Skip to main content

Moschino

Italian

The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.

Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.

Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.

Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.

“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”

Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.

In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.

After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.

Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.

“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”

Find vintage Moschino clothing on 1stDibs.

Average Sold Price
$602
Related Designers
Moschino Couture! Cruise Me Baby Elegant Navy Blue Silk Dress
By Moschino, Moschino Couture
Located in Sparks, NV
Details: Unlined Side Zip Closure Marked Size: US 4 Estimated Size: XS-S Color: Deep Navy Blue Fabric: 100% Silk Label: Moschino Couture/ Cruise Me Baby...
Category

Late 20th Century Italian Moschino

1990's Moschino Ivory Vintage Dress With Words of Advice in Black Handwriting
By Moschino Cheap and Chic, Moschino
Located in Portland, OR
This is a fun vintage Moschino ivory - almost cream rayon dress covered in a black handwriting print with words about fashion including "It's better to dress as you wish than as "you...
Category

1990s Italian Moschino

Moschino Couture Black T-Shirt With Shop Stop Sign W Shopping Bags New With Tags
By Moschino, Moschino Couture
Located in Portland, OR
This fun deadstock Moschino Couture! Milano oversized tee shirt still has its Moschino and Neiman Marcus tags attached! This black 100% cotton t-shirt features a red stop sign with t...
Category

Early 2000s Italian Moschino

1990s Moschino Redwall Pink Satchel Style Crossbody Bag w Gold Logo Lettering
By Moschino, Franco Moschino
Located in Portland, OR
This is an iconic bubble gum pink vintage 1990's Moschino Redwall crossbody bag with gold hardware, and gold letters spelling out MOSCHINO on the shoulder strap! We are releasing our...
Category

1990s Italian Moschino

1986 Franco Moschino Milan Vintage Leather Chains Western Runway Halter Dress
By Moschino, Franco Moschino
Located in Portland, OR
This vintage Moschino dress was designed by Franco Moschino for his Spring/Summer 1986 runway collection. This is a very rare piece from one of our favorite designers. This drawstrin...
Category

1980s Italian Moschino

Vintage Moschino Cream Jacket w Line Drawing of Olive Oyl and Ciao! on the back
By Moschino Cheap and Chic, Moschino
Located in Portland, OR
This rare vintage Moschino Cheap and Chic jacket features an embroidered black line drawing of Olive Oyl on the front and the word CIAO! in a thought cloud on the back. Olive Oyl was...
Category

1990s Italian Moschino

Moschino Cocktail Dress IT 38
By Moschino
Located in Gazzaniga (BG), IT
Very chic Moschino dress Polyester Black color Frontal rouches Total lenght cm 100 (39.3 inches) Worldwide express shipping included in the price !
Category

21st Century and Contemporary Italian Moschino

Moschino Cocktail Dress IT 38
Moschino Cocktail Dress IT 38
Free Shipping
Size: IT 38 (US 2/4)
Moschino FW 1999 runway maxi silk lace dress
By Moschino
Located in Annandale, VA
Collector’s item Moschino F/W 1999 runway silk gown modeled on the runway by Gisele Bundchen Size It42 Good vintage condition
Category

1990s Moschino

Browse all Fashion from Moschino
Shop Now

Designers Similar to Moschino

Moschino fashion for sale on 1stDibs.

Find an extraordinary range of authentic Moschino fashion available on 1stDibs. If you’re browsing our collection of unique vintage and designer fashion to elevate your daily look or to introduce new colors to the dazzling formal wear in your wardrobe, this designer’s body of work includes elements of red, pink, blue and other tones. Most of the items here were designed during the 20th Century, but you can find examples that were created as recently as the 21st Century and Contemporary. Customers who are interested in this designer might also find the work of Valentino, Fendi, and Gianni Versace appealing. On 1stDibs, find haute couture, vintage and designer Moschino fashion from top boutiques around the world. Moschino fashion prices can differ depending upon time period and other attributes. On 1stDibs, the price for these items starts at $45 and tops out at $8,500, while the average work can sell for $495.
Questions About Moschino
  • 1stDibs ExpertApril 16, 2024
    The difference between Moschino and Boutique Moschino comes down primarily to price. Moschino is the name of the Italian fashion house's high-end line of apparel and accessories, while Boutique Moschino is a diffusion line that offers pieces priced around 40% less. Until 2014, the Boutique Moschino label was called Moschino Cheap and Chic due to its more economical pricing. On 1stDibs, shop a collection of Moschino apparel and accessories.
  • 1stDibs ExpertApril 26, 2024
    The country that Moschino is from is Italy. Franco Moschino founded the luxury fashion house in Milan in 1983. During the 1970s, he began to work for Gianni Versace's now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels, and it was Versace who encouraged him to launch his own label. Find a wide range of Moschino apparel and accessories on 1stDibs.
  • 1stDibs ExpertMarch 13, 2024
    Whether Moschino is true to size depends on the piece. The Italian luxury fashion house has its own sizing system, which is different from the ones used by other labels and can vary from piece to piece. As a result, Moschino recommends that you read the sizing information on the product sheet to determine which size is right for you. On 1stDibs, find a variety of Moschino apparel and accessories.
  • 1stDibs ExpertApril 5, 2024
    When it was announced in 2023 that Jeremy Scott was leaving Moschino, he did not state publicly why he was stepping down as its creative director after 10 years. He later stated that he felt that it was time for a new direction after his decade with the luxury brand. He continues to own his eponymous brand. On 1stDibs, shop a diverse assortment of Moschino apparel and accessories.
  • 1stDibs ExpertApril 5, 2024
    Yes, Moschino is a high-end brand. The Italian fashion house offers pieces that are carefully produced out of fine materials. The brand’s high-end status dates to the early 1980s, when Franco Moschino founded a label with an ethos that was all about having fun with style and materials. Moschino has continued to produce expertly tailored, vibrant designs with theatrical flair and fine details like embroidery. Find a selection of Moschino apparel and accessories on 1stDibs.

Recently Viewed

View All