1980s Vintage Black on Black Monogram Clutch Bag by Fendi
By Fendi
Located in Aci Castello, IT
This vintage Fendi clutch bag features the iconic "FF" monogram, showcasing the luxury brand’s
1980s Vintage Black on Black Monogram Clutch Bag by Fendi
By Fendi
Located in Aci Castello, IT
This vintage Fendi clutch bag features the iconic "FF" monogram, showcasing the luxury brand’s
Fendi Peekaboo Blue Embroidery Clutch Bag
Located in Torre Del Greco, IT
. ------------------------------ Fendi clutch bag, Peekaboo model, made of light blue leather with black leather trim and gold hardware
Fendi Black Leather Walnut Wood Handle Clutch Bag
By Fendi
Located in Krakow, PL
This sleek and vintage-inspired Fendi Black Leather Walnut Wood Handle Clutch Bag is the perfect
$902Sale Price|44% Off
Fendi First Medium Shoulder Clutch Bag in Dark Brown
By Fendi
Located in PUTNEY, NSW
Another show-stopper from Fendi, get your hands on the statement clutch of the season. This brown
Fendi Faces red leather clutch bag, Angry face, No Words
By Fendi
Located in NEWARK, GB
An Iconic Fendi Faces red calf leather clutch purse. A simple design with grained calf leather in
FENDI Embroidered Baguette Handbag Flap Bag Clutch - Full Set
By Fendi, Karl Lagerfeld for Fendi
Located in Switzerland, CH
Special Piece, ultrarare collector's Baguette bag by FENDI Wonderful rare Fendi Baguette Bag Hand
$576Sale Price|20% Off
FENDI Zucca FF monogram red canvas black leather zip clutch bag
By Fendi
Located in Hong Kong, NT
FENDI Zucca FF monogram red canvas black leather zip clutch bag Reference: TGAS/B01599 Brand: Fendi
$1,075
H 10.63 in W 15.36 in D 0.79 in
1990s Iconic Pequin Striped Canvas Clutch by Karl Lagerfeld for Sorelle Fendi
By Karl Lagerfeld for Fendi, Fendi
Located in Aci Castello, IT
This is a truly iconic piece of vintage luxury: an authentic Fendi clutch from the 1990s. The bag
Fendi Pochette Small Marmorizzata Rosa
By Fendi
Located in Torre Del Greco, IT
, con piccole usure visibili in foto. ----- Fendi small clutch bag made of gradient pink hard plastic
Fancy Fendi Clutch Bag 2005
By Fendi
Located in Vienna, AT
A very fancy Fendi Clutch Bag in Silver-Grey with shimmering Rainbow colours in very good condition
Fendi ✿*゚" UNUSUAL COLLECTORS' PIECE Hard Wood Clutch Handbag Bag
By Fendi
Located in KAOHSIUNG, TW
with care. FENDI wooden flap bag with double FF patch on it. Unusual piece. Done fully by hard wood
Fendi "Bag Bugs" Flat 7fr0508 Blue Saffiano Leather Clutch
By Fendi
Located in Forest Hills, NY
or A ) Includes Dust Bag and Tags Retail $900 Signs of Wear: item is in like-new condition except for
FENDI Blue Pink Leather Zucca Vanity Clutch Bag
By Fendi
Located in London, GB
FENDI BLUE PINK LEATHER ZUCCA CANVAS VANITY CLUTCH BAG This celebrity-loved Fendi Blue Zucca Canvas
Vintage Fendi orange brown genuine leather mini document bag, clutch purse.
