The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Massive MOSCHINO Maltese Cross Red Orange Cabochon Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Maltese Cross Red Orange Cabochon Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Massive Maltese cross dangling novelty earrings. - Red or...
Vintage Moschino Gold Heart Earrings 1980s
By Moschino
Located in Wilmslow, GB
A pair of striking vintage Moschino Heart Earrings. Featuring a lustrous gold heart motif framed in black and gold for the ultimate impact. Fou...
$49Sale Price|50% Off
SS20 Moschino Couture Picasso Oversized Dot Clip-on Earrings by Jeremy Scott
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Picasso Oversized Dot Blue Clip On Earrings Additional Information: Material: Metal Color: Blue Pattern: Over...
Vintage MOSCHINO Numeral 90 Gold Tone Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Numeral 90 Gold Tone Novelty Earrings Features: - 100% Authentic MOSCHINO. - Numeral 90 novelty earrings. - Gold tone hardware. - Clip back earrings. - Signed MOSCH...
Vintage MOSCHINO Massive Black Flower Vegan Leather Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Massive Black Flower Vegan Leather Novelty Earrings Features: - 100% Authentic MOSCHINO. - Massive black vegan leather flower earrings with pink resin bud. - Engrav...
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Lucite heart with peace sign dangling novelty earrings. - Clip back earring...
Vintage MOSCHINO Massive Purple Flower Vegan Leather Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Massive Purple Flower Vegan Leather Novelty Earrings Features: - 100% Authentic MOSCHINO. - Massive purple vegan leather flower earrings with yellow resin bud. - En...
Vintage Massive MOSCHINO Dollar Sign Heart Pearl Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Dollar Sign Heart Pearl Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Massive dollar sign, pearl with...
Vintage MOSCHINO Swirl Embedded Resin Dome Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Swirl Embedded Resin Dome Earrings Features: - 100% Authentic MOSCHINO. - Dome lucite earrings with embedded swirl resin in orange color. - Gold tone hardware. - Si...
Vintage Massive MOSCHINO Lucky Four Leaf Clover and Shamrock Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Lucky Four Leaf Clover and Shamrock Dangling Earrings Features: - 100% Authentic MOSCHINO. - Massive four leaf clover earrings with dangling shamrock. - Cl...
Vintage Massive MOSCHINO Peace Sign Rhinestone Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Peace Sign Rhinestone Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Iconic PEACE rhinestone sign dangling earrings. - Clip back earrings....
$49Sale Price|50% Off
SS20 Moschino Couture Picasso Oversized Yellow Clip-on Earrings by Jeremy Scott
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Picasso Oversized Dot Yellow ClipOn Earrings Additional Information: Material: Metal Color: Yellow Pattern: Oversized Dots Style: Clip Dimensions:...
Massive MOSCHINO Lucky Four Leaf Clover and Resin Horn Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Lucky Four Leaf Clover and Resin Horn Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Lucky four leaf clover earrings with dangling resin h...
MOSCHINO Vintage Papier-Mâché Heart Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage dangling earrings (clip-on) featuring a distressed red papier-mâché heart. Embossed MOSCHINO (only on one earring). Indicative measurements : max. height approx. 1...
$81Sale Price|45% Off
SS20 Moschino Couture Picasso Red Black Flower Clip-on Earrings by Jeremy Scott
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Picasso Red Black Flower Clip On Earrings Additional Information: Material: Metal Color: Red Pattern: Oversized Dots cr...
MOSCHINO Vintage Gold Tone Peace Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone breaded metal dangling earrings (clip-on) featuring a large 3-dimensional peace sign topped by a faux pearl. Embossed MOSCHINO. Indicative measu...
Gilt Metal
Vintage MOSCHINO Compass Pearl Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Compass Pearl Novelty Dangling Earrings Measurements: Height: 2.75 inches (7 cm) Width: 1.10 inches (2.8 cm) Weight per Earring: 22 grams Features: - 100% Authenti...
Vintage MOSCHINO Mondrian Heart Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Mondrian Heart Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Mondrian heart dangling novelty earrings. - Clip back earrings. - Signed MOSCHINO. -...
MOSCHINO Vintage Heart Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued and textured gold tone dangling earrings (clip-on) featuring hearts, embellished with red/green glass cabochons and acrylic faux pearls. Embossed MOSCHINO....
