Supreme’s ascent from neighborhood cult favorite to auction star is a master class in brand marketing, based on creating hard-to-build desire. Launched in New York City in 1994, the iconic streetwear brand with a subversive attitude has attracted a following that ranges from downtown skaters to fashion's elite.
After a short-lived stint as a salesman for downtown Manhattan store Parachute and running a Stüssy branch as well as his own retail outlet, Union, British ex-pat James Jebbia opened Supreme, “the cool, cool shop … no big brands or anything.” The founder and director sold skateboards and sneakers, beanies, tees and hoodies while movies like Mean Streets and loud hip-hop played in the background, attracting a young downtown crowd of skateboarders, artists and entrepreneurs who found the store’s counterculture ethos appealing.
With success came brand collaborations big and small — all tightly controlled by Jebbia, who is renowned for unfailing business instincts — ensuring waiting lists and lines at new product launches. A 2012 partnership with Comme des Garçons brought Supreme avant-garde fashion followers with deeper pockets.
“I don’t think enough people take risks, and when you do, people respond — in music, in art, in fashion,” Jebbia told Vogue. He seemed to be taking a risk working with big brands. But although some fans accused him of selling out with Supreme’s Fall/Winter 2017 collaboration with Louis Vuitton, most did not, including the winning bidder for the Malle trunk at Christie’s.
A curated “Artist Series” of Supreme skate decks was inaugurated in 2001 when the then-not-so-famous street artist KAWS, aka Brian Donnelly, designed his Chum boards, a pair of which, signed, went for $32,000, four times their estimate, at the “Handbags X Hype” sale. The series now includes creations by Cindy Sherman, Nan Goldin, Damien Hirst, the Chapman Brothers and George Condo.
Find Supreme shirts, hoodies, jackets and other clothing and accessories on 1stDibs.
$82Sale Price|25% Off
SUPREME The North Face metallic gold black logo 6 panel cap
By Supreme
Located in Hong Kong, NT
SUPREME The North Face metallic gold black logo 6 panel cap Reference: BSHW/A00137 Brand: Supreme Collection: The North Face Material: Nylon Color: Gold, Black Pattern: Solid Closure...
Hermès 2025 Chale Maxi Triangle Robe Legere Cashmere Silk Scarf Shawl Hermes
By Hermès
Located in PARIS, FR
Hermès Maxi Triangle scarf/shawl in cashmere (70%) and silk, featuring the Robe Légère print by Théo de Gueltzl in shades of orange on an ecru background, with hand-rolled orange edg...
Louis Vuitton Neutral LV Fleur Logo Bicycle Helmet PM 62lk322s
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton Neutral LV Fleur Logo Bicycle Helmet PM 62lk322s Date Code/Serial Number: GI0648 Made In: Italy Measurements: Length: 10.5" Width: 8.5" Height: 7" OVERALL NEW COND...
1970s Fox Fur Ushanka Hat
Located in Toronto, Ontario
1970s toffee and white fox fur Ushanka hat. Gold satin quilted interior. Ear flaps can be tie and worn up. Excellent vintage condition. Made in Finland. 20" diameter.
Vintage 1960's pink satin turban 1960s pink turban hat beaded cocktail hat
Located in Nashville, TN
Rendered in the most eye-catching shade of pink satin, this beautiful 1960's pleated turban hat, embellished with silver beaded appliqués, is the perfect finishing touch to your outf...
Italian Raffia Crochet and Sea Shell Beach Cap
Located in New York, NY
Italian Raffia Crochet and Sea Shell Pointy Beach Cap form the 1960's when people had wardrobes for off beach and cabana wear. Artisanal and charming It...
Flying Kliban Cat Hat
Located in New York, NY
Charming Straw hat with applied flying Kliban cat in mid flight chasing red string woven around brim. Motif is the famous flying cat by cartoonist Bernard Kliban. Perfect for channeling your future crazy cat...
1940s Straw Hat w/Red Flowers
Located in Alford, MA
Wide-brimmed natural straw hat w/wide navy velvet band and red fabric roses. Small high crown perches on top of head, does not pull down, lined in taffeta. Wide brim, 5 1/2 inches at...
$164Sale Price|20% Off
Vintage 1960s Mink Pillbox Hat
Located in New York, NY
Vintage 1960s Mink Pillbox Hat: This mink fur hat is so sweet— it feels straight out of a look Catherine Deneuve would have worn in the 1960s. The blonde ...
Emilio Pucci S/S 2005 Rainbow Printed Cotton Cap Baseball Hat
By Emilio Pucci
Located in BELLEVUE HILL, NSW
From Christian Lacroix’s exuberant tenure at Emilio Pucci, this S/S 2005 printed cap captures the designer’s joyful collision of heritage and youthful modernity. Made in Italy, the six-panel silhouette is crafted from structured cotton and emblazoned with one of the season’s signature psychedelic prints - a kaleidoscope of lemon, lilac, turquoise, and coral outlined in bold black, signed with the hand-drawn Emilio signature. Lacroix’s direction for Pucci in this period celebrated colour and movement, infusing the house’s 1960's jet-set spirit with a 21st-century energy. This cap exemplifies that vision - playful yet refined, graphically psychedelic yet unmistakably luxurious. A rare and collectible accessory from a pivotal creative chapter in Pucci’s history. Reference Photos: (1-2) Pucci S/S 2005 Fashion...
1960s Yves Saint Laurent YSL Sculpted Ivory Felt Fedora Hat
By Yves Saint Laurent
Located in Boca Raton, FL
Yves Saint Laurent’s millinery was often a crucial part of the looks he designed. Having worked in the French fashion world since the 1950s, Saint Laurent was used to incorporating h...
Christian Dior "Boutique" Woven Beige "Newsboy" Cap
By Christian Dior
Located in New York, NY
Christian Dior "Boutique" fully-lined woven beige "Newsboy" cap measures 23" in circumference on the interior. Fully-lined and accented with a 1" ribbon...
Vintage 1930's Percher Hat black Straw Yellow Floral 1930's Tilt Hat Millinery
Located in Nashville, TN
This beautiful and timeless 1930's straw and floral hat, is a rare piece to behold. The elegant black woven straw base, boasts an oval shaped crown which is framed by a soft turned ...
new SUPREME The North Face metallic gold black logo 6 panel cap
By Supreme
Located in Hong Kong, NT
new SUPREME The North Face metallic gold black logo 6 panel cap Reference: BSHW/A00137 Brand: Supreme Collection: The North Face Material: Nylon Color: Gold, Black Pattern: Solid Clo...
SUPREME box logo black wool short beak elasticated back cap hat M L
By Supreme
Located in Hong Kong, NT
SUPREME box logo black wool short beak elasticated back cap hat M L Reference: LNKO/A00852 Brand: Supreme Material: Wool Color: Black Extra Detai...