By Fendi
Located in Kashiwa, Chiba
1980s. Vintage Fendi orange brown genuine leather mini document bag, clutch purse with embossed
Unavailable
H 3.5 in W 1 in L 7.5 in
NEW Fendi Candy Pink Baguette FF Monogram Leather Continental Wallet Clutch Bag
By Fendi
Located in San Marcos, CA
New Fendi Candy Pink Baguette FF Monogram Leather Continental Wallet Clutch Bag Authenticity
Unavailable
H 7.8 in W 10.6 in D 1.2 in
Fendi Vintage brown leather shoulder bag / large clutch purse with embossed art
By Fendi
Located in Kashiwa, Chiba
1980s. Vintage FENDI brown leather shoulder bag, large clutch purse with embossed art, Ancient
Unavailable
H 6.5 in W 7.25 in D 2.25 in
Vintage Fendi Two Tone Brown Woven Leather Ring Lock Frame Clutch Bag
By Fendi
Located in Chicago, IL
Color: Brown Made In: Italy Fabric Content: Exterior: Leather; Interior: Textile Item Specifics & Details: Frame silhouette. Gold-tone hardware. Woven walnut and chocolate brown lea...
Vintage FENDI dark brown large leather clutch bag with rabbit fur and pom pom.
By Fendi
Located in Kashiwa, Chiba
1980s. Vintage FENDI dark brown large leather clutch purse, pouch, toiletry bag with genuine rabbit
NWT €3700 FENDI ✿*゚2012 Lavish Jewelled Beading IPad Tablet bag clutch Briefcase
By Fendi, Karl Lagerfeld
Located in KAOHSIUNG, TW
This FENDI magnificent rigid stylish art piece is more than just an iPad case, it's a lavish bag
NWT €3700 FENDI ✿*゚2012 Lavish Jewelled Beading iPad Case bag clutch Briefcase
By Karl Lagerfeld
Located in KAOHSIUNG, TW
This FENDI magnificent rigid stylish art piece is more than just an iPad case, it's a lavish bag
Fendi Baguette / Fendi clutch bag
By Fendi
Located in Bressanone, Trentino-Alto Adige
Fendi baguette in zucca canvas and green leather, gold hardware. Condition: Really good. Packing
1990s FENDI Brown Zucca Jacquard Clutch Bag
By Fendi
Located in Bangkok, TH
Vintage Fendi clutch bag in Fendi's iconic brown Zucca jacquard. Zipper top opens to a lined
Fendi Brown Leather Bag
By Fendi
Located in Torre Del Greco, IT
Fantastic Fendi clutch bag in FF logo leather with golden hardware. Magnetic button closure
Fendi Vintage Leather Handbag in Black
By Fendi
Located in Carnate, IT
Fendi Vintage Leather Handbag in Black Fendi clutch bag. Super vintage from the 80s. In black
Fendi Colored Clutch Bag
By Fendi
Located in SAINT-OUEN-SUR-SEINE, FR
Fendi - (Made in Italy) Colored clutch bag. Additional information: Condition: Very good condition
FENDI woven leather convertible clutch bag
By Fendi
Located in San Fransisco, CA
Very rare woven leather bag from Fendi. Ca. 1985. Jet black butter soft lambskin with brightly
Fendi Black Satin and Sequin Clutch Bag
By Fendi
Located in Los Angeles, CA
Fendi Black Satin and Sequin Clutch Quilted Bag. From 1990s is in excellent condition
Fendi Jumbo Baguette 'Biscotti' Bag Clutch Messenger
By Fendi
Located in Scottsdale, AZ
softest suede. Large whip-stitch embellishments, and Fendi embossed hardware. This bag comes with 2 straps
FENDI yellow & white COLORBLOCK WRISTLET Clutch Bag
By Fendi
Located in Zürich, CH
Fendi colorblock wristlet clutch in yellow, white, grey and beige Saffiano leather.Opens with a
Fendi Karlito Black Leather Pouch Clutch Bag
By Fendi
Located in Geneva, CH
Pre-owned but new Karlito Pouch bag from the house of Fendi. Crafted in black Saffiano calfskin
Chocolate brown woven leather Fendi clutch/shoulder bag
By Fendi
Located in New York, NY
Chocolate brown woven leather clutch bag with attachable shoulder strap. Interior is lined with
