Forma stands at the forefront of a revival of Brazilian modern furniture. Fashioned from high-grade regionally sourced hardwoods, leather and iron, even Forma's earliest creations have stood the test of time. The company’s alluring mid-century modern works appealed to homeowners at its peak, from the 1950s through the ’70s, and given the broadening interest in Brazilian furniture and the likes of designers such as Sérgio Rodrigues, vintage Forma is making a major comeback today.
Forma began in São Paulo, under the leadership of Italian designer Carlo Hauner and Austrian architect and interior designer Martin Eisler. Hauner studied drawing and technical drawing at the Brera Academy in Milan. After participating in the Venice Biennale, he emigrated to São Paulo, where he established the furniture manufacturer Móveis Artesanal, for which Carlo and Martin — as well as Carlo’s brother Ernesto Hauner — would create a range of pieces for the home.
In 1936, Eisler earned a degree in architecture from the Academy of Fine Arts in Vienna, where he studied under Oskar Strnad and Clemens Holzmeister. With World War II looming, he left Austria immediately after graduating. He first went to Czechoslovakia, to which some of his family had already fled. In 1938, he moved to Buenos Aires, Argentina, and opened his interior design firm Interieur Forma.
Eisler relocated to Brazil in the early 1950s, where he met Hauner. At the time, Eisler had been looking for help producing furniture for his brother-in-law, Ernesto Wolf, and contacted Hauner. The two found that they had a shared vision, and with financial help from Wolf, they opened Galeria Artesanal as a storefront for Móveis Artesanal.
Looking to expand into international sales, the duo rebranded the company Forma. Sérgio Rodrigues, who helped launch a branch of Artesanal in Curitiba, was put in charge of interiors at Forma. That company soon became one of the biggest names in Brazilian furniture — it sold its own sculptural rattan lounge chairs, bookcases and other case pieces crafted with rosewood or jacaranda, and Forma was eventually distributing furniture licensed from iconic American manufacturer Knoll, thereby bringing works by noted designers such as Ludwig Mies van der Rohe, Charles Eames and Harry Bertoia to the Brazilian market.
The Forma furniture company continued producing masterfully crafted furniture into the 1970s, until Eisler's death in 1977. Forma folded soon after, but Eisler's company in Argentina, Interieur Forma, is still in business today.
Find vintage Forma seating, tables and storage pieces for sale on 1stDibs.
Brazilian Modern Dining Chairs in Rosewood by Carlo Hauner & Martin Eisler 1950s
By Carlo Hauner and Martin Eisler, Forma
Located in Troy, MI
Exceptional and rare set of dining chairs by Carlo Hauner & Martin Eisler Produced by Forma S.A. Móveis e Objetos de Arte Brazil circa 1956 Sculpted Brazilian rosewood frames w...
Cane, Rosewood
$17,366
H 33.08 in W 27.56 in D 33.08 in
Brazilian Lounge Chair Martin Eisler & Carlo Hauner - "Costela" Forma, 1950s
By Carlo Hauner and Martin Eisler, Forma
Located in Rosendahl, DE
This rare Costela Lounge Chair by Carlo Hauner and Martin Eisler, produced by Forma in the 1950s, features solid wood ribs paired with a vintage leopard-patterned teddy fabric. A tru...
Steel
$40,600
H 29.3 in W 28.35 in D 31.5 in
Martin Eisler and Carlo Hauner "Costela" Lounge Chair, Brazil, 1953
By Carlo Hauner and Martin Eisler
Located in New York, NY
The Costela armchair is an iconic Brazilian Mid-Century Modern piece. It was designed by Martin Eisler (1913 - 1977) in 1953 and manufactured by the c...
Steel
$11,700
H 31.7 in W 18.9 in D 21.97 in
Mid-Century Modern Chair by Carlo Hauner and Martin Eisler, 1950's
By Carlo Hauner and Martin Eisler
Located in New York, NY
Crafted from solid Brazilian Caviuna with a cane seat, this elegant chair was produced by Forma S.A. Móveis e Objetos de Arte in the 1950s. The piece exemplifies the refined work a...
Cane, Wood
$5,800
H 31 in W 28 in D 30 in
Carlo Hauner & Martin Eisler, Lounge Chair, Iron, Rattan, Brazil, 1950s
By Carlo Hauner and Martin Eisler
Located in High Point, NC
An iron and rattan lounge chair designed by Carlo Hauner & Martin Eisler and produced by Forma S.A., Brazil, 1950s. Heavy oxidation to metal legs. Overall Dimensions (inches): 31” ...
Iron
$8,900 / set
H 31 in W 27.5 in D 28 in
Martin Eisler Carlo Hauner, Lounge Chairs, Rattan, Steel, Forma, Brazil, c. 1955
By Forma, Carlo Hauner and Martin Eisler
Located in High Point, NC
A pair of rattan and steel lounge chairs designed by Martin Eisler and Carlo Hauner and produced by Forma, Brazil, c. 1955. Seat Height (inches): 15" All items ship from High Poin...
