The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
MOSCHINO by JEREMY SCOTT Peace Sign Pendant Necklace, Autumn/Winter 2014
By Moschino
Located in Nice, FR
MOSCHINO by JEREMY SCOTT gold tone chain necklace featuring a peace sign symbol pendant. Autumn/Winter 2014 Collection. Lobster clasp closur...
Gilt Metal
MOSCHINO Vintage Gold Tone Peace Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone breaded metal dangling earrings (clip-on) featuring a large 3-dimensional peace sign topped by a faux pearl. Embossed MOSCHINO. Indicative measu...
Gilt Metal
MOSCHINO Iconic Vintage Gold Tone Charm Necklace
By Moschino
Located in Nice, FR
MOSCHINO iconic vintage gold tone chain necklace featuring various charms : keys, clothespins, cutlery set, screws, heart, peace sign, faux pearls... Toggle clasp. Embossed MOSCHIN...
Gilt Metal
Vintage Moschino Gold Heart Earrings 1980s
By Moschino
Located in Wilmslow, GB
A pair of striking vintage Moschino Heart Earrings. Featuring a lustrous gold heart motif framed in black and gold for the ultimate impact. Fou...
MOSCHINO Vintage Gold Tone Franco Moschino Profile Coin Charm Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone chain necklace featuring FRANCO MOSCHINO coin charms. Spring clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 45.5 cm (17.91 in...
Gilt Metal
Vintage MOSCHINO "Farfalle Pasta" Silver Tone Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "Farfalle Pasta" Silver Tone Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Links of "FARFALLE Pasta" bowtie charms. - Signed MOSCHINO. - Silver tone ...
Vintage MOSCHINO Comedy Tragedy Mask Pendant Chain Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Comedy Tragedy Mask Pendant Chain Necklace Features: - 100% Authentic MOSCHINO. - Comedy and tragedy masks pendant chain necklace. - Gold tone hardware. - Spring lo...
Vintage MOSCHINO Comedy Tragedy Mask Novelty Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Comedy Tragedy Mask Novelty Brooch Features: - 100% Authentic MOSCHINO. - Comedy tragedy masks brooch. - Patinated gold tone hardware. - Signed MOSCHINO on reverse....
Vintage MOSCHINO Black Licorice Lollipop Candy Novelty Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Black Licorice Lollipop Candy Novelty Brooch Features: - 100% Authentic MOSCHINO. - Black licorice lollipop candy resin novelty brooch. - Signed MOSCHINO CHEAP and ...
Vintage MOSCHINO Mondrian Heart Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Mondrian Heart Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Mondrian heart dangling novelty earrings. - Clip back earrings. - Signed MOSCHINO. -...
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive question mark heart pendant in diamond form. - Red, green and p...
MOSCHINO Vintage Antiqued Gold Tone Cherub Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone cherub link necklace. Spring clasp closure. Embossed MOSCHINO. Indicative measurements : length approx. 75 cm (29.53 inches) / cherub approx. 4...
Gilt Metal
MOSCHINO Vintage Gold Tone Tragicomedy Mask Brooch
By Moschino
Located in Nice, FR
MOSCHINO vintage textured antiqued gold tone tragicomedy mask brooch. Embossed MOSCHINO. Indicative measurements : height approx. 10.5 cm (4.13 inches) / max. width approx. 4.5 cm ...
Gilt Metal
MOSCHINO Vintage Papier-Mâché Heart Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage dangling earrings (clip-on) featuring a distressed red papier-mâché heart. Embossed MOSCHINO (only on one earring). Indicative measurements : max. height approx. 1...
Vintage MOSCHINO Runway Statement Letter Cuff 1980s
By Moschino
Located in Wilmslow, GB
A rare Vintage MOSCHINO Letter Cuff. A large and impressive logo lovers find; this cuff leaves no doubt as to its origin. The ultimate in runway edge this one will prove the logo lov...
MOSCHINO Vintage Multi-Strand Gold Tone Chain & Pearl Cuff Bracelet
By Moschino
Located in Nice, FR
MOSCHINO vintage multi-strand gold tone chain and faux pearl cuff bracelet Hook clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 19 cm (7.48 inches) / wid...