Fendi Vintage Leather Stitch Detail Crossbody/Clutch Bag
By Fendi
Located in London, GB
Fendi Vintage Leather Stitch Detail Crossbody/Clutch Bag Navy bag crafted from leather with
Fendi Vintage Blue Embossed Portfolio Envelope Clutch Bag
By Fendi
Located in Rome, Rome
Vintage FENDI Porfolio/clutch bag from the 80s. Crafted in blue leather with embossed crocodile
1990s Fendi Mirror Clutch Cross body Borsa Bag
By Fendi
Located in London, GB
FREE UK and WORLDWIDE DELIVERY Authentic Fendi Mirror Clutch Cross body Borsa Bag, mini vanity
Fendi Woven Clutch, 1980s
By Fendi
Located in Scottsdale, AZ
This authentic 1980's Fendi Clutch is the perfect seasonal bag. This woven leather clutch is
Fendi Vintage Beige Tan Woven Leather Clutch Handbag Bag
By Fendi
Located in Rome, Rome
Vintage clutch by FENDI. Tan beige woven leather and patent leather. Upper zipper closure. Rear
FENDI black leather MONSTER EYE ZIP POUCH Clutch Bag
By Fendi
Located in Zürich, CH
100% authentic Fendi Monster flat clutch in black leather. It features a top zip-up closure that
Fendi Vintage Brown Monogram Vinyl Canvas Portfolio Clutch Bag
By Fendi
Located in Rome, Rome
certificate will be provided at no further cost. Vintage FENDI Porfolio/clutch bag from the 80s. Crafted in
Fendi "Bag Bugs" Flat 7fr0508 Blue Saffiano Leather Clutch
By Fendi
Located in Dix hills, NY
" OVERALL EXCELLENT CONDITION (9/10 or A ) Includes Dust Bag and Tags Retail $900 Signs of Wear: item is
Fendi Vintage Black Woven Raffia Unisex Zip Pouch Clutch Bag
By Fendi
Located in Rome, Rome
Vintage Fendi black woven raffia clutch bag. Pequin striped canvas trim. FF -FENDI leather patch on
FENDI First Medium white leather gold frame underarm clutch bag
By Fendi
Located in Hong Kong, NT
FENDI First Medium white leather gold frame underarm clutch bag Reference: LNKO/A02471 Brand: Fendi
Fendi Vintage Black Embossed Portfolio Envelope Clutch Bag with Strap
By Fendi
Located in Rome, Rome
Vintage FENDI Porfolio/clutch bag from the 80s. Crafted in black leather with embossd crocodile
Fendi Vintage Black Embossed Portfolio Envelope Clutch Bag with Chain
By Fendi
Located in Rome, Rome
Vintage FENDI Porfolio/clutch bag from the 80s. Crafted in black leather with embossed crocodile
Fendi Vintage Blue Satin Crossbody Bag or Clutch with Stitchings
By Fendi
Located in Rome, Rome
Vintage Fendi evening bag bag crafted in blue satin with stitching detailing on the flap. Flap with
FENDI light blue MINK FUR FIRST SMALL Clutch Shoulder Bag
By Fendi
Located in Zürich, CH
100% authentic Fendi Small First bag in light blue soft mink with an oversized F metal clasp with
Fendi Vintage Blue Satin Crossbody Bag or Clutch with Stitchings
By Fendi
Located in Rome, Rome
Vintage Fendi evening bag bag crafted in blue satin with stitching detailing on the flap. Flap with
Fendi Zucca Canvas & Aqua Leather Vanity Mirror Clutch Bag With Strap
By Fendi
Located in Scottsdale, AZ
Fendi Zucca Canvas & Aqua Leather Vanity Mirror Clutch Bag With Strap is a stunning accessory
Fendi Flap Front Wide Brown & Cream Tooled leather Shoulder Bag Clutch
By Fendi
Located in West Palm Beach, FL
Fendi flap front, wide brown & cream tooled leather shoulder bag or clutch with tags. Rectangular
Sold
H 8.27 in W 10.63 in D 1.97 in
new FENDI Zucca FF monogram red canvas black leather zip clutch bag
By Fendi
Located in Hong Kong, NT
new FENDI Zucca FF monogram red canvas black leather zip clutch bag Reference: TGAS/B01599 Brand
