leather’s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve.

It wasn’t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating Fendi’s instantly recognizable double-F logo (which stands for “Fun Furs”) in “less than five seconds.” Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats.

Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. In fact, an entire episode during the third season was dedicated to the “original It bag,” a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and Edoardo’s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.

Perhaps just as well known as its vintage Baguette handbags and creative use of fur is the brand’s devotion to its Italian roots. In 2013, Fendi donated more than 2 million euros to restore Rome’s Trevi Fountain, and when it was reopened to visitors, Fendi hosted its Autumn/Winter 2017 show on top of the landmark.

Fendi was a family-controlled brand until 1999 and is now owned by LVMH. In late 2020, British fashion designer Kim Jones was named the house’s artistic director for womens wear.

Find a wide variety of vintage Fendi handbags and purses, clothing and other accessories on 1stDibs.

From classic medium-sized Louis Vuitton leather tote bags to authentic cube-like Loewe shoulder bags woven in raffia, the large selection of vintage and designer tote bags on 1stDibs offers something for special occasions as well as everyday needs.

Although part of a modern look, tote bags have been roomy and versatile accessories since at least 1944, with the launch of L.L.Bean’s “ice bag.” The Maine retailer, then largely known for rugged field coats and hunting shoes, had introduced a big, durable canvas bag that was initially intended to carry firewood or ice. In those days, to keep produce and other foods cool in refrigerators, consumers had to regularly replace the blocks of ice that were doing all the work in their bulky appliances. There was no better bag to help haul big blocks of ice from the trunk of your car to your front door and, subsequently, to your kitchen.

Years later, during the 1960s, L.L.Bean’s Boat and Tote was introduced as an overhauled structured canvas version of the ice bag. Tested to lug up to 500 pounds, the Boat and Tote became a best seller. Also during the 1960s, American designer Bonnie Cashin created the Cashin Carry for Coach. Cashin was Coach’s first lead designer, and she liked leather, large pockets and earth tones. Her modern interpretation of the tote bag introduced a touch of elegance to this increasingly ubiquitous accessory.

In the subsequent decades, more brands debuted their own iterations of the tote bag, from Tory Burch’s Perry leather tote bag to Goyard’s luxurious Saint Louis. 

Pay tribute to this long and interesting history of a well-loved accessory by browsing the vintage and designer tote bags on 1stDibs.