Steel
$13,636
H 30.71 in W 29.14 in D 30.52 in
Martin Eisler & Carlo Hauner Modern Brazilian Lounge Chair Model "Shell" White
By Forma Brazil, Carlo Hauner and Martin Eisler
Located in Barcelona, ES
Martin Eisler (1913-1977) & Carlo Hauner (1927-1997) Armchair model “Shell” Manufactured by Forma Moveis Brazil, 1955 Black painted metal, white fabric upholstery. A Mid-Century modern Brazilian Armchair by Martin Eisler & Carlo Hauner designed in 1955. The chairs are upholstered in a cream/white fabric with black painted metal legs. Measurements 74 cm x 77,5 cm x 78h cm. 29,1 in x 30,5 in x 30,7h in. Literature Móvel moderno Brasileiro, Marcelo Vasconcellos, Aeroplano, P. 201 Desenho da Utopia, Brazilian Modern Furnitures...
Metal
$21,562 / set
H 31.5 in W 33.47 in D 61.03 in
Carlo Hauner and Martin Eisler Rattan Lounge Chairs Brazil 1955
By Forma, Carlo Hauner and Martin Eisler
Located in Roosendaal, Noord Brabant
A beautiful pair of lounge chairs in rattan by Carlo Hauner and Martin Eisler, made by Forma Móveis in Brazil in 1955. The chairs are in fully original condition and have never been ...
Metal
$4,545
H 31.5 in W 28.35 in D 28.35 in
'Concha' Lounge Chair by Carlo Hauner and Martin Eisler, Brazil, 1950's
By Carlo Hauner and Martin Eisler
Located in Uithoorn, NL
'Concha' Lounge Chair by Carlo Hauner and Martin Eisler, Brazil, 1950's This lounge chair by Carlo Hauner and Martin Eisler was produced in Brazil in the 1950's by Forma. The chair...
Metal
$15,000 / set
H 34.26 in W 17.72 in D 17.72 in
Pair of Chairs by Carlo Hauner and Martin Eisler, Brazilian Design
By Carlo Hauner and Martin Eisler
Located in New York, NY
A rare piece designed by Carlo Hauner for "Moveis Artesanal," circa 1948. This chair it’s an icon and illustrates the logotype of the company. The structure is made of iron remains i...
Leather, Straw, Rosewood
$18,000
H 32.68 in W 51.19 in D 26.38 in
"Concha" Sofa by Carlo Hauner and Martin Eisler, Modern Brazilian Design, 1950s
By Carlo Hauner and Martin Eisler
Located in New York, NY
Designed by Carlo Hauner and Martin Eisler, modern Brazilian sofa, iron, and velvet. Brazil, circa 1950s. Shell or "Concha" sofa is made of iron and recently reupholstered in yellow velvet by the experienced craftsmen in our team. The upholstery was chosen considering the contemporary proposal of the piece. The sofa features a comfortable seat, clean design, and freedom of user movements and is constructed in a frame with metal rods elegantly positioned to give strength to the piece, a common trait of designers. The buttons velvet coated between seat and backs were used, by the designers, for an excellent velvet finish, and the restoration proposal was to maintain them. Martin Eisler and Carlo Hauner were the primary designers for the iconic Brazilian furniture...
Iron
$44,800 / set
H 31.5 in W 20.08 in D 18.51 in
Set of 4 Rosewood and Cane Dining Chairs Carlo Hauner and Martin Eisler, 1955
By Carlo Hauner and Martin Eisler
Located in New York, NY
Carlo Hauner and Martin Eisler are most known for well-shaped armchairs made in iron, but the production is far more complex, hand-crafted, and extensive. The wood pieces produced by...
Cane, Rosewood
$8,710 / item
H 27.96 in W 25.99 in D 31.89 in
'Concha' Lounge Chair, by Martin Eisler & Carlo Hauner, Brazilian Mid-Century
By Carlo Hauner and Martin Eisler
Located in Sao Paulo, SP
The "Concha" armchair, designed by Martin Eisler and Carlo Hauner, is a hallmark of mid-century Brazilian furniture design. This chair is recognized for its elegant and organic form, indicative of the innovative design spirit of the 1950s and 1960s. Martin Eisler (1913-1977) was an Austrian-born architect and designer who emigrated to Argentina and later worked in Brazil. Carlo Hauner (1927-1996), an Italian-born artist, designer, and entrepreneur, moved to Brazil after World War II. Together, they formed a partnership and played a significant role in the development of modern furniture design in Brazil, creating pieces that were both aesthetically pleasing and functional. Their work is characterized by the use of local materials, and the "Concha" armchair is no exception. It typically features a metal frame with slender, tapered legs that support a seat shell with a distinctive scoop-like shape, reminiscent of a seashell ("concha" means "shell" in Portuguese). The upholstery showcases the richness of Brazilian textiles...
Iron