FENDI 2021 First Small nude leather F logo frame crossbody clutch bag
By Fendi
Located in Hong Kong, NT
FENDI 2021 First Small nude leather F logo frame crossbody clutch bag Reference: LNKO/A02359 Brand
Sold
H 7.49 in W 10.24 in
new FENDI Monster Faces tan brown stud embellished zip around pouch clutch bag
By Fendi
Located in Hong Kong, NT
new FENDI Monster Faces tan brown stud embellished zip around pouch clutch bag Brand: Fendi Model
new FENDI Monster Faces tan brown stud embellished zip around pouch clutch bag
By Fendi
Located in Hong Kong, NT
new FENDI Monster Faces tan brown stud embellished zip around pouch clutch bag Reference: MAWG
Fendi Sac Pochette Black Brown Shaman Inspired Leather Velvet Clutch Shoulder Ba
By Fendi
Located in PARIS, FR
Fendi bag or clutch dressed in multiple materials aged leather, cut leather, velvet with wide
1970s Fendi Brown Bakelite Clutch Bag
By Fendi
Located in London, GB
This early 1970s Fendi envelope bag is made from lustrous brown Bakelite with a clutch closure at
1980s Fendi Red Suede Clutch Crossbody Bag
By Fendi
Located in London, GB
clutch closure boasting a sleek metal hardware piece with a Fendi logo engraved. Inside, the bag hosts a
FENDI Zucca Mirror Vanity Mini Clutch Shoulder Bag
By Fendi
Located in London, GB
FENDI Brown/pink Gold Zucca Mirror Vanity Mini Clutch Shoulder Bag. This chic clutch is crafted of
FENDI Black Patent Leather CROSSWORD CLUTCH BAG Handbag
By Fendi
Located in Rome, Rome
- FENDI Patent Leather 'Crossword' Clutch Blac - Crafted in black blocked patent leather with
Fendi Deep Olive Patent Bag/Clutch with Tortoise Detail
By Fendi
Located in West Palm Beach, FL
Fendi Deep Olive Patent Bag/Clutch with Tortoise Detail. This bag is in excellent condition and
Fendi Vintage Navy Blue Woven Leather Clutch Bag Handbag
By Fendi
Located in Rome, Rome
Fendi Vintage Navy Blue Woven Leather Clutch Bag. Navy Blue woven leather. FF - FENDI metal logo on
Fendi Vintage Embossed Ribbed Brown Leather Clutch Shoulder Bag
By Fendi
Located in Rome, Rome
Vintage FENDI brown leather convertible bag. Can be used as a clutch or as a shoulder bag if you
Vintage Fendi Greca Mini Half Moon Baguette Clutch Shoulder Bag
By Fendi
Located in PUTNEY, NSW
A rare and timeless piece, the Vintage Fendi Greca Mini Half Moon Baguette Clutch Shoulder Bag
FENDI Metallic Leather CLUTCH Handbag EVENING BAG Purse w/ RHINESTONES
By Fendi
Located in Rome, Rome
- Fendi silver metallic leather evening bag - Kiss lock clasp - Gold and silver metal clasp
Fendi Signature Black Calfskin with Detailed Embroidery Clutch & Shoulder Bag
By Fendi
Located in New York, NY
This classic Fendi Clutch which measures 12" in length, 3" in width, and 8" in height. Fully lined
Fendi Snake Skin Clutch Handbag
By Fendi
Located in Los Angeles, CA
Fendi clutch handbag with genuine snake skin from the 90s. In excellent condition, Measurements
FENDI Mini B black patent baroque FF buckle underarm clutch bag
By Fendi
Located in Hong Kong, NT
FENDI Mini B black patent baroque FF buckle underarm clutch bag Reference: TGAS/E00805 Brand: Fendi
UNWORN Fendi Embroidered Golden Baguette Handbag Flap Bag Clutch - Full Set
By Fendi
Located in Switzerland, CH
Special Piece, ultrarare collector's Baguette bag by FENDI Golden bead-embellished bag Hand
Hermès Birkin 35 Black GHW
By Hermès
Located in London, GB
- Black - Exotic leather - Crocodile Porosus - Gold hardware - Two rolled top handles - Front flap closure with twist-lock fastening - Includes dust bag, clochette, keys, and padlock...
