Forma stands at the forefront of a revival of Brazilian modern furniture. Fashioned from high-grade regionally sourced hardwoods, leather and iron, even Forma's earliest creations have stood the test of time. The company’s alluring mid-century modern works appealed to homeowners at its peak, from the 1950s through the ’70s, and given the broadening interest in Brazilian furniture and the likes of designers such as Sérgio Rodrigues, vintage Forma is making a major comeback today.
Forma began in São Paulo, under the leadership of Italian designer Carlo Hauner and Austrian architect and interior designer Martin Eisler. Hauner studied drawing and technical drawing at the Brera Academy in Milan. After participating in the Venice Biennale, he emigrated to São Paulo, where he established the furniture manufacturer Móveis Artesanal, for which Carlo and Martin — as well as Carlo’s brother Ernesto Hauner — would create a range of pieces for the home.
In 1936, Eisler earned a degree in architecture from the Academy of Fine Arts in Vienna, where he studied under Oskar Strnad and Clemens Holzmeister. With World War II looming, he left Austria immediately after graduating. He first went to Czechoslovakia, to which some of his family had already fled. In 1938, he moved to Buenos Aires, Argentina, and opened his interior design firm Interieur Forma.
Eisler relocated to Brazil in the early 1950s, where he met Hauner. At the time, Eisler had been looking for help producing furniture for his brother-in-law, Ernesto Wolf, and contacted Hauner. The two found that they had a shared vision, and with financial help from Wolf, they opened Galeria Artesanal as a storefront for Móveis Artesanal.
Looking to expand into international sales, the duo rebranded the company Forma. Sérgio Rodrigues, who helped launch a branch of Artesanal in Curitiba, was put in charge of interiors at Forma. That company soon became one of the biggest names in Brazilian furniture — it sold its own sculptural rattan lounge chairs, bookcases and other case pieces crafted with rosewood or jacaranda, and Forma was eventually distributing furniture licensed from iconic American manufacturer Knoll, thereby bringing works by noted designers such as Ludwig Mies van der Rohe, Charles Eames and Harry Bertoia to the Brazilian market.
The Forma furniture company continued producing masterfully crafted furniture into the 1970s, until Eisler's death in 1977. Forma folded soon after, but Eisler's company in Argentina, Interieur Forma, is still in business today.
On 1stDibs, explore Forma seating, tables and storage pieces.
Bar Cabinet with Footrest by Carlo Hauner and Martin Eisler, c. 1955, Forma S.A
By Martin Eisler, Carlo Hauner and Martin Eisler, Forma Brazil
Located in New York, NY
This fabulous Home Bar in Brazilian Caviuna wood was manufactured in c. 1955 by Forma S.A. Móveis e Objetos de Arte, a company with designs and creative direction by Carlo Hauner (19...
Brass
Mid-Century Modern Bar Cart by Carlo Hauner & Martin Eisler, 1950s
By Martin Eisler, Forma Brazil, Carlo Hauner and Martin Eisler
Located in New York, NY
A bar cart designed by Martin Eisler and Carlo Hauner in the 1950s and produced by Forma S.A. Móveis e Objetos de Arte. It features a chrome structure and loose trays of solid Rose...
Chrome
Nomon Bar Cabinet with Marble Top by Andres Martinez
By Nomon, ANDRÉS MARTÍNEZ
Located in Brooklyn, NY
We create a space to enjoy a drink in good company. Marble top and suspended glasses from the Golden rods evoke classical bar cabinets. Available in: ...
Marble, Brass
$2,516
H 28.35 in W 17.33 in D 27.56 in
Cesare Lacca Brass and Wood Mid-Century Bar Cart, Italy, 1950s
By (After) Gio Ponti, Cesare Lacca
Located in Roma, IT
Marvelous Italian bar trolley entirely crafted in brass and wood with crystal glass tops. This incredibly stylish and elegant piece was designed by Cesare Lacca and produced in Italy...
Brass
Tambour Drum Table With Storage by Edward Wormley for Dunbar, 1944
By Edward Wormley, Dunbar Furniture
Located in Sagaponack, NY
A remarkable end table discreet bar with butterfly hinged top drawers and a tambour cabinet with adjustable shelf.
Mahogany
Carlo Hauner Martin Eisler coffee table by Forma Italy 1955
By Carlo Hauner and Martin Eisler
Located in Roosendaal, Noord Brabant
The Carlo Hauner Martin Eisler versatile table for Forma Italy in 1955, is a piece of furniture that embodies both functionality and style. With its adaptable design, this table seam...
