The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Necklace Features: - 100% Authentic MOSCHINO. - Lucite heart with peace sign pendant. - Gold tone hardware. - Lobster spring closure...
MOSCHINO Vintage Antiqued Gold Tone Cherub Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone cherub link necklace. Spring clasp closure. Embossed MOSCHINO. Indicative measurements : length approx. 75 cm (29.53 inches) / cherub approx. 4...
Gilt Metal
1980s Moschino Crystal Rivière Statement Necklace
By Moschino
Located in AMSTERDAM, NL
A spectacular vintage Moschino statement necklace from the 1980s, built from large emerald-cut crystals set in a lustrous silver-tone mount. This rivière-style necklace radiates pure...
Crystal, Silver Plate
MOSCHINO by JEREMY SCOTT Peace Sign Pendant Necklace, Autumn/Winter 2014
By Moschino
Located in Nice, FR
MOSCHINO by JEREMY SCOTT gold tone chain necklace featuring a peace sign symbol pendant. Autumn/Winter 2014 Collection. Lobster clasp closur...
Gilt Metal
Vintage Moschino Comedy Tragedy Mask Tassel Charm Long Pendant Necklace
By Moschino
Located in Concord, NC
Vintage Moschino comedy and tragedy masks novelty long pendant necklace with pearl, red and green jewels and a chain tassel. Gold tone hardware. Signed MOSCHINO on the back. Conditi...
MOSCHINO Iconic Vintage Gold Tone Charm Necklace
By Moschino
Located in Nice, FR
MOSCHINO iconic vintage gold tone chain necklace featuring various charms : keys, clothespins, cutlery set, screws, heart, peace sign, faux pearls... Toggle clasp. Embossed MOSCHIN...
Gilt Metal
Vintage Massive MOSCHINO Surreal Hand Double Pearl Strand Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Surreal Hand Double Pearl Strand Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive whimsical hand pendant with double pearl strands accent. - ...
Vintage MOSCHINO Multi Tassel Gold Tone Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Multi Tassel Gold Tone Pendant Necklace Features: - 100% Authentic MOSCHINO. - Multi tassel metal resin pendant necklace. - Gold tone hardware. - Lobster spring clo...
Vintage MOSCHINO "North South East West" Directions Spelled Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "North South East West" Directions Spelled Novelty Necklace Features: - 100% Authentic MOSCHINO. - Links of spelled letter charms of the 4 Cardinal Directions "NORT...
Vintage MOSCHINO CHEAP and CHIC Coin Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO CHEAP and CHIC Coin Novelty Necklace Features: - 100% Authentic MOSCHINO. - Links of coin charms with embosses Moschino Cheap and Chic. - Patinated gold tone hardwa...
Vintage MOSCHINO Question Mark Heart Jewelled Pendant Link Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Question Mark Heart Jewelled Pendant Link Necklace Features: - 100% Authentic MOSCHINO. - Question mark heart link necklace and pendant in diamond form. - Red, gree...
Vintage MOSCHINO Thimble Cabochon Round Pendant Chain Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Thimble Cabochon Round Pendant Chain Novelty Necklace Features: - 100% Authentic MOSCHINO. - Novelty round thimble pendant with cascading clear cabochons at the bot...
Vintage MOSCHINO Cherubs Angels Heart Pendant Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Cherubs Angels Heart Pendant Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Cherubs/ angels link necklace with twin angels and heart drop pendant. - G...
Vintage MOSCHINO CHEAP and CHIC Cluster Coin Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO CHEAP and CHIC Cluster Coin Novelty Necklace Features: - 100% Authentic MOSCHINO. - Clustered coin charms centre piece with embossed Moschino. - Gold tone hardware....
Vintage YVES SAINT LAURENT Ysl Zigzag Blue Rhinestone Choker Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage YVES SAINT LAURENT Ysl Zigzag Blue Rhinestone Choker Necklace Features: - 100% Authentic YVES SAINT LAURENT. - Rigid zigzag choker with blue rhinestones embellishment. - Sil...
Vintage MOSCHINO "GOOD LUCK" Horseshoe Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "GOOD LUCK" Horseshoe Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Links of horseshoe charms "GOOD LUCK". - Signed MOSCHINO. - Gold tone hardware. -...
$188Sale Price|35% Off
MOSCHINO gold tone logo heart motif clasp short chain necklace
By Moschino
Located in Hong Kong, NT
MOSCHINO gold tone logo heart motif clasp short chain necklace Reference: TGAS/C01676 Brand: Moschino Color: Gold Pattern: Solid Closure: Clasp CONDITION: Condition: Very good, this...