Gilt Metal
MOSCHINO Vintage Iconic Question Mark Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage iconic gold tone question mark dangling earrings (clip-on) embellished with a large resin faux pearl. Embossed MOSCHINO. Indicative measurements : max. height appr...
Gilt Metal
MOSCHINO Vintage Multi-Strand Gold Tone Chain & Pearl Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage multi-strand gold tone chain and faux pearl necklace. Hook clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 76 cm (29.92 inches). Materi...
Gilt Metal
Moschino Vintage Iconic Question Mark Multi Strand Pearl Bracelet
By Moschino
Located in Nice, FR
MOSCHINO vintage iconic multi strand faux pearl cuff bracelet featuring a massive jewelled iconic question mark at the center. Silver tone metal hardware. From a British MOSCHINO jewelry...
MOSCHINO Vintage Gold Tone Heart & Pearl Dangle Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone heart dangle earrings (clip-on with screw system) embellished with two faux pearls. Embossed MOSCHINO (only on one earring). Indicative measurements : he...
Gilt Metal
Moschino Gold Tone Unisex Fashion Ring, Made in Italy, New with Tags
By Moschino
Located in Capri, IT
Moschino Gold tone ring totally made in Italy in size S never bene used Still with tags and box
MOSCHINO Orange Green Jewelled Foil Polka Dot Papier-Mâché Bangle Bracelet
By Moschino
Located in Kingersheim, Alsace
MOSCHINO Orange Jewelled Foil Polka Dot Papier-Mâché Bangle Bracelet Measurements: Height: 0.63 inch (1.6 cm) Inner Circumference: 8.46 inches (21.5 cm) Features: - 100% Authentic...
$188Sale Price|35% Off
MOSCHINO gold tone logo heart motif clasp short chain necklace
By Moschino
Located in Hong Kong, NT
MOSCHINO gold tone logo heart motif clasp short chain necklace Reference: TGAS/C01676 Brand: Moschino Color: Gold Pattern: Solid Closure: Clasp CONDITION: Condition: Very good, this...
MOSCHINO Vintage Multi Buckle Novelty Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage necklace featuring buckle links. Silver tone and gold tone hardware. Antiqued patina. The antiqued/black patina is from original manufacturing. T-bar and toggle c...
Gold Plate, Silver Plate
$592Sale Price|45% Off
Moschino Pearl Heart Shape Pendant Gold Toned Hardware Cable Chain Necklace
By Moschino
Located in Sheung Wan, HK
- Vintage 90s rare Moschino faux pearls with heart shape pendant necklace. - Featuring gold toned hardware cable chain with five faux pearls and two hearts on each, a plastic heart...
MOSCHINO Vintage Gold Tone Angel Brooch
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone angel brooch featuring a textured metal heart and a pearlescent heart drop. Embossed MOSCHINO. Indicative measurements : height approx. 12.5 cm ...
Gilt Metal
MOSCHINO Vintage Jewelled Peace Sign Necklace
By Moschino
Located in Nice, FR
MOSCHINO antiqued gold tone necklace featuring jewelled peace sign links and a peace sign pendant. This MOSCHINO necklace, adorned with crystal‑set peace symbols, embodies the brand...
Moschino Vintage Classic Hallmark Logo Monogram Red Heart Love Square Cufflinks
By Moschino
Located in Wokingham, England
Moschino Vintage Classic Black Hallmark Logo Monogram Red Heart Love Square Cufflinks, Silver Tone Very good condition. Maybe light scratches or colour loss. 100% Genuine. Rare to ...
Silver Plate
Moschino 1980s Gold Tone Watch
By Moschino
Located in Scottsdale, AZ
Introducing the Moschino 1980s Gold Tone Watch, a super fun and unique timepiece that exudes vintage charm and playful style. This deadstock Moschino watch...
MOSCHINO Vintage "Chi Dorme Non Piglia" Articulated Fish Dangling Brooch
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone brooch featuring an enameled and articulated fish topped by a faux pearl and the quote "CHI DORME NON PIGLIA" (PISCE) - e.g. Those who run away are always ...
