The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
90's Vintage Moschino Italian Slogan Large Shoulder Shopper Tote Bag
By Moschino, Franco Moschino
Located in Sheffield, GB
Fun 1990's Vintage Moschino bag with Italian Slogans reading 'It's better to want to dress as you want rather than as you should' and 'Good taste does not exist' ! The bag is made fr...
1990’s Moschino Cheap & Chic Red White Green Striped Cotton Tea - Sun Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Sweet 1990’s MOSCHINO Cheap and Chic Tea dress in striped cotton in greens, whites and reds, featuring a sweetheart collar line, fitted waist and knee length hem. The dressed close...
1990's MOSCHINO Orange Sun and Moon Pattern Button down Mini Skirt
By Franco Moschino
Located in Sheffield, GB
A Fun 1990's Vintage MOSCHINO Button down Mini Skirt in an Orange Sun and Moon print. Featuring a high waisted fit, Gold decorative buttons down the f...
1990’s Moschino Cheap & Chic Colourful Jigsaw Puzzle Crop Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino Jigsaw puzzle Jacket, carefully crafted from colourful wool panels and featuring a cropped silhouette with long sleev...
Rare & Iconic 1990's Moschino Cheap & Chic Label Blazer - Vintage Mens Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Truly Rare & Iconic, Original 1990's Moschino Cheap & Chic 'Label' Blazer by Franco Moschino, The Jacket is crafted from hundreds of individual labels patchworked together....
1990s Moschino Jeans Top Hande Bag by Franco Moschino
By Franco Moschino, Moschino Jeans
Located in Aci Castello, IT
This rare and authentic Moschino Jeans top handle bag is a fantastic piece from the late 1990s, designed under the creative direction of Franco Moschino himself. This playful yet chi...
Vintage Moschino 1990's Fun Yellow & Black Shadow Print Mini Pencil skirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Fun 1990's Yellow & Black Pencil skirt by MOSCHINO's Cheap & Chic Label ! Featuring a shadow silhouette print, high waisted fit and above the knee length hem. The dress clo...
1990’s Moschino Cheap & Chic Tartan Plaid High Waisted Shorts - Hot Pants
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fun 1990’s Cheap & Chic by Franco Moschino tartan high waisted, tailored shorts. Crafted from a 100% Pure Wool plaid fabric and fully lined in black Ra...
1992 Ab Fab Franco Moschino Vintage Colourful Satin Jigsaw Puzzle Bomber Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Iconic, Vintage 'Cheap & Chic' 1992 Moschino Puzzle Jacket in Vibrant shades and Colours designed by Franco Moschino. Famously worn by Jennifer Saunders...
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress A Loud franco Moschino ‘Cheap & Chic’ roulette print mini dress in off white, yellow and red tones. MADE ...
MOSCHINO Cheap & Chic Antique Newspaper print 1990s Off white velvet shift dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Beautiful Antique Newspaper print shift dress by Moschino Cheap & Chic, Circa Mid 1990's. Concealed zip up back. Fully lined. Classic Shift Dress shape. Pit to Pit; 18.5” Nape ...
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Cropped Bomber Jacket
By Franco Moschino
Located in Sheffield, GB
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Bomber Jacket with appliqué details, patches and embroideries ! MADE IN ITALY. Features; Long sleeves, Varsity silhouette, pocket...
Early 1990's Vintage MOSCHINO Reflective Gold & Silver Bum Bag - Fanny Pack
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino reflective Gold & Silver fanny pack / bum bag, with iconic & large 'MOSCHINO' lettering and silver metal hardware. An Iconic Vintage Piece ! MADE IN ITA...
1990's Vintage Moschino Backpack - Gold Letter Rucksack Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black Vinyl Backpack bag, with large 'MOSCHINO' lettering. An Iconic nineties Vintage Piece ! MADE IN ITALY ! Features: Large 'MOSCHINO' spell out l...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, iconic Vintage 1990's Moschino 'Newspaper' printed high waisted jeans, depicting Franco Moschino amongst other newspaper & gazette articles. MADE IN ITALY ! Features: Zip f...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Pattern Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible, Archival Vintage 1990's Moschino 'Newspaper' print jacket, depicting Franco Moschino amongst other newspaper and Gazette articles. MADE IN ITALY ! Features: Central lin...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in Pink floral
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a pink floral material with a black mesh over-layer. ...
MOSCHINO 90s Cheap & Chic Vintage Jigsaw Puzzle Colourful Cropped Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino, Jigsaw puzzle patterned boucle Jacket crafted from colourful wool panels and featuring gold 'C+C' embossed buttons d...
MOSCHINO 90's Rare and iconic American flag cardigan from MOSCHINO COUTURE!