Rosewood
$13,757
H 19.3 in Dm 23.63 in
Martin Eisler & Carlo Hauner Round Brazilian Wood and Glass Coffee Table
By Carlo Hauner and Martin Eisler, Forma Brazil
Located in Barcelona, ES
Martin Eisler (1913-1977) & Carlo Hauner (1927-1997) Coffee table Manufactured by Forma Moveis Brazil, 1950s Ebonized wood, glass top Midcentury design Brazilian coffee table. Measurements 60 cm diameter x 49 height cm. 23.50 in diameter x 19.3 height in. Literature Brazil Modern, the rediscovery of 20th century Brazilian furniture – Aric Chen, 2016. Martin Eisler (Vienna, Austria, 1913 - São Paulo, Brazil, 1977), was an architect and furniture designer. He was part of a group of European architects and designers who left Europe during the chaos of the Second World War and went to live and work in Brazil. Eisler stood out amongst this group of creatives, his work was at the forefront of modern furniture design in Brazil which flourished through the 1950s and 1960s in the region. The work of Martin Eisler in partnership with Carlo Hauner (1927-1996) was of particular significance. Eisler left Europe in 1938 due to the rise of fascist regimes. He first lived in Argentina, where he was settled and worked as an architect, set designer and interior designer, he opened up an interior design firm Interieur Forma. In 1940, he married Rosl Wolf, the daughter of German immigrants. Born in Brescia in 1927, Carlo Hauner studied technical drawing and drawing at the Brera Academy in Milan, Italy. In 1948 he successfully participated in the Venice Biennale after which he moved to Brazil, where he dedicated himself to the design of textile, ceramics, furniture and architecture. In only a very short time he founded a furniture production company and purchased a factory from Lina Bo Bardi and her husband Pietro Bardi, renaming it Móveis Artesanal. In 1953 Hauner met Martin Eisler, who was looking for help to produce furniture for the home of his brother-in-law, Ernesto Wolf. Eisler reached out to Hauner and the rest is history. The two men connected and with Wolf’s financial backing, they opened Galeria Artesanal (a store for their company Móveis Artesenal) on a busy street in São Paulo. Being highly ambitious and with an eye on the international market as well as the upcoming office market, Móvies Artesanal later changed into Forma. Along with Oca, Forma became one of the biggest names in Brazilian furniture production. Even managing to attract an exclusive license to sell Knoll furniture, bringing big names in international design such as Mies Van Der Rohe, Charles Eames and Harry Bertoia to the Brazilian furniture market. Hauner and Eisler’s designs are characterized by the use of Brazilian woods, thin tubular frames and a range from furniture, to ceramics and textiles. Some of their most famous designs are the “rib” lounge chair...
Glass, Wood
George Nelson Style Mid Century Oak Bar Cart
By George Nelson
Located in Franklin Park, IL
George Nelson Style Mid Century Oak Bar Cart This bar cart measures: 36.5 wide x 18.5 deep x 26 inches high We take our photos in a controlled lighting ...
Brass
$41,870
H 19.3 in Dm 23.63 in
Martin Eisler & Carlo Hauner Round Brazilian Wood and Glass Coffee Table
By Carlo Hauner and Martin Eisler, Forma Brazil
Located in Barcelona, ES
Martin Eisler (1913-1977) & Carlo Hauner (1927-1997) Coffee table Manufactured by Forma Moveis Brazil, 1950s Ebonized wood, glass top Midcentury design Brazilian coffee table. Mea...
Glass, Wood
Bar Cabinet with illuminated compartments, 1940s
Located in Palermo, IT
Bar cabinet with illuminated compartments, 1940s Found in a noble apartment in my hometown, Palermo. Good condition, as per the descriptive photographs, with minor signs of aging. E1...
Wood
$33,376
H 34.26 in W 86.62 in D 16.93 in
Sideboard - Carlo Hauner & Martin Eisler Forma Moveis, Brazil, 1950s
By Forma Brazil, Carlo Hauner and Martin Eisler
Located in Rosendahl, DE
A rare and exquisite four-door buffet designed by Martin Eisler and Carlos Hauner, founders of the iconic Brazilian furniture company Forma Móveis. Crafted in Brazil in the 1950s, th...
Cane, Wood
$1,797
H 36.23 in W 29.53 in D 17.72 in
Italian Bar or Cart in Walnut, Venice Print and Light, Italy, 1950s Signed Sarti
By Cesare Lacca
Located in Roma, IT
Italian bar trolley or 1950s dry bar in lacquered walnut, bright white inside. Attributable to Cesare Lacca Outside there is a Venice press. The bar automatically switches on when...
Brass
Mid-Century Modern Bar Cart Edward Wormley for Dunbar C1953
By Dunbar Furniture, Edward Wormley
Located in Port Jervis, NY
Fabulous bar cart/server with a drop down top which is 27 inches and 54 when raised, shelves for bottles, cupboard for glasses and other necessities. Model # 5433 created out of waln...
Brass
Mid Century Modern Side Tables 1950s, End Tables
By Russel Wright
Located in Miami, FL
Great pair of end tables from the 1950s. Ready for a new home.
Wood, Plywood
Sold
H 28.9 in W 28.15 in D 17.92 in
Cane Bar Cart by Carlo Hauner and Martin Eisler, 1950s, Forma S.A., Brazil
By Martin Eisler, Forma Brazil, Carlo Hauner and Martin Eisler
Located in New York, NY
This Bar or tea cart is a rare and elegant piece designed by Martin Eisler (1913-1977) in the 1950s and produced by Forma S.A. Móveis e Objetos de Arte. It presents a solid Rosewood...
Chrome
Rosewood Bar Cart by Forma Brazil Attributed to Carlo Hauner
By Forma Brazil, Carlo Hauner
Located in Munich, DE
Beautiful Brazilian bar cart with three removable serving tablets by Forma Sao Paulo, 1955 attributed to Carlo with makers label. Measures: H 86 ...
Rosewood, Glass