Florian Ware

William Moorcroft (1872–1945), the founder of the celebrated British art-pottery company that shares his last name, was both an aesthete and a technical innovator. Along with William de Morgan, he is regarded as one of the greatest ceramists of the Arts and Crafts movement, yet Moorcroft’s singular style is heavily inflected with the lush naturalism of the Art Nouveau school of art and design.

The son of a decorative pottery painter, Moorcroft was born in Staffordshire, the center of English ceramics-making, studied at the Wedgwood Institute and in 1897 joined the local pottery manufacturer James Macintyre & Co. as a designer. After a year, he was put in charge of the company’s art-pottery studio, and there he developed a new style of wares named “Florian,” made with a technique called tube-lining, or slip-trailing. In this method, decorative motifs are outlined with a thin, raised border produced by piping a thread of clay onto the body of a vessel — much like squeezing toothpaste from a tube.

Moorcroft, who took the unusual step of signing his ceramics, would go on to win numerous international awards. In 1913, backed by the London department store Liberty & Co., he left Macintyre to open his own workshop. Queen Mary, wife of King George V, gave Moorcroft her Royal Warrant in 1928. Shortly before he died in 1945, his son, Walter Moorcroft (1917–2002), took over as head of the firm. The pottery company is still in business in Staffordshire, with a design department headed by Rachel Bishop.

William Moorcroft’s ceramics are noted for their colorful, ebullient (and often slightly surreal) decorations depicting stylized natural forms — flowers, toadstools, fruit (pomegranate is a favorite among collectors), insects and landscapes. Most Moorcroft wares are finished with a glossy overglaze. Blue-and-white and pastel shades were generally used as underglazes on early Moorcroft pieces, and he later developed a rich, ruddy background glaze he called “flambé.”

Moorcroft art pottery has a rich, warm and inviting look — a comforting aesthetic that explains their enduring appeal.

Find antique and vintage William Moorcroft pottery, vases, serveware and more on 1stDibs.

Your dining room table is a place where stories are shared and personalities shine — why not treat yourself and your guests to the finest antique and vintage glass, silver, ceramics and serveware for your meals?

Just like the people who sit around your table, your serveware has its own stories and will help you create new memories with your friends and loved ones. From ceramic pottery to glass vases, set your table with serving pieces that add even more personality, color and texture to your dining experience.

Invite serveware from around the world to join your table settings. For special occasions, dress up your plates with a striking Imari charger from 19th-century Japan or incorporate Richard Ginori’s Italian porcelain plates into your dining experience. Celebrate the English ritual of afternoon tea with a Japanese tea set and an antique Victorian kettle. No matter how big or small your dining area is, there is room for the stories of many cultures and varied histories, and there are plenty of ways to add pizzazz to your meals.

Add different textures and colors to your table with dinner plates and pitchers of ceramic and silver or a porcelain lidded tureen, a serving dish with side handles that is often used for soups. Although porcelain and ceramic are both made in a kiln, porcelain is made with more refined clay and is more durable than ceramic because it is denser. The latter is ideal for statement pieces — your tall mid-century modern ceramic vase is a guaranteed conversation starter. And while your earthenware or stoneware is maybe better suited to everyday lunches as opposed to the fine bone china you’ve reserved for a holiday meal, handcrafted studio pottery coffee mugs can still be a rich expression of your personal style.

“My motto is ‘Have fun with it,’” says author and celebrated hostess Stephanie Booth Shafran. “It’s yin and yang, high and low, Crate & Barrel with Christofle silver. I like to mix it up — sometimes in the dining room, sometimes on the kitchen banquette, sometimes in the loggia. It transports your guests and makes them feel more comfortable and relaxed.”

Introduce elegance at supper with silver, such as a platter from celebrated Massachusetts silversmith manufacturer Reed and Barton or a regal copper-finish flatware set designed by International Silver Company, another New England company that was incorporated in Meriden, Connecticut, in 1898. By then, Meriden had already earned the nickname “Silver City” for its position as a major hub of silver manufacturing.

At the bar, try a vintage wine cooler to keep bottles cool before serving or an Art Deco decanter and whiskey set for after-dinner drinks — there are many possibilities and no wrong answers for tableware, barware and serveware. Explore an expansive collection of antique and vintage glass, ceramics, silver and serveware today on 1stDibs.