By Franco Moschino
Located in Milano, MILANO
90's rare and iconic American flag jacquard cardigan with extra long stole from MOSCHINO COUTURE! "HILARY FOR PRESIDENT" embroidery at back Fringe trim at sides 100% virgin wool
Archival MOSCHINO white Roman Empire Sculpture Print Rayon Shirt circa 1990.
By Moschino, Franco Moschino
Located in Sheffield, GB
A Fun, Rare 1990’s Archival Moschino patterned shirt for the Collectors displaying an iconic Roman sculpture print. MADE IN ITALY. Features : Long sleeves, Buttons down the front a...
Moschino 1990's Vintage Blue Bandana Print Wrap around Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Cool Vintage 1990's Moschino wrap around Mini skirt, in a classic blue & cream traditional Bandana style pattern. MADE IN ITALY Features: Adjustable fit Back pockets 100% Cotton S...
Rare 1990's Moschino Adult Ads style Fetish Newspaper Print Pattern Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 1990s Moschino 'Safe Sex / Adult Ads' patterned shirt in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button faste...
Spring Summer 1994 Moschino Couture Runway Question Mark Boucle Tailleur Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Couture Question mark jacket. (LOOK 19) This Superb example of a vintage Moschino Couture 'Question Mark' boucle jacket comes in chocolate brown with a...
Vintage 1990's Moschino 'Apple Mac' Print Black Colourful Pattern Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a colourful silky satin feel fabric, featuring long sleeves and button closure down the centre. MADE IN ITAL...
SS 1994 Vintage Moschino Pinstriped Patchwork Run Way Blazer Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Runway, Hand-sewn Patchwork Blazer Jacket designed by Franco Moschino. Look 51 / Look 54 Catwalk Reference. MADE IN ITA...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
1990's Moschino Persol Occhialli Tortoise Shell Square Oval Shades - Sunglasses
By Persol, Franco Moschino
Located in Sheffield, GB
Limited edition Moschino x Persol collaboration early 1990's Sunglasses crafted from Tortoise shell acrylic with embossed writing in gold down the arms and brown tinted lenses. Size...
Schiaparelli Valentine Heart w/Arrow dress Jacket New!
By Franco Moschino, Schiaparelli
Located in Los Angeles, CA
Beautiful Schiaparelli black wool blazer with signature large red heart pierced by embroidered gold arrows, with a small spray of clear stones. Four (4) small delicate buttons showc...
Original 2000's Vintage Moschino Sunset Print long sleeve Patterned Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Original Early 2000's Moschino long sleeved sunset print shirt, in vibrant orange and purple coloured tones. Made in Italy ! This is the Original versio...
1990's Colourful Cheap & Chic Franco Moschino Blazer Vintage Rainbow Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Superb, fun early nineties Franco Moschino colourful blazer jacket from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Peace shaped Buttons down the front, Vibrant Ora...
1990's Vintage Moschino Colourful Pinball Pattern High waisted Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Vibrant, Vintage Early 1990's Moschino 'Pinball' patterned, high waisted Vegas themed trousers in bold primary colours. MADE IN ITALY ! Features: High waisted fit Classic x4 pocke...
2000's Moschino Off Key Blue and Yellow Logo Denim y2k Biker Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
Franco Moschino 1990s Black Velvet 'All This and Glamour Too' Slogan Top
By Moschino, Franco Moschino
Located in Sheffield, GB
A Fabulous, Vintage 1990's Moschino black velvet Slogan Top from the Cheap & Chic collection, with 'ALL THIS AND GLAMOUR TOO' embroidered front with Gold and Red lettering detail. ...
Rare 1990's Moschino Question Mark ? Avant Guard Black Pencil Mini Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Impeccable, instantly recognisable 1990's Moschino 'Cheap & Chic' label 'Question Mark' appliqué skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN I...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves,...
Early 1980’s Franco Moschino Midnight Blue and White Ruffle Cocktail Dress
By Franco Moschino
Located in Sheffield, GB
The earliest of France Moschino labels we have ever come across ! We believe this dress to be a very Rare 1980’s example of early Franco Moschino. The dress is crafted in a midnight ...
Rare Vintage Franco Moschino Face 1990’s Black Photo print denim Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino 1990’s denim Jeans. Circa 1990 Black and off-white colourway, Classic 4 pocket design, Belt loops & Button down closure fasten. Size; 30” waist Measur...
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans Circa 1990 / Zip button closure / Classic four pocket design Size; Recommended 30’’ Waist Measurements are ...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in White & Red floral
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a White floral material with a black mesh over-layer. ...
2000's Moschino Logo Pattern Spell out Halter Neck Cocktail Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 2000's Moschino Cheap & Chic 'LOGO' print halter neck / fitted cocktail dress, in black with white repeat print all over. Features: Halter Neck style Fitted Body ...