1990s Moschino Red Crystal Heart Statement Necklace
By Moschino
Located in AMSTERDAM, NL
A striking vintage Moschino statement necklace from the 1990s, composed of a row of puffed red crystal pavé hearts that build toward a large open red-crystal heart pendant at the cen...
Crystal, Silver Plate
Vintage MOSCHINO Pearl Heart Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Pearl Heart Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Pearls with red heart enamel link necklace. - Gold tone hardware. - Lobster spring closure....
Vintage MOSCHINO Pearl Clip Back Earrings Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Pearl Clip Back Earrings Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Clip back earrings link pendant necklace embellished with pearl cabochons. - G...
Vintage MOSCHINO Jewelled Clip Back Earrings Pendant Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Jewelled Clip Back Earrings Pendant Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Clip back earrings link pendant necklace embellished with black cab...
MOSCHINO Vintage Multi-Strand Gold Tone Chain & Pearl Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage multi-strand gold tone chain and faux pearl necklace. Hook clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 76 cm (29.92 inches). Materi...
Gilt Metal
Vintage MOSCHINO Blue Yellow Black Mosaic Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Blue Yellow Black Mosaic Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Mosaic heart pendant in blue, yellow and black colour. - Bronze tone hardware...
Vintage Massive MOSCHINO Colourful Mosaic Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Colourful Mosaic Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive colourful mosaic heart pendant. - Bronze tone hardware. - Velvet blac...
Vintage MOSCHINO Comedy Tragedy Mask Pendant Chain Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Comedy Tragedy Mask Pendant Chain Necklace Features: - 100% Authentic MOSCHINO. - Comedy and tragedy masks pendant chain necklace. - Gold tone hardware. - Spring lo...
MOSCHINO Vintage Multi Buckle Novelty Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage necklace featuring buckle links. Silver tone and gold tone hardware. Antiqued patina. The antiqued/black patina is from original manufacturing. T-bar and toggle c...
Gold Plate, Silver Plate
MOSCHINO Vintage Multi-Strand Gold Tone Safety Pin & Pearl Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage rare gold tone necklace featuring 3 strands of safety pin links alternating with resin faux pearls. Box clasp. Embossed MOSCHINO. Indicative measurement : length ...
Gilt Metal
$592Sale Price|45% Off
Moschino Pearl Heart Shape Pendant Gold Toned Hardware Cable Chain Necklace
By Moschino
Located in Sheung Wan, HK
- Vintage 90s rare Moschino faux pearls with heart shape pendant necklace. - Featuring gold toned hardware cable chain with five faux pearls and two hearts on each, a plastic heart...
MOSCHINO Vintage Jewelled Peace Sign Necklace
By Moschino
Located in Nice, FR
MOSCHINO antiqued gold tone necklace featuring jewelled peace sign links and a peace sign pendant. This MOSCHINO necklace, adorned with crystal‑set peace symbols, embodies the brand...
Vintage MOSCHINO Green Mosaic Novelty Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Green Mosaic Novelty Pendant Necklace Features: - 100% Authentic MOSCHINO. - Mosaic leaf pendant in different shades of green. - Bronze tone hardware. - Velvet blac...
MOSCHINO Vintage Gold Tone Franco Moschino Profile Coin Charm Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone chain necklace featuring FRANCO MOSCHINO coin charms. Spring clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 45.5 cm (17.91 in...
Gilt Metal
MOSCHINO Vintage Gold Tone Chain Necklace Olive Oyl Figures Hearts
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone chain necklace featuring hearts and OLIVE OYL figures. Spring clasp closure. Embossed Cheap and Chic by MOSCHINO....
Gilt Metal
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive question mark heart pendant in diamond form. - Red, green and p...
Vintage MOSCHINO "Farfalle Pasta" Silver Tone Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "Farfalle Pasta" Silver Tone Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Links of "FARFALLE Pasta" bowtie charms. - Signed MOSCHINO. - Silver tone ...
MOSCHINO Gold Tone Chain Necklace
By Moschino
Located in Nice, FR
MOSCHINO gold tone chain necklace featuring eight round M O S C H I N O links. Lobster clasp closure. Embossed MOSCHINO Made in Italy. Indicative measurement : length approx. 60.5...
Gilt Metal
Vintage Jumbo MOSCHINO Cutout Logo Medallion Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Jumbo MOSCHINO Cutout Logo Medallion Necklace Measurements: Medallion Height: 2.95 inches (7.5 cm) Medallion Width: 2.95 inches (7.5 cm) Wearable Length: 31.49 cm (80 cm) C...