Moschino Vintage Gold Toned Lipstick Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold toned dangling earrings (clip-on) featuring a lipstick tube. Embossed MOSCHINO. Indicative measurements : height approx....
MOSCHINO Vintage Heart Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued and textured gold tone dangling earrings (clip-on) featuring hearts, embellished with red/green glass cabochons and acrylic faux pearls. Embossed MOSCHINO....
Gilt Metal
MOSCHINO Vintage Multi-Strand Gold Tone Safety Pin & Pearl Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage rare gold tone necklace featuring 3 strands of safety pin links alternating with resin faux pearls. Box clasp. Embossed MOSCHINO. Indicative measurement : length ...
Gilt Metal
MOSCHINO Vintage Gold Tone Chain Necklace Olive Oyl Figures Hearts
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone chain necklace featuring hearts and OLIVE OYL figures. Spring clasp closure. Embossed Cheap and Chic by MOSCHINO....
Gilt Metal
Vintage MOSCHINO Strass Are A Girls Best Friend Rhinestone Novelty Bracelet
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Spike Studded Cuff Bracelet Measurements: Height: 1.06 inches (2.7 cm) Wearable Length: 6.29 inches until 7.87 inches (16 cm until 20...
Moschino Vintage Gold Toned Peace Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold toned dangling earrings (clip-on) featuring a large peace sign drop. Embossed MOSCHINO MILANO on the coin top. Indicat...
Vintage MOSCHINO Good Luck Horseshoe Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Good Luck Horseshoe Dangling Earrings Measurements: Height: 3.54 inches (9 cm) Width: 1.26 inches (3.2 cm) Weight per Earring: 23 grams Features: - 100% Authentic ...
MOSCHINO Gold Tone Chain Necklace
By Moschino
Located in Nice, FR
MOSCHINO gold tone chain necklace featuring eight round M O S C H I N O links. Lobster clasp closure. Embossed MOSCHINO Made in Italy. Indicative measurement : length approx. 60.5...
Gilt Metal
Vintage MOSCHINO Blue Glass Flower Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Blue Glass Flower Earrings Measurements: Height: 2.08 inches (5.3 cm) Width: 2.16 inches (5.5 cm) Weight per Earring: 27 grams ...
Vintage MOSCHINO "I Am What I Am" Peace Sign Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "I Am What I Am" Peace Sign Novelty Dangling Earrings Measurements: Height: 3.74 inches (9.5 cm) Width: 1.77 inches (4.5 cm) Weight per Earring: 32 grams Features:...
Massive MOSCHINO Oval Lavender Jewelled Foil Papier-Mâché Ring
By Moschino
Located in Kingersheim, Alsace
Massive MOSCHINO Oval Lavender Jewelled Foil Papier-Mâché Ring Measurements: Height: 2.05 inches (5.2 cm) Width: 1.77 inches (4.5 cm) Size: US 6.5/ EU 54 (adjustable) Features: - ...
MOSCHINO Purple Black Jewelled Foil Polka Dot Papier-Mâché Cuff Bracelet
By Moschino
Located in Kingersheim, Alsace
MOSCHINO Purple Black Jewelled Foil Polka Dot Papier-Mâché Cuff Bracelet Measurements: Height: 1.81 inches (4.6 cm) Inner Circumference: 7.28 inches (18.5 cm) Features: - 100% Aut...
MOSCHINO Black Pink Jewelled Foil Polka Dot Papier-Mâché Bangle Bracelet
By Moschino
Located in Kingersheim, Alsace
MOSCHINO Black Pink Jewelled Foil Polka Dot Papier-Mâché Bangle Bracelet Measurements: Height: 0.90 inch (2.3 cm) Inner Circumference: 8.07 inches (20.5 cm) Features: - 100% Authe...
MOSCHINO Jewelled Foil Polka Dot Papier-Mâché Bangle Bracelet
By Moschino
Located in Kingersheim, Alsace
MOSCHINO Jewelled Foil Polka Dot Papier-Mâché Bangle Bracelet Measurements: Height: 0.63 inch (1.6 cm) Inner Circumference: 8.46 inches (21.5 cm) Features: - 100% Authentic MOSCHI...