Gilt Metal
MOSCHINO Vintage Iconic Question Mark Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage iconic gold tone question mark dangling earrings (clip-on) embellished with a large resin faux pearl. Embossed MOSCHINO. Indicative measurements : max. height appr...
Gilt Metal
MOSCHINO Vintage Gold Tone Heart & Pearl Dangle Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone heart dangle earrings (clip-on with screw system) embellished with two faux pearls. Embossed MOSCHINO (only on one earring). Indicative measurements : he...
Gilt Metal
Moschino Vintage Gold Toned Lipstick Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold toned dangling earrings (clip-on) featuring a lipstick tube. Embossed MOSCHINO. Indicative measurements : height approx....
Moschino Vintage Gold Toned Peace Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold toned dangling earrings (clip-on) featuring a large peace sign drop. Embossed MOSCHINO MILANO on the coin top. Indicat...
Vintage MOSCHINO Blue Glass Flower Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Blue Glass Flower Earrings Measurements: Height: 2.08 inches (5.3 cm) Width: 2.16 inches (5.5 cm) Weight per Earring: 27 grams ...
Vintage MOSCHINO Colourful Beaded Long Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Colourful Beaded Long Dangling Earrings Measurements: Height: 5.11 inches (13 cm) Width: 1.50 inches (3.8 cm) Weight per Earring...
$126Sale Price / item|35% Off
SS20 Moschino Couture Jeremy Scott Witch Hat Matte Black Clip on Earrings Trick
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Witch Hat Matte Black Clip on Earrings Trick Additional Information: Material: Metal Color: Black Matte Patt...
Vintage MOSCHINO Good Luck Horseshoe Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Good Luck Horseshoe Earrings Measurements: Height: 1.57 inches (4 cm) Width: 1.22 inches (3.1 cm) Weight per Earring: 14 grams Fea...
Vintage MOSCHINO Good Luck Horseshoe Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Good Luck Horseshoe Dangling Earrings Measurements: Height: 3.54 inches (9 cm) Width: 1.26 inches (3.2 cm) Weight per Earring: 23 grams Features: - 100% Authentic ...
Vintage MOSCHINO Blue Glass Heart Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Blue Glass Heart Dangling Earrings Measurements: Height: 3.46 inches (8.8 cm) Width: 1.89 inches (4.8 cm) Weight per Earring: 29 grams Features: - 100% Authentic ...
Vintage MOSCHINO Coin Resin Disc Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Coin Resin Disc Novelty Earrings Measurements: Height: 1 inch (2.5 cm) Width: 1 inch (2.5 cm) Weight per Earring: 7 grams Features: - ...
Vintage MOSCHINO "I Am What I Am" Peace Sign Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "I Am What I Am" Peace Sign Novelty Dangling Earrings Measurements: Height: 3.74 inches (9.5 cm) Width: 1.77 inches (4.5 cm) Weight per Earring: 32 grams Features:...
Vintage MOSCHINO Button Safety Pin Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Button Safety Pin Novelty Dangling Earrings Measurements: Height: 2.95 inches (7.5 cm) Width: 0.71 inch (1.8 cm) Weight per Earring: ...
Vintage MOSCHINO Yellow Spiral Dizzy Disc Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Yellow Spiral Dizzy Disc Novelty Earrings Measurements: Height: 1.30 inch (3.3 cm) Width: 1.30 inch (3.3 cm) Weight per Earring: 11 grams Features: - 100% Authent...
Vintage MOSCHINO Pearl Fleur de Lys Torsade Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Pearl Fleur de Lys Torsade Novelty Dangling Earrings Measurements: Height: 2.95 inches (7.5 cm) Width: 1.41 inches (3.6 cm) Weight per...
Vintage MOSCHINO Rhinestone Pearl Disc Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Rhinestone Pearl Disc Earrings Measurements: Height: 1.26 inches (3.2 cm) Width: 1.26 inches (3.2 cm) Weight per Earring: 16 grams Features: - 100% Authentic MOSCH...
Vintage Massive MOSCHINO Millefiore Disc Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Millefiore Disc Dangling Earrings Measurements: Height: 2.75 inches (7 cm) Width: 1.77 inches (4.5 cm) Weight per Earring: 31 grams Features: - 100% Authen...