Dolce & Gabbana Lace up Silk Dress
By Dolce & Gabbana
Located in Water Mill, NY
A beautiful stretch silk leopard print dress from Dolce & Gabbana. The bodice has adjustable straps, functional and adjustable side lacing through to the hips plus rows of top st...
FENDI new pink sequins baguette 2024
By Fendi
Located in Rubiera, RE
FENDI New pink sequins baguette 2024 Iconic medium-sized Baguette bag, finely embroidered all-over with pink sequins in different shapes and sizes for a 3D effect and decorated with ...
Dior Monogramme Oblique Vintage Clutch
By Christian Dior
Located in New York, NY
Dior Monogramme Oblique Vintage Clutch completely lined in navy calf leather. The main compartment is leather lined, there is a zippered pocket (unlined) on front. Snap closure is f...
LOUIS VUITTON brown Monogram canvas RASPAIL MM Tote Bag
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton Raspail MM tote bag in brown Monogram canvas featuring cowhide leather trim. Opens with a zipper on top and is lined in burgundy canvas with a large zipp...
$202,800
H 5.9 in W 7.9 in D 3.9 in
HERMÈS Birkin Sellier 20 Havane Matte Alligator with Gold Hardware
By Hermès
Located in Forest Park, GA
HERMÈS Birkin Sellier 20 Havane Matte Alligator with Gold Hardware The Hermès Birkin Sellier 20 in Havane matte alligator is a rare expression of refined elegance and exclusivity. T...
Christian Dior Vintage Trotter Diorissimo Shopper Bag Blue Beige
By Christian Dior
Located in Port Hope, ON
Very well known, this is a trotter pattern Christian Dior Diorissimo Shopper bag. It is made of canvas with leather trim, and the colors are blue and beige. There is another version ...
$1,320Sale Price|20% Off
H 9 in D 3.5 in L 16 in
New Fendi Aspen Shearling and Suede FF Brown Hobo Tote Bag
By Fendi
Located in Conroe, TX
Rare Fendi Shearling Aspen Bag Brand New * Stunning Rare Shearling Bag * Rich Soft Chocolate Brown * Full Shearling Lining and Piping * Rope Braided & Leather Strap * Two Front Snap...
John Galliano for Christian Dior Silk Ruffle Hem Dress
By John Galliano, Christian Dior
Located in Water Mill, NY
A gorgeous silk dress by John Galliano for Christian Dior in brightly colored flowers on a navy and burgundy background. The spaghetti strap bodice is semi fitted and adorned on one ...
Fendi Shoulder Travel Bag with FF Logo
By Fendi
Located in West Hollywood, CA
Fendi Mini travel shouder bag. Comes with the FF motif printed on the cloth. It has a top zip closure, removable and adjustable shoulder strap, rounded handle, front zip compartment,...
Gucci Italy Rare Sleek Gilt Metal Minaudiere' Clutch c 1970s
By Gucci
Located in University City, MO
Gucci Italy Rare opulent gold plated minaudiere' clutch c 1970s The elegant gold metal clutch is designed with a green leather embossed band that runs vertically across the center o...
1980s Vintage GUCCI Monogram Canvas Mini Tri-Fold Crossbody Bag Brown
By Gucci
Located in Bangkok, TH
This vinatge GUCCI mini tri-fold crossbody bag is crafted of GG monogram canvas and pigskin leather in brown. Front snap closure opens to a coated interior which has been professiona...
$449Sale Price|20% Off
Vintage 1990s Moschino by Redwall Striped PVC Sheepskin Bowling Bag
By Moschino, Redwall
Located in LAGNY-SUR-MARNE, FR
Beautiful and rare Vintage 1990s Moschino by redwall bowling bag. This piece was previously owned and gently worn you can see little signs of use or show signs of fading barely notic...