Vintage MOSCHINO Compass Pearl Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Compass Pearl Novelty Dangling Earrings Measurements: Height: 2.75 inches (7 cm) Width: 1.10 inches (2.8 cm) Weight per Earring: 22 grams Features: - 100% Authenti...
Vintage MOSCHINO Red Heart Flower Novelty Drop Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Red Heart Flower Novelty Drop Brooch Measurements: Height: 3.54 inches (9 cm) Width: 2.24 inches (5.7 cm) Features: - 100% Authentic MOSCHINO. - Flower drop brooc...
Vintage MOSCHINO Blue Glass Heart Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Blue Glass Heart Dangling Earrings Measurements: Height: 3.46 inches (8.8 cm) Width: 1.89 inches (4.8 cm) Weight per Earring: 29 grams Features: - 100% Authentic ...
Vintage MOSCHINO Button Safety Pin Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Button Safety Pin Novelty Dangling Earrings Measurements: Height: 2.95 inches (7.5 cm) Width: 0.71 inch (1.8 cm) Weight per Earring: ...
Vintage MOSCHINO Gilt Square Shirt Button Cuff Novelty Bracelet
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Gilt Square Shirt Button Cuff Novelty Bracelet Measurements: Height: 2.60 inches (6.6 cm) Wearable Length: 8.27 inches (21 cm) Features: - 100% Authentic MOSCHIN...
Vintage MOSCHINO 480'000 Rhinestone Studded Novelty Cuff Bracelet
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO 480'000 Rhinestone Studded Novelty Cuff Bracelet Measurements: Height: 2.28 inches (5.8 cm) Wearable Length: 7.91 inches (20.1 cm) includes opening Features: - 10...
Vintage Jumbo MOSCHINO Cutout Logo Medallion Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Jumbo MOSCHINO Cutout Logo Medallion Necklace Measurements: Medallion Height: 2.95 inches (7.5 cm) Medallion Width: 2.95 inches (7.5 cm) Wearable Length: 31.49 cm (80 cm) C...
Vintage MOSCHINO Yellow Spiral Dizzy Disc Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Yellow Spiral Dizzy Disc Novelty Earrings Measurements: Height: 1.30 inch (3.3 cm) Width: 1.30 inch (3.3 cm) Weight per Earring: 11 grams Features: - 100% Authent...
Vintage MOSCHINO Colourful Beaded Long Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Colourful Beaded Long Dangling Earrings Measurements: Height: 5.11 inches (13 cm) Width: 1.50 inches (3.8 cm) Weight per Earring...
Vintage MOSCHINO Coin Resin Disc Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Coin Resin Disc Novelty Earrings Measurements: Height: 1 inch (2.5 cm) Width: 1 inch (2.5 cm) Weight per Earring: 7 grams Features: - ...
Vintage MOSCHINO Pearl Fleur de Lys Torsade Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Pearl Fleur de Lys Torsade Novelty Dangling Earrings Measurements: Height: 2.95 inches (7.5 cm) Width: 1.41 inches (3.6 cm) Weight per...
Vintage MOSCHINO Rhinestone Pearl Disc Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Rhinestone Pearl Disc Earrings Measurements: Height: 1.26 inches (3.2 cm) Width: 1.26 inches (3.2 cm) Weight per Earring: 16 grams Features: - 100% Authentic MOSCH...
Vintage MOSCHINO Zipper Leather Disc Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Zipper Leather Disc Novelty Earrings Measurements: Height: 1.89 inches (4.8 cm) Width: 1.26 inches (3.2 cm) Weight per Earring: 16 g...
Vintage Massive MOSCHINO Millefiore Disc Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Millefiore Disc Dangling Earrings Measurements: Height: 2.75 inches (7 cm) Width: 1.77 inches (4.5 cm) Weight per Earring: 31 grams Features: - 100% Authen...
Vintage MOSCHINO Good Luck Horseshoe Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Good Luck Horseshoe Earrings Measurements: Height: 1.57 inches (4 cm) Width: 1.22 inches (3.1 cm) Weight per Earring: 14 grams Fea...