1990's Franco Moschino Floral Crochet Knit Open Cardigan - Colourful Sweater
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Chic and fun early nineties Franco Moschino colourful crochet knit - open front cardigan from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Cream crochet knit with...
Kitsch 1990's Orange Heart Shaped MOSCHINO Bralet - Crop Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous 1990's MOSCHINO Orange coloured stretchy denim crop top with heart shaped breasts and bejewelled buttons down the front. MADE IN ITALY. Size Fits a modern UK 6 beautifully...
Archival Moschino Couture 90s Runway Teddy Bear Knit Fun Vintage Novelty Sweater
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival 1990's Teddy Bear sweater designer by Franco Moschino for Moschino's 'Couture' line. Beautiful Soft Cream roll neck sweater with a variety of Fluffy hand sewn ornate te...
Rare Vintage Franco Moschino Supermarket pop art print Colourful denim Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket pop art print Colourful denim Jeans Deadstock Condition ! Circa 1990. Classic 4 pocket design, Belt loops & Button down closure fasten. Size...
1990's Vintage Moschino 'Franco' Print Blue Graphic Pattern Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Franco' print graphic hight waisted Jeans in a blue and white colourway, depicting a pattern of the face of Franco Moschino himself. MADE IN ITALY ! Featu...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra...
Vintage 1990's Moschino Cloud Print Cropped Spell out Pattern Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino cotton bomber jacket, with large 'Moschino' spell out on both the front and back, in addition to various Moschino iconography amongst a bold patterned print ! ...
1990's MOSCHINO Torero Fringed Show Girl Jersey Zip Up Cowgirl Jacket - Sweater
By Moschino, Franco Moschino
Located in Sheffield, GB
Fabulous early 1990's Vintage Moschino Showgirl 'Torero' Jacket in Black & Gold, designed by Franco Moschino. MADE IN ITALY. This Wonderful, unique Vintage Jacket is made from ...
1990's Moschino Digital Pixelated Blue Satin A Line Digital pattern Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Jeans Skirt featuring a high waisted A line mini fit, in a pixelated blue digital printed satin. MADE IN ITALY! Features: A Line design Concealed zip up si...
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt MADE IN UNDER JAPANESE LISCENCE. Gold buttons down front, Breast pocket, long sleeves. Pit to Pit; 23” Pi...
1989 Archival Moschino Couture Blow Up Doll Appliqué Vest Top
By Moschino, Franco Moschino
Located in Sheffield, GB
Splendid, 1989 Runway 'Moschino Couture' label 'Blow up Doll' Tank top designed by Franco Moschino, depicting the face of a blow up doll with novelty fringed blond hair and playful b...
Early 1990's Vintage Moschino I love Pattern Long sleeve Spell out Shirt
By Franco Moschino
Located in Sheffield, GB
Early 1990's UK Garage Era 'MOSCHINO' repeat patterned Long sleeve Shirt, crafted from a printed rayon with red, blue & green wording. MADE IN ITALY. Features: Logo spell out p...
Vintage 1990's Moschino Monochrome Art Gallery Print High Waisted Cotton Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome Skirt in a Fabulous Artistic pattern, depicting images of iconic museum artworks and other Moschino iconography. MADE IN ITALY ! Features: High ...
Vintage 1990's Moschino 'Apple Mac' Print Red Parody Colourful Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a red satin feel fabric. MADE IN ITALY ! Features: Central line button fasten Lo...
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt CHEAP & CHIC MADE IN ITALY ! Semi sheer texture / buttons down front / 3/4 long sleeves / Loose fit Pi...
Moschino Couture Safari Dress Pokes Fun at the Iconic YSL Safari Jacket
By Franco Moschino, Moschino Couture
Located in New Hope, PA
This rare and collectible Moschino Safari dress, designed by Jeremy Scott, was inspired by the Franco Moschino Survival jacket from the 1990's...
Y2K Gothic font MOSCHINO All over 2000s Rock N Roll Word print mini Shift Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Y2K Gothic font MOSCHINO All over print 2000s mini Shift Dress MADE IN ITALY Off white and Black Soft thick material (98% Cotton / 2% Elasthane) Material ...
Rare 1990's Moschino Adult Ads Fetish Theme Patterned Vintage Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned trousers / Jeans in black with white & red coloured print throughout. MADE IN ITALY ! Features: Button fasten High...
Archival 1990's Moschino 'Cheap & Chic' Linen Sailor Collar mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, early 1990's Moschino linen sailor dress, featuring a novelty sailor collar with blue ribbon trim and large red 'Cheap & Chic' embroidery on the reverse. MADE IN ITALY ! F...