An Iconic 1980s Gucci Vintage Monogram Canvas Travel Bag
By Gucci
Located in Aci Castello, IT
This vintage Gucci travel bag from the 1980s embodies the brand’s timeless elegance and attention to detail. Crafted from Gucci’s signature GG monogram canvas in beige and brown, it ...
Dolce & Gabbana Iconic Leopard Cheetah print Silk Corset fitted Bodycon Dress
By Dolce & Gabbana
Located in Sheffield, GB
Seductive, Vintage Dolce & Gabbana fitted corset cocktail dress crafted from a stretchy pure silk cheetah print material, with an inbuilt lingerie bra, fully adjustable shoulder ...
$2,695Sale Price|28% Off
New Gucci Nouveau Python Fringe Bamboo Runway Clutch Bag in Red $3750
By Gucci
Located in Conroe, TX
Gucci Brand New With Tags $3750 A Rare Find New Hand Stitched Stunning Red Python Bamboo Python Accent Leather Lining & Dual Zippered Interior Pockets Magnetic Closure at Front I...
Like other major European luxury fashion houses, Fendi started small. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Together, the couple changed the boutique’s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over Italy’s capital city for furs and leathers, such as handbags, coats and accessories.
As time moved on for Adele and Edoardo, the couple began to distribute more responsibility to their five daughters, who assumed management of the company during the 1950s. Fendi’s audience broadened and its profitability has soared over the years, owing to the brand’s fresh perspective on fashion world happenings and innovative sensibility.
The maison also has a distinctive relationship with old-world Italian craftsmanship. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in Fendi’s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leather’s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve.
It wasn’t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating Fendi’s instantly recognizable double-F logo (which stands for “Fun Furs”) in “less than five seconds.” Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats.
Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. In fact, an entire episode during the third season was dedicated to the “original It bag,” a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and Edoardo’s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.
Perhaps just as well known as its vintage Baguette handbags and creative use of fur is the brand’s devotion to its Italian roots. In 2013, Fendi donated more than 2 million euros to restore Rome’s Trevi Fountain, and when it was reopened to visitors, Fendi hosted its Autumn/Winter 2017 show on top of the landmark.
Fendi was a family-controlled brand until 1999 and is now owned by LVMH. In late 2020, British fashion designer Kim Jones was named the house’s artistic director for womens wear.
Find a wide variety of vintage Fendi handbags and purses, clothing and other accessories on 1stDibs.
An integral part of fashion, handbags and purses have been indispensable accessories ever since we began to carry around personal items. Level of craftsmanship, style and shape matters — from coin purses in ancient Greece to early 20th-century opera bags and onward, handbags have evolved considerably over the years to meet our needs and desires, whether or not you happen to be prioritizing functionality over a flashy exterior.
Once, a single “It” handbag ruled each fashion season. No more. Today, lovers of vintage handbags are savvier and have a wider range of shopping options. Nevertheless, classics created by the likes of Louis Vuitton, Dior and Balenciaga still rule.
“It is not a fashion bag — it is a statement bag,” says Mightychic's Debra Kent of Hermès's widely beloved accessories. “When you carry an iconic Hermès bag — Birkin, Kelly, Constance — no one knows how long you have been into this culture or if you are a newbie. Your status is validated immediately.”
First released in 1997, Fendi's Baguette rose to fame along with Carrie Bradshaw, the Sex and the City character portrayed by Sarah Jessica Parker. Recently, the design has seen such a resurgence in popularity that Fendi has reissued it.
They are part of design history, so owning a handbag has meaning. As New York–based fashion historian Sarah C. Byrd says, “You have made the choice to invest in this piece because you understand the value of it in the past and in the future to come.”
From a 1980s Chanel black leather quilted mini buckle bag to the rare Hermès Birkin 30cm Himalayan with diamond hardware to a range of 19th-century bags, find a rich variety of vintage and designer handbags and purses spanning numerous brands on 1stDibs — seasonal “It” designation no longer needed.
Iconic Italian fashion houses Fendi and Versace teamed up on this delightfully outrageous Fendace reimagining.
When the name of a bag is as well-known as its brand, you know it's a classic.